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The Future of Social Gaming Looks a Lot Like the Past

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Uploaded on Mar 21, 2011

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Gabe Zichermann, chair of the Gamification Summit, says that today's most successful social games are those built on the social principles of classic games like bridge and mahjong.

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In our new, gamified world, we need a more powerful metric that easily conveys to advertisers, investors and even consumers, how engaging are our sites, apps and experiences. In this barnstorming keynote, Conference Chair and author of Game Based Marketing, Gabe Zichermann, shares the latest insights from his research on engagement metrics.

Zichermann also shares the state of the art and lay out a clear path for you to measure your consumer engagement to maximize ROI and make the right decisions. Learn how Zynga and other successful social game design companies live and breathe metrics, and how you can bring that same discipline to your engagement marketing and design. - The Gamification Summit

Gabe Zichermann is the Gamification Summit Chair and co-author of the book, Game-Based Marketing. Gabe is also a board member of StartOut.org and a facilitator for the NYC chapter of the Founder Institute. Zichermann is a native of Canada and currently resides in NYC.

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