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Published on Mar 13, 2012
Essmart is an essential technology distributor with an in-store presence. Currently, essential technologies such as bicycle-powered machines, affordable solar lanterns, and smokeless cook stoves designed for the bottom of the pyramid are not well distributed. Local retail shop owners do not sell these products because they don't know about them, don't know how to get them, and don't know how to market them. Essmart combines process innovations in product sourcing, distribution, marketing, and after-sales service to bring essential technologies to their intended end-user through rural retail stores. We are starting operations in southern India, where we have established preliminary relationships with two shop owners. As part of our pilot phase, they sold all of our 17 demonstration products within one week. Essmart makes essential technologies available in underserved communities. We deliver the goods.