SDGC15 Friday Afternoon Keynote 1 Katrine Rau & Katrina Alcorn





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Published on Nov 12, 2015

Senior User Experience Researcher & Senior User Experience Leader | GE Energy

Biography Katrine:
Katrine Rau is a Senior User Experience Researcher for GE Energy. Her current work affects some of the world’s largest energy companies. Over the past 9 years, she has facilitated teams in various industries, including healthcare, retail and telecommunications.

Biography Katrina:
Katrina Alcorn is Senior User Experience Leader for GE Energy. Prior to joining GE, Katrina spent 15 years leading strategic design projects as a UX consultant for companies such as Charles Schwab, Salesforce.com, Blue Shield of California, San Francisco Museum of Modern Art, and the Women’s Foundation of CA. Katrina also built and managed the user experience practice at Hot Studio, a San Francisco-based design firm, for six years, before it was acquired by Facebook.

“Co-creating the Industrial Internet”
The Industrial Internet is the Internet of BIG Things: windmills, oil rigs, medical equipment, jet engines… These machines are starting to “talk.” As designers, it’s our job to help others understand what they’re saying. If we do our job
right, we have an unprecedented, global opportunity to improve healthcare, increase transportation and energy efficiency, and eliminate waste across every major industry.
At GE, we know this opportunity is too complex for any one person or group to address. That’s why we’re taking a very hands-on and collaborative approach to designing the Industrial Internet. Co-creation is a big part of how we work.
In this talk, we will explore the challenges inherent in designing for the Industrial Internet, and ways we’re using co-creation processes at GE to pioneer design in this new frontier.


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