 All right, so Tara, you're doing a case study with a client. Your client has generously stepped forward to say, yes, I'm happy to be even on a video for a case study. That's awesome. That's a very warm client. And you're wondering, well, what kind of questions should you be asking them? And you could think about, yeah, this year thinking that obviously be a video. It could even be a podcast episode possibly. It could be turned into written blog posts and clips if it could be used different places, clips of the video, clips of the written things. So it's very useful once you record something like this. And the questions that I have for you that you could ask, and by the way, others who are here, please chat below if you have any other ideas for questions to ask during a call like this. But basically, the basic format of a case study is before, during, and after, right? Like before they started working with you, this is what they were feeling. During the work with you, this was their favorite stuff about it. And after their work with you, or now that they have been working with you, this is how the experience is different in their life from how it was. But so the first question would be, and you don't necessarily have to ask it in this order because the first question I was gonna say was what's the difficulty or pain that they experienced before starting to work with you? Why did they come and start working with you? Now, sometimes that might be difficult to talk about. Maybe they're feeling in a celebratory mood, so they wanna talk about the great stuff first. So just kind of feel it out to see which question should you start with. Sometimes they're, so question one is difficulty slash pain experience before. Second one is favorite aspects or exercises in your work. Like, oh yeah, Tara, you know, I really liked it when you had me journal about this or to, you kept asking about this every time we met, this kind of concept or this area of my life. Or I really liked this framework you brought me through. It was very helpful. So things like that was a, yeah. So, and sometimes that's an easy way to start the conversation too. It's like, hey, what do you really like about working? And then they might also say, hey, Tara, I really like that. I feel like you really listen in our sessions. It's hard for me to talk about this stuff with other people. And you really provide that kind of space where not just you listen, but you also provide insights in regards to blah, blah, blah. So that would be ideal if they could say all those things. And then the third question. So one is difficulty playing before. Two is favorite aspects during. And the third is after working with you, how have things changed for them? So that, you know, the ideal answer would be like, well, gosh, now that we've done three months, six months, six months of work together, I feel way differently about, you know, I know, you know, just for those who don't know, Tara was body image, intuitive eating. My gosh, my relationship with food is a hundred percent, you know, 180 degrees because I used to stuff my face when I felt bad. And it was particularly these types of snacks and junk food. And now it's like, I don't, I look at that stuff and I'm like, all right, it's fun to eat occasionally, but only in, anyway, it's like, it's like that kind of contrast would be the ideal answer. Now, not everyone's going to have that kind of dramatic contrast to share. But even if it's like, you know, I, when I, you know, even if it's subtle, like, you know, I really feel better. Even if it's vague, you could try to tease out of them any specific scenarios. So they say, yeah, I just feel better. Now that I've worked with you. It's not, that's not, it's very helpful. I feel better. I mean, that's helpful, but okay, tell me more. Like in what situation do you feel better? Like, like, I remember you, you, you, you, when you first started working me, you had challenges in this particular area. Now of course, hopefully they're okay talking about all this, this part of the area. How is that different now? Oh yes, thanks for reminding me. Yeah, this is totally, you know, so try to tease out what the transition has been in specific ways. Yeah, that's right. Contrast, you know? And then I have two more questions for you. Question four is, well, so now that you have gone through this work with me, what would you say is the best, who do you think my ideal client is? What kind of person do you think is really most ready to work with me and would get the most out of working with me? What kind of person might you describe? And then they'll say, okay, it's the person who is dealing with this issue, who has maybe tried this, who is willing to try XYZ and is really eager to get this kind of transformation of ABC, you know? I think that's the kind of person. And yeah, and I don't know if they're gonna tell you an age range, like between this age and that age, maybe in certain cases that might be relevant. And then the fifth question is, all right, great. Thanks for describing the ideal client. That's very interesting. What would you now imagine you were talking to that person? Maybe it's actually even a friend of yours, someone you can imagine. Like, oh yeah, that's the kind of person that Tara would really be able to help. Imagine talking to them on this video. What would you say to them in terms of my work? Like, what would you say to help them decide whether or not it's the right fit to work with me? Or maybe they're on the fence. What would you say to help them get off the fence one way or the other? Those are really good. Yeah, I like those a lot, George. Oh, and I'm sorry, Eric Klein, thank you for your suggestions here. I've got questions before. What were you hoping for when you started working with me? And what were you unsure about? Yeah, that's a really good one to like, what were you unsure about? And that's part of like, what would you say to the person who is on the fence? Like, what are they unsure about whether or not this is the right thing for them? And also, maybe what were you doubtful about? Like, when you started, you're like, yeah, I don't know. I mean, I've been trying these other modalities or these other programs and it didn't work for me, but working with you is different. Now that's awesome as a case study or testimonial, it's like, wow. You know, so what were you doubtful about, you know? Why were you ready to try this approach? That's from Eric as well. Why were you ready to try this approach during, because the during stuff, what were the surprises? What worked the best? What challenges and how did we work through them? And then after looking back, what are the three key learnings and results? That's awesome. I love that specificity. What would you tell the you of a few months ago about this work? That's awesome, Eric. Yeah. That's very helpful. That was a really good. And I like, perfect. I mean, and I love that she's willing to be on video, like I said. And so do I need to think like, so what if I were to take a portion of this video? Sure, you can always edit it. Yeah. Okay. And so gosh, this idea of a podcast is really kind of fun, isn't it? And then. Yeah. You could even clip out, you know, like a 20 second thing of, you know, or 30 second or a minute, you know, and that could be put into various episodes in your podcast. Like at the end of the podcast, when you say, hey, for those of you who are interested in working with me, I want you to hear from one of my recent clients who, you know, gave me permission to share this. And then here's, you know, a 20 second clip. Whoa. That's not great. Yeah. That's some crazy self-promotion there, George. That's, that feels uncomfortable. I'm just going to let you know that right now. That sounds like what? I said, that feels a little uncomfortable. I'm just going to let you know that right now, but I love the idea. I, no, okay, no, I love that you said that because let's think about the person who has listened to the end of a podcast episode. So the problem I have with podcast promotions is they're usually at the front. My God. Yeah. Not the guy with, you know, 10 minutes of ads in the beginning, got to keep fast forwarding until, come on people, podcasters, put the ads at the end. Not the middle. Maybe in the middle is a little, a little manipulative, but I'm, I want to hear the rest of the conversation. So I'm willing to sit through, you know, a one minute thing or I can fast forward quickly. But at the end is very respectful. It's like, I've heard everything. And now I just, you know, I wanted those of you who are interested in working with me and think about this here. You're framing it as those of you who are considering possibly check trying out my coaching, listen on for what one of my clients said about the experience. They could stop anytime. The episode's over. You know, and so they're going to keep listening. They want to keep listening. Yeah. Yeah. They might be curious. Cause I think, yeah, that's interesting. No, it's good. It's, it's really, really good. Those are some great ways. And for those who are saying, gosh, I don't know if my client's willing to be on video or even on audio. Don't worry. You can always do this kind of case study interview anonymously with your clients to say, all right, you have a choice. You could be on video, audio, or be anonymous. And we could do this over writing, over email. And that's totally fine too. You could still use it. You could, you could say it on a podcast episode or on a video. Hey, for those who are interested in working with me, this is what one of my clients just sent me. I'm keeping them anonymous because they wanted to be anonymous. But this is what they said. They, by the way, they are a fellow mother, like you entrepreneur, like you or whatever. I mean, that's vague enough where it could be anybody in the world, right? Yeah, the work I do, you know, is sensitive. So I kind of just said, I'd love to do a case study. And by the way, if you're interested in video and what we agreed upon is not using or linking her full name. Oh, okay. There we go. Which of course is fine. I mean, I was, you know, but just her willingness to be on video and then just, I'm just using, you know. Yeah, you could use first initial too. I could just write and, you know, Thanks T for doing this, you know. Write, exactly. Yeah, probably not even. But so, yeah, I am thrilled really. I wasn't expecting it, but I'm excited. So I love these ideas and these questions. Yeah, and Eric came up with this one. You can authentically introduce the testimonial clip by saying how grateful you are and how tender it makes you feel. Yeah, that's a nice way of doing it too. But I honestly think if someone's gonna listen to the end of a podcast or read to the end of a blog post, either way, they're open and they're open and they want the ideal client for you, the prospective client wants confirmation that it's not foolish to work with you. And the testimonial goes, well, I'm not the only one who thinks this might be a good idea, you know. Zuzia, that's a very sweet comment. Yeah, that's a nice one. I have a comment, George. Yeah, Eric, yeah, please, go ahead. I'm just thinking about when you record the video, Taro, with your client. And some, people often get a sense of pressure like they're in a performance and they're on video. Oh yeah, that's true. And so I think it's important when you're doing it, just like, it's not, we can stop, we can read, you know, it's like, we'll take care of it in post. Like, we can laugh, we can forget. Can we say that again? It's like totally open space. I love that. I love that. It's not a one take. And, oh no, you made a mistake. You should feel bad for the rest of it kind of thing. And that also is good for you because if you get curious about something, it's like, let's go back to that thing and like, so it's total free-forming it. Yeah, just being really casual and conversational around the whole thing. And then I'll just get my editing hat on and go from there. Yeah, perfect. I love that. Well, Tara, I look forward to hearing how it goes. If it's something that does go move forward and you share it as a video, please do send it so that I can include it in the notes of this recording that we're doing. So people can see how it turned out. Yeah, I love that already. I certainly will. Thank you.