 So what is service design? So I believe that service design is the crafts of turning some sort of a nightmare for someone into a somehow dream. That's partially designed by you as a designer and that's the fixed part. And it's partially designed by others. Could be people who are engaged with you in the design process. Could be people who are actually implementing and developing. And that's also fixed. But then there is a variable element that happens on a daily basis in the service encounter. So if you want to take the limited definition of service design, then it is the design of experiences, touch points and enabling operations in the fixed part that you do during the project. There is so much service design that happens afterwards and at the same time that's not happening by you. But you need to look at it, think about it and enable it.