 Augmented Reality lets you put media out into the world, move the internet out into the world, and allow anybody with a smartphone access to the information they need when and where they are. We have this opportunity to democratize the production and consumption of information that's relevant to the world around us. Augmented Reality can really transform the way people think about information. The question really is how to create these experiences such that they're both compelling and useful, and potentially address real actual human needs. Whether it's a mundane or practical application like overlaying maintenance instructions on a piece of equipment or medical information on a patient, or something maybe a little bit more complex like taking situational awareness information and presenting it to a soldier or to a first responder or to a policeman. Our ARGON project is about making it possible to create augmented reality experiences just using standard web technologies. The real key is that anybody who knows how to build interactive web technologies, so build a website for a mobile phone, build a website for a desktop, could really create a mobile augmented reality experience. I just dream of this world where I can be wearing my head worn display and it'll look like a pair of sunglasses. I look down at my car and I see maintenance instructions on it. I'm trying to cook in the kitchen and somehow I can get the recipe just sort of floating next to me in space. What makes people nervous is the idea that the technology would also allow us to categorize and reduce everything around us to information and take away the realness of the world. If you look at the history of the web, the history of film, any of the media that we're used to, we didn't really understand what they were good for until lots of creative professionals who had vision, who had ideas could start experimenting with it. They couldn't have predicted Flickr and Twitter and Amazon and YouTube and all these sites and so I think the same is gonna be true of augmented reality until we get it out there. We won't really know what the technology's good for.