 What's up guys, it's Landon McCarter with SecureAge of Marketing. I wanted to bring a topic to you guys today that I get asked a lot and it's a really simple concept for the most part in like understanding it. Implementing it is another thing, but I want to kind of walk through it and what that is is Google Analytics Goal Conversion Setup, okay? So what is Google Analytics Goal Conversion Setup, all right? First off, if you want to know if you're getting leads, how much your conversion rate is in your landing pages, if you're actually getting the types of conversions that you're wanting, you have to have that installed in Google Analytics called Goal Conversions. Now, where you do that is you go on the left side, you log into your analytics account. On the left side, there's a little flag that says conversions. You go down there and you hit Goals and you go to Overview and what will happen is you'll see all of your goal conversions that you have set up. I have a particular screenshot of a small Medicare site that I'm working on that has some goal conversion set up. So in this particular situation, first off, let's talk about what is a goal conversion, okay? If you have a good website and you're trying to build passive lead flow through your website, you're going to have to have what's called lead magnets, also, you know, conversion forms or contact forms on your website. Every lead magnet you have, so let's just say it's like a turning 65 guide, your guide to Medicare, your guide, you know, whatever that looks like, that PDF that people give you their email address, their phone number, and their, you know, address and first and last name or whatever to get the PDF. That gives you a lead. You then call that lead and say, hey, I noticed you downloaded our turn in 65. I didn't know if you had any follow-up questions from that. I'd love to help you out. Is there anything I can do to help you? That would be what I mean by a gated content lead. Now, you want to be able to track when those things are happening to be able to know which of your gated content pieces is working and which one isn't working. So a good website has 10 pieces of gated content throughout it called lead magnets. And if you have your goal conversions set up, you've got 10 different goal conversions so you can look on a monthly basis and say, which of my 10 goal completions is working the best? Is it the gated turning 65 content? Is it Medicare Advantage plan? Is it the piece of gated content I have about plan F? What is that? That's working. The way you find this out is by going in analytics and setting up your goal completions. Okay? So the main thing I want you to understand and what I'm going to talk about today is why that's important because if you don't know if your website's converting or what your conversion points are or you don't even know what I'm talking about, this is kind of a very basic step that you've got to take. So the first thing, whenever you build a website, you can install Google Analytics on your website. Google Analytics is free. It's a free service. You don't have to pay for that. But just installing it on your website does not install the goal completions. You have to actually go into your Google Analytics account and install the different goal completions that you want to track so that you actually have the screen that I'm looking at with actual activity. I think this particular screen is like a week of activity for a smaller Medicare site that we built so you can kind of see how it's going. So one of the things I wanted to point out is the conversion rate. A 10% conversion rate is pretty ridiculous whenever it comes to all of your traffic coming in and converting it at 10%. That means one out of 10 people that drive do what we want them to do and generates a lead, which is kind of ridiculous. If you can pull that off and drive more traffic by blogging and doing basic search and optimization tactics, you'll be getting a lot of passive leads. That's how this stuff works. So now that the digital era is here, one of the constant things that I hear all the time is how do I diversify my lead source from Facebook? One of the things that the smarter producers and companies are doing is they're investing in their SEO, their content, their website, and really getting a good baseline of passive lead flow that comes in automatically, right? So the one thing I love about this as well is if you set this up correctly the first time, you can track all your different sources. You can track your goal completions by source. So if you're doing Google AdWords or Facebook traffic or organic SEO or whatever other service you're doing, you can break down your goal completions by the actual traffic source so that you can know, you know what, I got 15 conversions this month, but all like 14 of the 15 came from organic, but I'm paying this random dude $4,000 a month for, you know, AdWords and I'm like, I'm getting the reports, they're sending me, but the numbers are matching up and what's going on, right? I had that happens all the time where because you have analytics, it's an independent third party that has complete transparency and what's going on in your website. You can kind of keep your people that you're working with accountable because I can tell you all the time I run into people that will show me the reports that they get from their AdWords person. And then I connect that to analytics and I'm like, hey guys, like your analytics says this, your reports say this, what's going on? And I'm like, oh, well, we tracked a longer page view more than 15 seconds as a conversion because that's what we want. It's like, no, no, no, that's not how this thing works. We're tracking leads, we're tracking cost per leads, you know, we're able to kind of call the carpet what people are doing for us because what we're paying because one of the things that frustrates me more than anything in the digital marketing world is people being taken advantage of and being sold smoke and mirrors and getting, you know, I see like these ads for like $199 SEO per month. It's like, you can't get anything done for $200 SEO month. What are you even talking about? That's just a gimmick, you know what I'm saying? So, you know, you want to be able, analytics is like the equalizer of the results that are coming through our website. That's what I love about it. And in order to actually truly understand the whole marketing funnel, goal completions are the very bottom of the marketing funnel. All the other stuff that we do in the marketing funnel is leading to the goal completion. So if we're not getting goal completions and we're spending budget and we've been doing that for multiple months, we've got to adjust, we've got to pivot, right? So if you guys don't know about goal completions or sitting that up on analytics, let us know. We can help. Click the link below. There's like a start here button you can just opt in. I would love to talk to you about that. The second thing that you can do is I've done other videos that are in-depth analytics guides that are dealing with more top of the funnel type activities and KPIs. Keith's going to put that link in the video as well. So you can go check that out. But this is just an important piece of the puzzle that a lot of people don't even know it exists. So make sure you got your goal completions set up. If you don't have any gated content, pieces of lead magnets, whatever, we'd love to help you with that as well. If you don't have a content marketing strategy at all, we'd love to help you with that as well. That's something we become very, very good at. All we do is Medicare, final expense, life insurance, recruiting, marketing. I've built hundreds and hundreds of articles that are custom infographics, all these types of things for just the insurance industry alone. We would love to help you with that. Set up your goal completions, build the goal completions, take over your website, whatever it looks like. But all we want is transparent, clear, and concise results. And you do that by installing goal completions. So I hope you guys found this valuable today and have a great rest of your day.