 Nancy your question is about whether it's worth starting a YouTube channel without a strategy or a keyword plan search, you know, search engine optimization plan for SEO plan for YouTube. Is it worth it just put whatever out there on YouTube. Nancy says I follow YouTube strategist who says it confuses the algorithm hurt your business if you have no plan. So, I appreciate the question and I'll just say, even though I have 15,000 subscribers on YouTube which took years to get to. I'm not a YouTube SEO expert. I have probably studied more of it than most most people watching this. So, and I have obviously studied marketing for over a decade and so I have a good intuition about SEO and this kind of stuff and lots of experience on YouTube. I will tell you this. The algorithm is very forgiving on YouTube and Google as well and Facebook actually algorithms everywhere are quite forgiving what I mean by that is don't let it stop you from uploading content posting content that you feel is of benefit value to your audience because I don't know what that YouTube strategist is saying how it hurts the algorithm. I said I said the same thing actually for those of you follow me for a while I said the same thing about Facebook and Instagram, where I tell you okay you're going to post selfies. Right. I'm going to post pictures of cats and cute, you know, animals or whatever. It hurts. I've said this another video that hurts your Facebook and Instagram algorithm because you get a giant bump for that cute animal or that selfie. I'm going to post is not a cute animal or selfie, and it kind of goes down and then confuses the algorithm I've said this to right to confuse the algorithm like occasional bump, but the algorithm is forgiving every day. The algorithm and reset itself. What 24 hours George 48 hours, four hours, nobody knows right nobody can tell you for sure because they keep keep that stuff under lock and key. But I do know, I do know that the algorithm resets itself constantly and every time I have something that's done really well and the next thing doesn't next five things don't do well, it's okay. Because if I post something that's aligned again with the audience it suddenly does well again. So, in other words, so let's be more specific about the YouTube algorithm. This is what we know. This is what YouTube has put out there. YouTube officials put out there. The YouTube algorithm works by the, the you could do the YouTube algorithm is not the algorithm for everyone. It's the algorithm for each relationship between viewer and creator. There's actually a separate algorithm for each relationship. The algorithm better to say the algorithm works. Within each relationship. So in other words, so I'll speak to Nancy's and Nancy's asking this question so Nancy, let's say I made a video today with a with my dog buddy, and it's a cute video dog video. And then, and then you watch the whole thing. So YouTube algorithm works based on the time of engagement of that with that video. The length of video watch percentage of video watched for that video, plus any likes comments shares. Okay, so. And also it works also by the next few videos that you watch, is it the same theme as the one you just watch because then they'll, they'll learn Oh, Nancy likes the cute dog videos we're going to show her more cute dog videos from from other channels that have that kind of content. So that's what the strategies means by messing up the algorithm because what if I made a cute dog video. And then the next video I make is about marketing with no dog in it. And you watched three sec. It shows up on your YouTube home screen, and you don't see a dog there and so you just scroll past it that trains the algorithm to say oh Nancy you don't like George's marketing content. And we're going to less likely show that to you. But however, if I have another marketing video that does really well among my viewers. And you're one of my subscribers among my subscribers and you're one of my subscribers, it'll try it again it keep test it will keep testing that relationship. It keeps testing the relationship with. I know you didn't like marketing stuff before, but this one did really well with other viewers like you so maybe you'll try it again they'll show it to you again to give you another test. And that's why the algorithm consistently resets. Now, it won't do that test very often like if you already proved that you didn't like that topic. It's not going to keep testing you on that but it'll test you renowned that to say, this did really well on that topic of all of George's last 10 videos about marketing. This one did particularly well with the viewers like you. Let's see if you'll let you watch it, and if you watched it, and you watch it all the way through, then the algorithm. We thought you didn't like the marketing topic, but maybe you do so we'll test you more often on that topic. You see how it's always testing, always adjusting itself. So, for example, or maybe next video I make of that my dog buddy, you didn't like it, you watched 1% of the video and then you went to the next video about something totally different. Maybe Nancy's interest in dogs is cooling. So we'll show her less of that going we'll still show her more than the average person because she proved she liked that in the past. We'll show her a little bit less of it test her test her because always testing you to see what topics you like you know it just more or less based on that. So that makes sense so it's not that it messes you up. So back to the, the original question. Did you start a YouTube channel without that kind of plan. Yes, you should, because YouTube algorithm also works in a mysterious amazing way that it often features old videos. Years ago videos to say you might you may have you may have missed this one. You like the dog videos from George. And did you know he made a dog dog video with buddy four years ago you probably missed. So the longer your videos are on YouTube, the more the algorithm works for that video. So this is why I urge you all of you in today as soon as possible, upload as many videos as you can on YouTube because you start the process of the algorithm recognizing that oh that's on that dog topic. That's on the marketing. That's on the self care topic. Oh, that's on the meditation topic. Oh, that's on the, you know, whatever XYZ topic that's on the embodiment topic that's on the somatic topic that whatever. So, as soon as possible, YouTube is a lottery. And the sooner you play the and it's free. I think it is a YouTube video with keywords that you want optimized in the title. The sooner you play the lottery, the more you play, the more chances you have at winning. And it's easier to win the YouTube lottery than it is the California State Lottery. I can promise you that. So I hope this helps. One more thing, I really mean like my most popular video was a video I made about, I made a zoom tutorial tutorial about how to use zoom. In 2017, I made that video. My clients kind of liked it. It had a couple hundred views in the first, you know, month or two. And then, you know, a zoom got more popular started getting a few thousand views. And then the pandemic hit millions of views. So now my video has like my video now it's like three million views. And most of those three million, like two and a half of those three million happened, starting in 2020, three years after the video was put up three years. And I've, and I made another video called how to think about money is the root of all evil. And money is not the real view of anyone. So, but how do I perfect that from the, from the Bible, not a biblical scholar, but I knew I know about that line. So I did that line a little bit. So I made a video about that, like, eight years ago, or 910, long, long time ago. Anyway, and it got trapped. Let's say, I mean, I think I made it sometime in 2013 2014, something like that, maybe 2014, it didn't get traction until like, 2019, like five years later, suddenly, like, I don't know what happened. Maybe some other influencer started talking about that topic. And then mine started being introduced because they're like, Oh, if you like the money, we're all equal topic, you're going to like this one too, from five years ago. And then it's gotten it's got more and more. I'm recording this eight years after that videos. And it's still getting it's still one of my top videos. So the sooner you put your lottery tickets in for the YouTube, each video is a lottery ticket you're buying for free or not for free except your time, maybe some editing costs, if you want to do I don't do editing, but put your body. The tickets it's free, monetarily for most of us, and every YouTube video put out there is the clock starts and the longer look the video the videos there the better, the better of a chance it has. So go for it.