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How Capillary helps KFC harness the power of their customer data

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Published on Jul 22, 2015

To reach its target audience more effectively the brand needed to understand its customer' behavior and the relevant benefits that excited them. Capillary’s Intelligent Customer Engagement™ solutions helped KFC gather deep insights about each of their customers who ordered food from their restaurants every day. This helped the brand intelligently plan and execute its direct marketing efforts that reduced cost, personalized customer experience and improve revenue growth.

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