 Some of you will start to notice that when you're using detailed targeting for Facebook ads, you're gonna see this error message come up at the top. And thank you, Eric, for showing this to us. It says, the error message says, we're discontinuing certain detailed targeting options. These options have been highlighted for you to review. We can see down there, Samadhi, the word Samadhi has a exclamation mark to the left of it. That's the one that's being reviewed. It says, you'll find alternatives when you hover over them, replace or remove these options and publish changes by March, 17, 2022. And I've heard people say, there are certain organizations that were trying to, they're sort of organizations whose fans they were targeting and that might start to be removed as well, starting in March or April or whatever. They say that they give you suggestions when you move over, hover over the ones that are being discontinued. If you move your, it says suggestions, we can't find any alternative. And you can see on the right-hand side, it says, we can't find any alternatives for this. I've been seeing this too. Like most of the ones I hover over that are being discontinued, they can't find alternatives. So it's kind of a discouraging error message. And so the question is, what do we do after March, 17th or whenever it says it's being discontinued? This really is, it's a problem. I agree with you because, and the reason why they're removing it is partly because of, it's largely actually from what I've understood. It's largely because of privacy. They're trying to keep up with the privacy advocates who say you can't advertise to certain political or religious or any kind of like identity, identity, like things that might discriminate. And so it's kind of, to us, it might seem like, well, why is Samadhi discriminating? But they're somehow connecting that to some identity that's being discriminated against. And so that's why they're removing them. So like a lot of the political stuff that I used to exclude, I wanna want people who are so politically driven on this side or that side. I used to exclude them. Those are all going away. You can't exclude either. You can't exclude. You basically cannot include or exclude certain options after the date that they listed here. So what can we do? Well, what can we can do is while we have them now, you can click on Suggestions. Okay, so under Samadhi, click on Suggestions. Yes. And for whatever reason, these are showing up. Does Samadhi, I know some of these are not true. Okay, I'm sorry, scroll down for me here. Some of these are showing up higher. Some of these are showing up that are not related to Samadhi or because you have used something similar to that in the past, like parents with preschoolers, that's not related to Samadhi, but you may have used that at some point or it's been related in some way. But you should look for ones that are related to Samadhi. Maybe Emotional Intelligence, maybe Yoga probably. And these are the ones that are probably not gonna go away. And Tara Brach, I'm surprised is here and hopefully that one doesn't go away because that's quite a targeted and good audience for you, Eric. So that's all we can do. We can just basically click on Suggestions and we can also just start to type in other interests that are related. So, Eric, if you were to off the top of your head, what's another common interest related to Samadhi? Put you on the spot. Meditation, okay, type in the word meditation where it says add demographics, type in the word meditation. And when you do this, by the way, okay, yours came up pretty quickly. Sometimes it says no results found for like half a minute or a minute. And so we just have to be patient for it to come up. Anyway, yours has come up. It's interesting, the word just meditation alone you cannot even target. Can you try typing it more slowly? Take away the word N or the letter N. I just wanna, yeah. Keep going. I wanna see if it has meditate even. One more. Okay. No, okay, so. I did do this word and I was, this is what I was surprised. This is what I got, this weird meditation or whatever. I don't know what it is. Yeah, meditation and meditations. As we can see here, the meditation's interest has a very targeted worldwide audience. There's only 20, 30,000 people worldwide. So it makes me wonder what the heck meditations mean. I mean, it could be a book, a popular book called Meditation. Maybe one or two. I don't know. So it could be a mystery. And so if you click on it, click on meditations, it's such a tiny audience. Oops. You go ahead and click on it, yeah. Click on it by. Yeah, just click, click on, click on. Yeah, there we go. And then when you click on suggestions now, if you X out Samadhi, okay. If we wanna, if we wanna X out Samadhi and then click on suggestions on your meditation. Oh, okay. So it is supposedly correct, but you could see these other interests that are being suggested are not gonna go away, likely personal development, self-aware, et cetera. So this is how we're gonna be able to find future interests based on what's still available. And basically going forward, we're gonna have to get more savvy about layering interests. Like you're gonna have to start testing combinations of interests. So you might test, for example, while we're here on the list, you might test something like, okay, people who are interested in self-awareness and narrowed by people who are interested in yoga or whatever, you know what I mean? So, or you're interested in Buddhism, I don't even know Buddhism, you could target because that might be considered religious discrimination. So going forward, use the suggestions panel after you pull up some idea and then start practicing combination narrowing. Like, okay, let me do one test where it's, like I said, self-awareness plus yoga. Let me, that's one test. Another test, let's try, you know, emotional intelligence narrowed by chanting. Yeah. You know what I mean? Like you start instead of like, we used to just test one thing at a time because it was narrow enough. Oh, I'm targeting the fans of this celebrity or the fans of this thought leader. If we can't do that anymore, we have to do combinations of larger audiences. Yeah. So hope this helps. Thank you. Thank you. The other thing that we will need to get more savvy about is using look-alike audiences based on our engagers. And I have other videos about that, but basically Facebook is increasingly like, well, it's always been in terms of ads. It's always been catered towards larger advertisers who already have, they're already coming to Facebook with an audience, with an email list or with lots of website visitors all the time or whatever. And so once they come to Facebook, they could just create look-alike audiences based on their existing engagers. And Facebook is, don't worry, we'll use our algorithm, our secret algorithm to just get you the right people. But those of us who don't already come with, you know, a thousand person email list or a thousand people a month or a week, ideally, coming to our website, you know, it's like, well, how do we create look-alike audience? That's high quality. Well, this is where we're gonna have to start promoting our Facebook business page posts elsewhere so that the right people can land on our Facebook business page, thereby tagging them as part of our warm audience, thereby allowing us to create a higher quality look-alike audience going forward. So hope that helps.