 Well, $50,000 is up for grabs for a potential business startup in the just announced destination downtown competition in Brainerd. Clayton Castle has that story tonight. What would you do with $50,000? Well one lucky entrepreneur could be the recipient of a prize of $50,000 in a competition that kicked off today in Brainerd called Destination Downtown. We're calling it Destination Downtown. It's about entrepreneurship, it's about community, it's about downtown revitalization. And what we're hoping is to attract a new business idea or a concept down here. We have a $50,000 community prize package. The competition will allow entrepreneurs an opportunity to create a business plan with professionals in the industry as well as participate in a pitch similar to that of the show Shark Tank. Finally, a winner will be chosen for a $50,000 prize towards opening their business in downtown Brainerd. The competition is an effort to revitalize the area as well as attract the someday people who say they will someday open a business. Destination Downtown presents that opportunity. We're trying to reach that person that's walking around with the business idea. They don't know their life is about to change but we're trying to find that person right now. Whoever does it is going to be a part of the history of downtown. It's going to be part of the story and revitalization of the Brainerd community. Brainerd area community leaders believe that this competition could boost and drive the local economy for years to come. Sure, this is a great opportunity for the Brainerd community to bring a competition like this to bring exposure to the downtown area and all the great things we have going on here in downtown Brainerd. And hopefully we find some really good candidates that are interested in starting a business in the Brainerd area and can find a great location here downtown. Well, I think it's a tremendous opportunity for growth for the downtown area. It has so much potential that you would love to see it grow even more. The competition officially kicked off today but two applications were submitted before the actual event signaling an excitement around the future of the downtown Brainerd revitalization. Reporting in Brainerd, Clayton Castle, Lakeland News. The winners of the $50,000 grand prize will be announced at the Brainerd Lakes Chamber of Commerce celebration dinner in November. If you've enjoyed this segment of Lakeland News, please consider making a tax-deductible contribution to Lakeland Public Television.