 All right. Good afternoon, everyone. Thanks so much for joining us today. We're here to talk about live PC give PC I will just ask for a quick moment before we get started for a couple Attendees to let me know if you can hear me. Okay, and see my screen and then we'll jump right into the presentation You can do that in the go-to webinar control panel on the right hand side of your screen Right in that questions area if I could just get a few people to let me know you can see me in here You can see my screen and hear me. Okay, then we'll go ahead Perfect. Thank you. And just as a note This is a great place throughout today's presentation. If you do have any questions as we go through feel free to type them in there and we'll make some time at the end to To answer any of those questions And I also just as a quick note, we will be recording this presentation So don't feel like you've got to capture everything down We'll have the recording available up on the website after today's presentation So you could always go back and review it later if you have any questions All right So again, thanks for joining us. We're here to talk about live PC give PC Some of you may be participating for the seventh year in a row. Some of you might be new We're here to talk about really all the basics with getting your page set up Ready for the event and some basic giving day strategy here My name is Bethany I work with Mighty Cause and I've had the pleasure of working with the live PC give PC Event and the team over at the Park City Community Foundation for a number of years now And we're also joined today on the call by Ollie Wilder from the community foundation And you'll be hearing from him in just a moment Very quickly Hopefully Mighty Cause is a name that is familiar to you on the call But just in case it's not Mighty Cause our former name Razoo has been the partner The technology partner for this giving event since the very beginning And we've been very proud and happy to partner with the community foundation on this effort We are the technology platform. So We host your your online giving page And year round we offer this platform for nonprofits of all sizes to to really Improve and make the most of their online fundraising strategy all year round But we're here to talk today about live PC give PC Which is a really exciting and important initiative in Park City and for this I'm going to turn it over to Ollie Who is joining us today to say a couple words to get us started? Thanks so much Bethany. We're really excited. This is actually going to be the eighth year of live PC give PC We've been at it since 2011 The event has raised over 7.9 million dollars over that time and last year alone We raised over two million dollars from over 4,000 donors really amazing and The purpose of it really is to make sure that this whole community Acknowledges the great work that nonprofits do and supports that work The we're really looking at trying to build capacity among nonprofits give them more options for raising money and At the community level really raising awareness of Park City's nonprofits and everything they do And I think live PC give PC has been really effective at doing that and we're looking forward to having that be yet Again a big success this year Park City Community Foundation is really proud to host the event And we look forward to another really great year wonderful Thanks, Ollie So now we are ready to jump right in and get started with all the basics of what you need to know to Get up and running for this year's campaign for those of you that have used The platform and participated in the event before You'll notice just a couple of things that are new on your dashboard when you log in so we'll make sure to cover all those things today So whether you are a new participant or returning participant, we've got lots of helpful things to cover here today So the very first and most important thing is that everybody who registers to participate in the event Even if you participated in yours past Registration is required every single year so that we know who all is actively participating. So Right from live PC give PC org your main call to action But right at the top of the page will be nonprofit registration. It's a very short form To give you access to your organization's page and to give the Park City Community Foundation information They need for your participation So fill out that short form you will be approved Hopefully and you'll receive notification that you're ready to go in and start managing your page and participating in the event and once you are Approved once you are an administrator for your organization's page on the live PC give PC site You can add or remove additional administrators So if you need to add a board member or your accounting person You can do that right through your settings page and I will show you where that is Just a little later on So once you register You can turn your attention to navigating the platform updating your page Making sure that your Page is ready for the event and you know how to access all the most important things that you'll need Like your donations report and other other important details. So The first thing I'll mention is that We have an updated dashboard for those of you who have used this event in the past So you'll see a couple of new icons on your dashboard I wanted to make sure we took a brief moment to walk you through what's where So that you know where to access the most important things So you'll notice we've added a home screen your welcome screen This is the first screen that you'll see when you visit your Organizations dashboard. This is only for you as an administrator and here you'll see some Brief stats right up in in those top sections I'm kind of some key metrics that have been happening through your organization's fundraising efforts You'll also see a brief to-do list below that that to-do list cover some of the most important things in terms of updating your page setting up your Dispersament by a direct deposit a couple of other key things So that to-do list is a great place to start making sure you check off all those items As we move down your dashboard the next icon that you'll see is for your profile This is the organization page that you have known and loved for many years and The organization page itself has not changed from last year So anything that you built or customized on last year's page should still be there for you And you have the opportunity by accessing that profile and clicking on the page editor to add new information for this year's event Update any images that you have but it's that profile really will be this the key page that you customize and then share with your donors and supporters in advance of this event Next down the Screen on your dashboard. You'll notice your donations icon. This is where you can access your donation data access any disbursement reports You can also customize your donor experience. This is something that is relatively new this year So we'll make sure to walk through what you can access in that donor experience tab But this is also the screen where you're where you will manage any matching grants Very important and exciting part of live PC give PC if you have any of your own Matching grants that you're able to secure you can add that to your page and that would also be done through that main donation icon We'll talk about that more later, but just a key Keynote of where you'll find that Moving further down. You'll see a new campaigns screen This is a way for you to easily navigate and manage any and all fundraising efforts that have been started for your nonprofit So there may be Individuals that have started peer-to-peer fundraisers for your organization. You may have had projects that you have Started for specific initiatives for your organization You may have them for live PC give PC or you may just have them from previous history on the platform If you have any you can access and see all of them there so that if you do have individual starting fundraisers For your organization for this event That's where you can easily access all of those pages and information about them to follow up with those individuals that have started fundraisers for you and Finally settings, of course, this is Your opportunity to kind of navigate and manage Any of the overall settings for your page and I'll show you some of the key settings that you have Available to you one of them, of course as I already mentioned is the ability to add and remove administrators so now that we've done a brief overview of what you'll see on that dashboard will actually launch into the details of updating your page and Accessing all the information that you'll see throughout that dashboard So the first step in really preparing for your live PC give PC campaign will be to customize that profile page As I mentioned, this is the main link that you'll be sharing with donors and supporters to make a donation To give to your organization. So hopefully lots of you have Pages already built out with content from last year And you can take the opportunity to really optimize that and add new Images new content and information and for those of you that may just be starting Don't be overwhelmed. There's not a ton of information that you need to add in to tell a really powerful story with this page But you have the opportunity to customize the look and feel your theme color and really use this to tell a story about Why donors should give to your organization? Why they should give to your live PC give PC campaign and what kind of impact you have in your community? so the first Opportunity you have to customize that page right at the top is editing your theme. This is really as I mentioned going to be Setting the look and feel for your page. So you've got lots of great options here front and center is of course uploading your logo Always important to make sure this logo has a one-to-one aspect ratio if you're having trouble finding one That fits this size go to Facebook or Twitter your logo on Facebook or Twitter will be one-to-one to Comply with their requirements. So that's a great logo to use and upload if you already have that prepared a Background image. That's what you'll see behind that logo It's a really nice way just to add a little context to the donor when they come to the page They're seeing your brand front and center in that logo and then that image should hopefully evoke for the donor Something about your organization and the work that you do or the role that you play in the community You can also select one of the gallery background images that we have available if you are Have a limited supply of really good images or you're working on getting a great image But you want to update something in the meantime, we do have a gallery that you can select from Finally you can Play around with the colors on the page, you'll see this nice bright green color that you see here That's a theme color that has been selected by the organization as it matches and Ties in with the logo. So that's a color that you'll see throughout the page when you select that as your theme color So lots of great opportunities You don't have to be a designer You don't have to be a developer to really play around with getting a nice Visual design on your page and I'll mention that it's all of this editing is happening live on screen with you So selecting new colors uploading a new image playing around with the filter over top of that background image That's going to be something that you can see in real time while you're making these edits And you can always continue to make adjustments until you're really happy with the display you're seeing there So beyond sending that visual tone right from the top of the page Your story section is really where you can truly the meat of the page That's really your opportunity to Tell a story to donors about why they should make their donation So you've got access to a nice inline editor That's that formatting bar. You're seeing right at the top there. You have the option to add formatting headers bullets lists Links videos images emojis There's all kinds of stuff you can add into that story section and we encourage you to do so As nobody wants to look at one big block of text The average person will not read through a full block of text So bold and highlight and make large or anything that's really important and use video and Images when you can to really help tell that story Scrolling further down your main profile page. You have the option to add a Media gallery to share additional visual imagery about your organization the work that you do And you can also connect your Instagram account so that you can connect your Instagram gallery So that as soon as you add a new Image on Instagram, it'll automatically update on your page on live PC give PC So great options there just to add a little more Dynamic visual display to your page and we'll talk about this more a little later But you do have the option to optimize your social share settings So that when somebody shares your link on Facebook or Twitter You can customize the image and description text that goes along with that link We will by default include the information from your logo and that story section that you built right at the top But you may want to personalize that with a more focused message in the text that really tells people why they should give now So I'll show you in just a moment where you can access to optimize and really customize those social share settings So once you move further down the dashboard outside of actual on-page editing for your profile We already mentioned the donations tab that dollar sign icon that yours you'll see is where you access a lot of really important for Information for your campaign the first of course is your donations report This is something that you'll have access to in real time throughout the campaign You can log in at any time to see Up-to-date information on donations made to your page You admins will by default receive an email notification whenever a donation is made If you are receiving so many donations that you can't keep up with the notifications That's a great problem to have and you are welcome to turn off those notifications in your user profile But by default any email will receive those notifications When it comes to disbursements you can also access all disbursement information from the same Dollar sign icon there will be a tab accessible for disbursements So you can see any past disbursements once we get beyond libpc givepc this year You'll be able to access a disbursement report so that you can reconcile anything any funds that you receive With the actual donation as it was made on the platform And just a quick note on the process for disbursements our recommended process is direct deposit So we encourage everyone to sign up for direct deposit You can do that right in your settings tab on from your dashboard It is free and easy to sign up and that allows us to give To disburse funds to you twice a month instead of just once a month if you opt to elect to receive funds by a check But it also helps with other things like not letting that check get lost in the mail Not having to actually take the time to go deposit it So lots of great benefits that come along with that EFT Disbursement sign up so we encourage everyone to sign up for that disbursement process And again, you can do that right through your settings tab You'll see a button that says set up EFT It's very quick and easy to get that set up So encourage everyone to get started with that and that is something that you'll see in that to-do list that I referenced a little bit earlier That's one of those key key requirements or key steps that we encourage you to take so Another great thing to make sure that you have set up in advance of the event Offline gifts this is a really important part of the overall live pc give pc event, of course This is an online giving day, but really At the core of it. It's a day about giving back to causes that matter in the community and not all of your donations may come in online through your page and The community foundation and the event as a whole really wants to make sure that They can report on all the giving that happened throughout the day, whether it was online or offline or matching Lots of different great ways that giving happens. So if you do receive an offline gift Check Or somebody gives cash you have an event something like that You can add that directly to your page for live pc give pc And you can decide whether that counts in your own organization's total on your page And those totals will count in the overall live pc give pc grand total for the day One note is that these offline donations won't count for your leaderboard totals But it's a great way to make sure that your page reflects all the different types of giving And to do your part to make sure that the grand total for live pc give pc at the end of the day Represents all the different ways that donors have given And you can access that right from your donations report as you'll see Up at the top of the page before you even get into any of the existing donor history You'll see a total of any offline donations that have been given so far and a little plus sign with a button to add an offline donation So very easy process to get those added for your campaign So donor experience, this is something I mentioned earlier This is a new feature that you'll have access to this year also accessible through that main dollar sign icon on your dashboard This is your opportunity to customize the checkout experience both in terms of The process the donors go through to make their donation and then the post checkout experience the thank you experience that donors are seeing so You'll have the opportunity in this Step to choose what donor data you want to collect So for example, you can choose whether you want to collect the billing address or the mailing address The phone number age gender Some of the basic demographic data if it's important to you to collect that information from your donors You can toggle a switch to turn that on and ask donors to share that information as a part of their checkout If you don't need those you can turn those off and have it be even more of a streamlined process for your donor You could also add custom donation suggestions. So we always encourage people to customize the experience in this way by Helping a donor see what the value of their $50 donation is for example $50 supports 10 books for our students or Provides 10 hot meals for a family whatever it might be that that Impact looks like within your organization setting these custom donation suggestions really helps the donor to connect to that tangible impact There's other options as well including adding a dedication And including designations if you have specific designations that you'd like donors to be able to select from So lots of opportunities to customize there and then once you have customized You'll see right at the very top in this screenshot here the ability to view checkout This is your chance to test what that checkout process is going to look like for a donor So once you've added the questions and set your custom donation suggestions We always recommend testing that checkout process So that you know exactly what your donors are going to be seeing when they go to make their donation It's also a great way to share with your board of directors or your executive director ahead of the event So that they have confidence knowing exactly what the donation experience will look like And then when we move to post checkout once a donor has completed their donation You have two opportunities to customize that thank you experience The first is a new feature this year And that is a thank you page that has been added So when a donor completes their donation, they will see a thank you page that you have the opportunity to customize Just like in your main story section. You've got lots of formatting options. You can add a video Photos links right into that so you can tell a nice personal thank you story right there And you have the opportunity to customize that even further With a specific link that you want donors to go to once they complete their donation So they complete their donation They see your thank you page and maybe you want to direct them to your homepage or your blog or to your events page Wherever it might be you can you can determine what that next call to action is that donors have and then Just as you have in the past you will have also the opportunity to customize the thank you receipt That is sent once a donation is made Both of those are accessed under your donor experience tab in that post checkout screen So the last Detail that you'll have access to in that donation screen is your matching grants This is something that Those returning organizations may be very familiar with of course. We always encourage nonprofits to secure a matching grant as a part of their live pc give pc campaign When you do secure a match You have the opportunity to add that matching grant as a display feature to your page on live pc give pc So your donor doesn't need to pay their match through the platform It's it's your relationship to manage It's your matching grant to manage But you do have the option to add it as a display so that you can use the opportunity to one recognize and acknowledge the matching donor if they'd like that and to Get some of the other donors and visitors to your page Excited about the opportunity to have more impact with their donation So there's lots of flexibility. You can do a dollar for dollar match You can also choose a two to one match three to one match You can have multiple matching grants on your page at a time Or you can set up sequential matching grants so that you know when your first matching grant Runs out you can have another one that falls into place so lots of really Great options there to add some extra excitement engagement and urgency to the donation experience And just a note we already talked a bit about Offline donations, but if you do have a matching grant that you enter on your page You won't have to also add the amount of that match as an offline gift We will account for that by you adding it as a matching grant available So the last option here on your Dashboard will be the settings page as I mentioned. This is where you can add or remove admins This is where you can update your legal address This is where you can set up that EFT disbursement that we've talked about already And finally the ability to customize that social share experience, which I mentioned a bit earlier So lots of options there to kind of set the overall experience and settings for your organization And now we've gotten through covering The bulk of How-to's and where you can find certain things on your page and on your dashboard So we'll spend a few moments here now digging into some basic campaign strategies Some of the important things to keep in mind Again, whether this is your first year or you've been participating for many years So the first Tip here is of course use the resources that are available for you The Park City Community Foundation has prepared all kinds of really awesome resources That can help you make the most of your campaign so that you don't have to reinvent the wheel You don't have to think of everything all on your own Social media guide templates for newsletters and emails Lots of really exciting and helpful tools that you can see Right on the non-profit toolkit on the libpc givepc website, which is accessible of course at libpc givepc.org Aside from all of these great resources that are here You can sign up for trainings like this one today You can also access after today's training. This recording will be available on that non-profit toolkit You can also access great things like logos and photos that will help really add extra visual display to any of your communications really make sure that they are on brand but also taking advantage of of the great Assets that the Park City Community Foundation team has prepared for you So definitely make the most of all those resources They are prepared with you in mind to help you be successful with this campaign So make sure that you take the time to review those And see how they can help your campaign Another really important tip is secure early donations. So of course the giving day is November 9th That's that's really when all the magic and all the fun will happen But You can start accepting donations for your campaign ahead of that event. You can start accepting them today so Well, it's important to keep in mind that the urgency and excitement around the day really happens On November 9th, and you don't want to start hitting up your donor base too early too frequently And lose that value. It's certainly something that is recommended to start the conversation ahead of the event start building momentum for your page To start Getting the word out and allowing donors to make those donations early Any donations that they make early will be processed immediately But they will count for your leaderboard as a part of the event So this is all also a great way to get a jump on those leaderboard standings at the start of the event Just like on the giving day itself You'll be able to see any donations that come through right in your donations report and you'll receive notifications about them And donors do not need to create an account to donate. This is true for early donations and through the event itself So your organization will do a ton of work to get the word out and make this campaign successful for your organization But one of the number one ways that you can raise more money and engage more donors as a part of this campaign Is by activating ambassadors for your cause And there's lots of different ways that individuals or groups can serve as ambassadors for your cause They can be volunteers. They can help you spread the word. They can share links post repost or share your social media posts Or they can start a fundraiser on behalf of your organization Lots of really great things that they can do and it's important to Think about who you have as these ambassadors who are potential Individuals or groups of people that can really Help you amplify your campaign help you get the word out to new people and figure out what what might be the right fit What might be the right ask for each of those different individuals? You may have some that have a really great really large social media following So the best thing they can do to help you and probably one of the things they'd be most comfortable with Is to share your posts on social. That's a great way to really Use these ambassadors in a way that will work for them and your organization And of course if they do start a fundraiser on behalf of your organization Or if they're just spreading the word for you It gives them the opportunity to tell their story about why they love your work And that's always nice to have that kind of personal touch about the impact of your organization of course, especially if it's complemented with the Communications that individuals are hearing from your organization about your work It's nice to see that personal side of things too My brother went through this program or I have a family friend who has benefited from this I've seen firsthand the value that kind of personal touch can really Make a difference for donors in terms of encouraging them to make their donation And the last thing i'll mention here about ambassadors is Once you identify them and ask them to take on a certain role to support you It's important to give them all the tools and strategy and help that they need So for anyone starting a fundraiser or spreading the word you may want to send them some information A logo photo Link to your page if that's how they're participating Maybe even a sample email that they can use and copy and paste to send to their contacts Whatever you can do to help them be successful and then touch base with them check in with them throughout the campaign So that they know that you value their support and Participation and you can keep them engaged throughout the process Of course, we've talked a little bit about this already But one of the key strategies to being successful in live pc. Give pc After you do all that great work to build a really powerful story on your page is that you need to get people to that page You need to spread the word through all different kinds of channels to get people to come to your page and make their donation So first and foremost it's important to think about all the channels that you have access to To communicate to supporters and potential donors So email of course is one of the most important to keep in mind But there's plenty of others as well social media through your website and newsletters that you put out Lots of different ways to speak to your donors where your donors might be listening or looking for you So keep in mind your strategy for all those channels And make sure that your approach Keeps a consistent message throughout those channels That way somebody who sees something on social media and gets an email from you won't be confused as to two very different stories about Why you're participating in live pc. Give pc or what your goal is or what you're raising money for Keeping that consistent message will really just reinforce your overall approach for the campaign It's always important too to segment your communications by donor group This is something that oftentimes small nonprofits don't Necessarily have the time or the bandwidth to really figure out the best way to do this, but it can have a really important impact in terms of Return on your communications and engagement with your communication So rather than just sending a single email to everyone you have in your donor database Take the time to segment out into groups and send a specific email to Volunteers they contribute in lots of great ways all year round So acknowledge that while you tell them about live pc. Give pc Maybe there's a volunteer opportunity associated with your live pc. Give pc campaign that they might be particularly interested in Recurring donors another great example. They've shown support year round to your organization They've already likely made a gift in this month because of their recurring donation Doesn't mean that you can't share with them the importance and excitement of this campaign But you may want to recognize that you know and you're grateful for the support they give Year round. So that's just a couple ways that you can segment Your communications to make sure that you're talking to donors And recognizing their interest and engagement and involvement with your organization when you do that Of course planning and scheduling in advance is always helpful Um november 9th is going to be a fun exciting day There's hopefully going to be lots going on and a ton of donations coming in And you want to be taking the time to engage with those donors Follow-up with donors right on the day So planning and scheduling emails as well as social media posts in advance will live give you the opportunity to really spend that day responding to conversations that are happening and Really doing what you can to amp up Rather than scrambling to try to get an email out because today's the day and you've got to make sure people know about it And the last note that I'll make here about spreading the word. It's an obvious one But it's important to keep in mind anytime You are spreading the word about your live pc give pc campaign Always make sure you have a very clear call to action with a link to your page to donate The most well crafted email or the most creative social media post will not be helpful if there's not a specific Ask to donate and a link for people to easily get to the place to make their donation So just an important thing to keep in mind a little housekeeping to double check on all of those communications that you prepare And with that I am going to open it up for any questions that Anybody might have so if you have Ask them throughout that's great. I'll take a look and if you haven't had a chance Feel free to type in any questions that have come to you over the presentation and Here take a look at any questions that have come in All right One question that we have here is what is the minimum donation that a donor can make online? That's a great question and the minimum donation on the platform is five dollars to make a donation. So You can of course set the suggested donation levels that you encourage donors to give at higher than that You can select four of those custom donation suggestions The donors can always choose to click the custom option and type in whatever amount they'd like to give And the lowest amount is that five dollar amount. All right I'm not seeing any other questions yet at this point So I will go ahead and let everybody get off a little bit early here From this call if you do have any questions after today's webinar as I mentioned the recording will be available up on livepcgiftpc.org on the non-profit toolkit And you're always welcome to email our friendly customer support team at support at mighty cause dot com And they'll be happy to help get you all set up and ready for your livepcgiftpc campaign And uh, we've got another training coming up here shortly so make sure that you pay attention to that toolkit and sign up for our next training and We'll look forward to seeing everyone have a successful campaign for this year's livepcgiftpc event Thanks, everyone