 Today I have a privilege of speaking to Chris Thompson from e-research reports. How are you today, Chris? I'm great Tracy Now Chris you've just updated Your report that you had previously put out in movely media. Let's start there What was your basic? Recommendation in your updated movely media report well, we we Have a speculative buy on the stock and but we dropped our target price from $1.40 to 75 cents Based on their latest quarterly revenue and we drop back some of our revenue projections for next year. I read your report. I I'm an e-research avid reader and I Thought that the the reduction in debt was substantial So can you just tell me how that kind of was offset and communicate that you know so that I understand a little bit better? Thank you Yeah, so You know movely did a fairly large financing around almost four million dollars at the beginning of the year And which they use some of the money to pay back down some of their debt and for a small company That's very important From a financing standpoint So they put their balance sheeting in good order and then they're using some of the rest of their money Towards sales and marketing and technology initiatives over the next year to drive sales Prior to this interview you were talking to me about some of the advantages that you felt that they had You know achieved in the last quarter. Can you talk to us a little bit about those Chris? Yeah, the report I wrote, you know focused less on on the revenue drop and more on You know the initiatives they've been doing over the past few months towards having technology right now They're aiming their solution towards a more sophisticated Integration with larger players in the media space so they did, you know, very interesting integrations with MailChimp Which is an email system that companies use they did integration with Excel So you can now use Excel spreadsheets online and create customized videos using data you put into Excel and that's in addition to what they've already done with G suite, which were they've already have in place And they also did the same integration with HubSpot, which is a customer relationship management or CRM software That larger clients use to manage their customers. So these are all technology Initiatives they've taken place to go after the larger corporate and enterprise clients Well, Chris, I don't want you to give all your secrets away because we want people to go to e-research.com and we want them to contact you to get a copy of this report, but can you tell us one of the Top reasons that investors out there that are following the media sector or cloud-based platform Technology sectors should be looking at move Lee media Well, I think that we all understand that the video has become a large player on the internet and traffic in video Is dominating and so you need tools like move Lee to be able to easily create Videos one of the key features I see for move Lee having is its ability to create customized videos using Technologies just as Excel spreadsheets where you can customize the name and some other information in the video And that way you can target audiences and I think as we move forward It's gonna be more important that we create customized videos when you're doing sales and marketing Well, I'm full disclosure, of course Chris investor Intel uses some of the move Lee technology for our regular breaking news videos and for watching numerous stock sector watch list We really enjoy the video technology, but I think it's still relatively new Arguably to the investment sector. What are your thoughts on this? Yeah, well move Lee still is a fairly new company and their technology is not wildly known And that's why part of the you know, the money that they raised earlier this year is targeted towards sales and marketing They've ramped up their marketing sales force And they've really gone after the higher-end enterprise and you know media companies that might want to use their technologies for doing You know for sending out, you know customized the video So I think that it is a young company and so how does a little bit of growing pains in the last corner with regard to sales? But I think from a technology standpoint, it's worth it's one worth to watch Of course, we love technology. Is there anything you'd like to add here Chris? Other than I know you want everybody to come back to e-research.com to read a little bit more about some of your updates That you've done regularly on move Lee media Yeah, I think if anyone is looking at it is they Come to the the website download the report you can look at my financial model I do a blended valuation to get to my 75 cent target price I look at revenue multiple and a five-year DCS So you can do your own calculations and come up with your own target price But I this price right now move Lee's target is currently trading around 15 cents And I think that is it is a bargain in the video space And I think it is a potentially a takeout target For a larger media player who wants to snap up You know a technology company that's had a lot of money invested in it to get where it is today Well, it's always chris. It's such a pleasure. Thank you for the update on move Lee media Thank you, Tracy