Lee Chae-Yeon (Korean: 이채연, born December 7, 1978), better known as Chae Yeon, is a Korean pop singer who rose to fame with her hit single "Two of Us" (Korean: 둘이서) in 2004 and her wave dance style.
Birth name Lee Jin-Sook
Also known as Chae Yeon
Born December 7, 1978 (age 31)
Origin Seoul, South Korea
Years active 2001 Brand New Biscuits2001--2002 (with UltraCats)
She returned to Korea with her first official album It's My Time under her new stage name, Chae Yeon. Debuting late in 2003, nobody expected her to be successful as she is now. Initially, she was simply viewed as yet another "sexy concept" singer, as many female singers were at that time. However, unlike many others, she had a fairly successful debut. She proved to be a great dancer, and she showed off her vocals in her ballad songs and live performances. Her title song "위험한 연출" (Dangerous Presentation) did well, but her real success came when her 2nd album released late in 2004. "둘이서" (Two Of Us) the lead single, pushed her to #1 on many music charts in the spring of 2005. The music video for "둘이서" was controversial for being too "racy" in conservative Korea (for it contained scenes showing her full back and exposed underwear). Subsequently, the video was banned on television, and the airing time was limited to after 10:00 p.m. in some cable channels. Becoming heavily played on radio, the song became so popular that a signature "move" from the choreographed dance became known as the "Na-na-na" dance (named after the hook of the song). It managed to hit the top of various music charts in Korea. The follow-up single "다가와" (Come to Me) was released soon after and was also popular, riding on the wave of its predecessor.
Although briefly hospitalised due to exhaustion, she made her comeback at the end of March 2006. Her lead single from her fourth album was "My Love", which was a Latin-tinged dance song. The single was extensively performed, with a remix promoted from May onwards; she then followed up with "서투른 사랑" ("Clumsy Love"). The album sold 12,346 copies in 2007, placing 68th for the year. She continued to remain a "sexy" singer, saying that she doesn't mind the label.
In addition to promoting her album, Chae Yeon has also joined the cast of Hi-Five, part of KBS's Happy Sunday line-up. On the reality-variety show, which also stars Hyun Young, the stars attempt to succeed in various tasks, including starring in a musical, becoming flight attendants, and performing action movie stunts. She remained a part of the show until its cancellation in 2008.
Later that year, she drew media attention with her investment into, and direct involvement with, Bequem, a fashion company. She is a spokesperson for the brand, promoting its stylized caps and bags. Moreover, her portfolio with a sexy "Party" concept has hit record sales by elegantly mixing her sexy image with feminine touches.
The singer came back after a two-year hiatus from the music world, with her mini-album Shake. Continuing to stay within the "sexy singer" concept, the lead single "Heundeullyeo" ("Shake It") is an electronic dance song. The music video was labelled by major networks to be unfit for broadcast without parental advisory warnings.
On December 8, 2009, Chae Yeon had her first live mini concert in China. She performed her hits to a sold-out crowd.
On July 22, 2010 Chae Yeon made her comeback on M! Countdown. She performed Crazy & Look Look Look from her new album. It was well received by fans. Chae Yeon will continue to perform on various music programs and promote her album. Her new 2nd mini album "Look at" was released on July 29, 2010.
She has stated that although she felt awkward and uncomfortable with her sexy image initially, she feels more at ease now, and has stated that she feels sexier the more she relaxes.