 I joined the Open University Business School in 2012 as Director of the Center for International Management Practice and Professor of Strategy and International Management. The project, which resulted in the book Aligning for Advantage, began several years before that when I had been a professor in France and also through my affiliation in the United States at the Tuck School of Business at Dartmouth. The project itself, together with my colleagues in the States and at Cranfield University here in the UK, has got a number of important contributions. Primarily, we're looking at the alignment within the company between the functions of directors of government affairs, regulatory affairs and sustainability responsibility, how these people can better align their interests and activities and elevate them to a more strategic level for organizations, and secondly, how companies can better understand, be ready for and interact with the challenges of the non-market strategy in emerging economies in the multipolar world economy that we live in today.