 This is George, and before I go into today's video, I have to show you this. Buddy has a new muzzle because we're at a park where he sometimes barks too much at people and scares people, and also sometimes he eats things that he shouldn't be eating. So now he's trying to take it off, but look how cute that muzzle is. Okay, anyway, Buddy, okay, you can go. You're such a good boy. Okay, good boy, Buddy. Okay. So today, I want to talk with you for a few minutes about how you can have other people promote you, promote your stuff, promote your message or your offering without having to promote them back. Okay, so now let me explain what I mean. In the world of online marketing and just kind of marketing in general, there's a very common idea which is called the joint venture, JV, especially when it comes to sort of smaller businesses. Joint venture means oftentimes what people mean is, oh, you promote me to your audience and then I'll promote you. So it's like a cross promotion. Some people call this, well, affiliate marketing is another way of saying it, but it's not exactly right. Joint venture is more what people mean. And people often assume that that's the only way to do it. Like, oh, if you want someone to promote you, you have to be willing to promote them and you guys have to have the same size audience in order for this to work or similar enough size audience. Now, let me tell you that that is very limited thinking. And I have been promoted by many people over the years and I've also promoted many people over the years that didn't require this kind of JV joint venture sort of cross promotion. And so the whole cross promotion thing is only one of at least seven reasons why someone else would want to promote you. Okay, so I'm going to put all seven reasons in the notes attached to this video, but I'll just kind of share with you real quick three reasons and then I'll end the video. One reason is that the partner who could promote you has been getting questions from their audience, maybe from their clients or maybe just from their audience about the kind of expertise that you have to offer. So one example for me was that, as you know, I've been teaching and training people on building an authentic business for seven years. I've been doing this full time. And one question that I kept getting at one point was, okay, George, how do we do Facebook advertising in a very savvy and effective way? How do we do Facebook advertising? I kept getting that question and personally, if you know my philosophy, I don't like paid advertising as one of the main methods of getting our message out because there's so many free ones that often work even better and paid advertising can be a true sinkhole for many people. I've seen this happen again and again. So I don't like to promote the idea of Facebook advertising, Google advertising, paid advertising, but my audience asks me that. So I had to come up with an answer and I did some basic research, but then I had a colleague of mine approached me and said, hey George, I'd love to do a free webinar for your audience about Facebook advertising, sort of the basics, what to look for, and if they want further, they can take my training course or work with me. I said, that's great. You're going to be a relief. You're a relief for me because I've been getting that question and I haven't had a great answer about it. So thank you. So see, I promoted him without needing for him to promote me back because he was solving a problem for me. The second reason is when someone, that partner herself wants, is interested in your expertise and in exchange for promoting you to her audience, you would do some free service for her, free coaching for her. This happened to me. Someone wanted to teach their audience about, someone was interested in themselves about social media and also their audience was as well. Listen, let me do some social media consulting, coaching for you and then in exchange you could just promote me to your audience. So that worked that way. So anyway, I'll just give you two ideas in this video. There are five more in the notes attached to this. I hope this is helpful. Always open to your comments and questions and until the next video, I wish you well.