 at the SID Display Week and who are you? Hi, I'm Sina Shankar and I'm with Silvaco. I'm head of Global Marketing and Strategic Partnerships. We're excited to be here at the Display Week because we work on software for TFT, OLED, LED and LCD displays. Software, so where does it go and where does it go in the product? So we help design as in the IC design for TFT panels. So as you can see, we have some of our products being demoed here. This is our Expert FPD, which is our layout tool, which is focused on FPD designs. That is our TCAD booth, which talks about process and device simulation. So is the IC in there? No, that's our machine for... No, this is just our software. We're showing you simulations with our software. So other things to do at our booth, come on over. This is our theater area and right now there's nothing going on. That's our corporate video running there. So we're gonna have tech talks here several times a day and then it's followed up by a trivia game. We're also hosting a university pavilion right here. So we have four universities that are participating and right now we have students from South China University showing this... Doing stuff with the flexible OLED. So how do you work with them? What you said it was IC. Is it IC in the display? Yes. So it's image rendering, what does it do? Not really. So let me pass it on to Eric Gichard, who's our technical expert. Hi, so who are you? I'm Eric Gichard, I'm the vice president of the TCAD division at Silveraco. Actually, trained to summarize what we do. We virtually fabricate everything people are doing in reality in a fab, talking about TFT, LED or LED. Because again, we are a software company, okay? Do you want to clip it on your tie? So everything we do, it's somehow virtual. And as you can see on this screen or... So we fabricate in 3D actually devices that we are then simulating to try to optimize them, okay? So that's really what we do. Those devices are the key elements or key components that you can find in any display, small or big. You heard about 4G or LED TV. I mean, all of those guys are designing their single pixel with our solution, okay? So that's what we do every day. So designing the single pixel? Yes. Designing the pixel to optimize the quality of the pixel using a software versus necessary, versus running a lot of different runs in the fab, which is very not cost-effective and takes a lot of time. Is it FPGA-based? It's not FPGA-based. It's what we are calling Field Sober-based, which is really deep down. And we are actually solving all of those physical equations, all the basic physical equations to get the maximum accuracy out of it, okay? So that's what we do. So optimizing displays? Yes. But this is an LG display. How do you optimize it, for example? The contrast, the quality of the detail, anything like that is something that people usually do using a software. They cannot necessarily, one more time, run everything in a fab just to try and see because it's not cost-effective. So it runs on the setup box? It runs in any Linux operating system, very traditional hardware. You don't need something really big to run all of this, okay? So here the display week is an important event for your company? It is. And you have a lot of... As you can see, we have a pretty big boost. And definitely it's a big deal for us. All right. Cool, is it a good show? It is a good show. All right. Definitely a good show for us. Yeah, cool. Cool.