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Published on May 30, 2012
Zynga's road to succes owes much to Facebook - the social giant has been by far the largest driver of traffic to Zynga's gaming platform. And as Zynga CEO Mark Pincus noted at our D: All Things Digital conference, Facebook remains the platform of choice in driving traffic. "We grew the fastest with Facebook," Pincus said. "And as we saw their platform becoming better and better. ... We kept doubling down."