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Published on Jan 19, 2013
Ross Johnson of Johnson Public Relations (JPR) details the issues management campaign waged by JPR on behalf of the National Association of Theatre Owners. The issue being fought over with the major studios was the introduction of the distribution platform then known as "premium video on demand." Mr. Johnson was joined by PMK-BNC and PMK's Kevin Gessay in the campaign on behalf of the theater owners//.video produced by Kevin Knoblock of JPR www.johnsonpublic.com