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Publishing 2.0: How Mobile Apps Changed the Game Publishing Model

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Published on Sep 20, 2012

The publisher-developer relationship has changed drastically with the rise of mobile apps. Tapjoy hosted a panel of industry leaders to discuss the changes brought on by the "Publishing 2.0" world. Moderated by Tapjoy's Rob Carroll, the panel includes Jeff Hilbert of DDM, Eros Resmini of GREE, Jim Greer of Kongregate and Jim Ying of 6Waves.

This video presents the panel discussion in its entirety. Watch highlights of the panel discussion at: http://bit.ly/T9xZWe

Sign up for Tapjoy's monthly newsletter for additional insights on Publishing 2.0 as well as mobile app industry trends: www.tapjoy.com

Video Table of Contents:

0:15 - Panel Introduction
3:19 - Most Important Services Publishers Should Bring to Developers
6:38 - What is a Qualified User in the Developer's Eyes
10:55 - Delivering Feedback to Developers
13:22 - Penalties for Developers If They Ignore Recommendations
17:28 -- Expectations from Developers
19:47 -- Assistance Through the Development Process
23:11 -- How Has the Publisher Model Changed
27:21 -- Milestone Payment Still the Way to Go
29:22 -- Interest in Concept Titles
33:30 -- Willing to Find Developers at Concept Level
36:21 -- IP Ownership
41:11 -- How Publishers Help Developers Analyze Metrics
43:53 -- Most Important Metrics
46:05 -- Which Metrics are Developers Not Emphasizing
49:20 -- Chart Placement Less Important Now for Developers
56:24 -- Big Challenges for Publishers
1:00:30 -- Consolidation of Developers
1:04:11 -- Industry Direction

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