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Published on Sep 20, 2012
The publisher-developer relationship has changed drastically with the rise of mobile apps. Tapjoy hosted a panel of industry leaders to discuss the changes brought on by the "Publishing 2.0" world. Moderated by Tapjoy's Rob Carroll, the panel includes Jeff Hilbert of DDM, Eros Resmini of GREE, Jim Greer of Kongregate and Jim Ying of 6Waves.
This video presents the panel discussion in its entirety. Watch highlights of the panel discussion at: http://bit.ly/T9xZWe
Sign up for Tapjoy's monthly newsletter for additional insights on Publishing 2.0 as well as mobile app industry trends: www.tapjoy.com
Video Table of Contents:
0:15 - Panel Introduction 3:19 - Most Important Services Publishers Should Bring to Developers 6:38 - What is a Qualified User in the Developer's Eyes 10:55 - Delivering Feedback to Developers 13:22 - Penalties for Developers If They Ignore Recommendations 17:28 -- Expectations from Developers 19:47 -- Assistance Through the Development Process 23:11 -- How Has the Publisher Model Changed 27:21 -- Milestone Payment Still the Way to Go 29:22 -- Interest in Concept Titles 33:30 -- Willing to Find Developers at Concept Level 36:21 -- IP Ownership 41:11 -- How Publishers Help Developers Analyze Metrics 43:53 -- Most Important Metrics 46:05 -- Which Metrics are Developers Not Emphasizing 49:20 -- Chart Placement Less Important Now for Developers 56:24 -- Big Challenges for Publishers 1:00:30 -- Consolidation of Developers 1:04:11 -- Industry Direction