 Asian Americans are officially twice as likely to shop at Costco than the average consumer and to explain why we got 10 reasons. Yeah this makes sense because you know we drove the Corolla to Costco then the Camry then the Lexus RX now we take the Tesla. Yeah so I mean obviously man there's a lot of obvious reasons why Asians love Costco and I'm gonna play a couple clips of all these Asian comedians making jokes about it. Like at Costco I like I go to Costco in a disguise because it's like Costco's like church for Chinese people on Sundays so like I go there I can't go there on the weekend anymore because I can't even get like shopping done because people want to talk to me while I'm looking at some Kirkland signature pants and stuff but uh so that's weird. As you get older you do a lot of things for the very first time this is the nature of growing up. Like I recently bought pants from Costco that's a big deal that's a new chapter in your life because when you buy pants from Costco that's when you don't care anymore that's when we let go of our egos and we begin our spiritual journey. When you see somebody wearing Kirkland pants you know two things. Number one they do what it takes to live. Number two but they not afraid to die anymore because Costco teaches you how to let go. Before I get to the store in my car I do a quick little meditation slash pep rally. I said we're about to go to a hostile environment. You already know there's gonna be some injustice. There's gonna be straight up atrocities. Speak up when you can accept things you cannot change. Let's Costco. If I can't find parking in under eight minutes I drive away. Let it go dude that's okay today it's not the day. I'm not gonna force it it's Costco I'm gonna respect it like the ocean. That's not my schedule that's the moon that's the tide. Costco is bigger than all of us. If you want a good deal you follow the old Asian people right? You go to Costco you see a sea of old Asian people because you know everyone's getting a great deal. Nobody's getting ripped off. You go to Whole Foods never seen one old Asian motherfucker in my life. But there are some not so obvious reasons and we're going to explain here. David do you know why Asians love Costco so much? Wait so you're saying the Costco is like the NBA of Asians? Yes. Ali Wong said it's the Chinese church. So let me just read it while Asian Americans only make up seven percent of the population they comprise ten percent of Costco's consumer base compared to the average American Costco shoppers are 81% more likely to be Asian. Yes I heard that if you were to chart all the Costco shoppers in the entire country and you threw a random dart at that chart it would most likely hit a middle to upper middle class Asian woman. Wow all right guys let's get into the list I got 10 reasons why Asians love Costco some are obvious reasons and some took some research so I'm going to start number one the obvious reason pricing and bulk purchases. Yeah but I think it's in just it's it's bulk purchases on good quality items right because there are other discount bulk stores around America but they carry more lower-end brands right Costco carries mid-end to more recently high-end brands. Yeah Costco does a great job curating guys this video is not sponsored by Costco by the way although I wish it was so holler at us but that's how they keep their prices low because they wouldn't do that. Right they don't need marketing shout out to Costco's from the Northwest too just like us but anyways. Kirkland Asian households tend to be larger on average whether you're talking about India South Asian East Asian Southeast Asian they all tend to be larger households need more food great products at a good price you understand at Costco I don't need to explain anything. It's all about the value. Exactly so number two I said that Costco's focus more on food than clothing clothing and lifestyle which Asians especially Asian immigrants don't really care about. You're saying that they like also like package everything together because maybe rich white people they need to go to the food grocery market that reminds them of like you know something very foofy and fancy and then they go they need to go to like Nordstroms to get clothes but Asians some Asian dads they just cop all the clothes at Costco. Yes Kirkland brand white tees are amazing also my dad has definitely bought court classic shoes from Costco before and worn them. I think Asians are cool with like buying North Face fleeces that are stacked up next to like some watermelons right in a warehouse and again we're not just talking about like when I'm talking about the people who buy the clothes I'm not talking about like rich international students that who also buy off white but I'm literally talking about Asian parents will buy their clothes at Costco. Right right right I would say this did the fobs and Ferraris are not necessarily going to Costco. Number three Asians own a lot of small businesses in which they go to Costco to shop for those small businesses. David growing up I used to go with my friend's mom sometimes to Costco and I had never seen a cart filled that much. It would be like at that time seven eight hundred dollars which was crazy because when our parents would go to Costco they'd spend like a hundred bucks. Right you're saying just getting ingredients to power their small business on a resource level. Muffins cakes croissants for your little shop your little bakery your little cafe your food truck whatever it is anyways guys number four here's a reason that you're probably not thinking of of David do you know Asians like to walk and Costco's are big. You know it's like a nice park who needs a membership and you need a membership to walk in this park and maybe around the park you might find a really good deal or also just a lot of samples. David think about it after you go eat a fatty meal at the buffet you want to go walk it off at Costco and you know it's safe because you need a membership to be in Costco. That's a good point um what else. All right point number five Asians I think a lot of Asians just go to Costco for their Western goods and then go to the Asian market for their Asian goods and that's all they do. Right. Like a lot of them might be cutting out that premium market or the other Western grocery stores. Like you don't see a lot of like Asian dads at the Whole Foods that's like a very urban millennial sort of like I got AirPods Max's thing to do. Exactly Jimmy O Yang just made a joke about that Asians don't go to the Whole Foods they go to Costco. Um I will say this I've noticed that Costco and it says in the NBC Asian American article has decided to move up market depending on what area it's in. Like they start to carry more almost like pushing Nordstrom's tier clothing or like you know what I mean like Bloomingdale's Creighton Barrel type stuff if the market demands it. Yeah no I mean I saw some Costco selling Louis bags and Gucci bags before. It is kind of weird. Are they Costco sold gold bars recently? Right. Not in all Costco's certain Costco's. Who is that for? Who is that for? It's for shopping. Oh the Asians. Yeah. Um so point number six David the $1.50 hot dog and soda that still exists and the CEO said CFO said yo the price is forever. We're not changing the price Costco actually loses a little bit of money on that deal by giving you a hot dog and soda for $1.50 but I'm saying to Asian parents that is almost just when I feel like when an Asian person buys that they're like this is it this is the best place ever. No this was the American dream that I came for. And then plus you get unlimited sauerkraut too. I don't know if Asians really load up on sauerkraut. Yeah well unlimited soda at least you know. So that's where I think a lot of Asians know they can get good Western food because think about it if you're an Asian person and you mostly eat Asian food at home but every time you go to Costco you eat a hot dog and pizza that's your American food for the week. Also the chicken bake. Chicken bakes are underrated but they downsized over the years. Yeah I saw some people shoving the hot dog inside of the chicken bake. Oh that's lit. Also in certain zones they'll have like you know localized goods. You know why you know Asians love Costco Andrew because Costco's are killing it in Asia right now. Costco Korea Costco Japan Costco Shanghai it's like a huge hangout place and they localized their food menus over there. Let's pop up some of those. Yo so David you're saying Costco's can be successful in every country they go to. I think there's something about the raw mathematical efficiency that really appeals to Asians where Asians are not caught up in the pomp and circumstance of like you know those really like foofy markets that you can shop at in America. No Asians like a postcard aisle and like a pottery section. Asians are value oriented. They don't care that it's a big warehouse with no decorations. All right guys point number seven Asians are just used to large marketplaces busy places that are not aesthetically focused like we were just mentioning there is no decoration in Costco. It is just shelves in the product right and it just looks like an oversized cabinet. If there's a little bit of shopping cart bumper carts they're okay with it. Asians don't care they're not trying to fight. In fact they might even be excited by it. You ever bump an Asian they might go ah and then they just go about their day that's it. All right also Asians are independent and do not need a lot of customer service so obviously they don't need to like talk to a bunch of people they just want to go there look at the price be like hmm yeah this big giant salmon filet for ten dollars it's a good price. They don't need to ask any questions man. I have already analyzed the reviews online it's a good deal you know I know the farm raise you know whatever it takes fatty for me. Yeah I don't think they need the only thing when it comes to customer service though is they want to know that people are going to take that return though. I'm going to get to that but guys come on when you see an Asian family and they're buying tequila and you see the big what four liter tequila for like 50 dollars. What do you think they oh man this this is a good deal man. Well they're like you know at Maquis this is like 1300 man. No questions asked I'm copping man. All right so number nine David why do Asians love Costco's? Well Costco's are near Asian cities. Look at this map here do you see where all the blue dots are do you know the city we all know the cities where a lot of Asians live Seattle okay Bay Area LA you got Houston Dallas you got New York ATL Dave Costco's are nearby all these cities that have a lot of Asians. Right Asians like to live in major metropolitan hubs or nearby. Yeah and number 10 finally another reason why Asians love Costco and hopefully this video was insightful in any way the return policy bro the return policy currently the return policies we guarantee your satisfaction on every product we sell with for refund the following must be returned within 90 days of purchase for full refund televisions projectors cameras cameras camcorders touchscreen tablets mp3 players cell phones dude and these are just the things that you can return within 90 days to change the return policy to be stricter right dude you used to be able to return anything to Costco you could return a TV that was seven years old yes back in the day now you I know that I think on furniture certain pieces of furniture you can return it after years they're not going to fight well somebody just went viral for returning a couch after two years or eight years or something David I have returned some things at Costco after I use them for a year and I was very thankful for that Costco membership well it's good too because you don't have to deal with the manufacturer because sometimes that's like 30 email chain so everybody let us know in the comments down below if you have any other reasons why Asians love Costco I think by now David can we say it's a fact that Asians love Costco well it's just disproportionately making up the largest slice of their customer base all right you know what it is I don't know if every Asian loves Costco but I don't know any Asians that hate Costco never met one have you met one no to be honest I've never I'm like and I think that Asians really like the quality too because hey guys no disc to Sam's Club but they carry you know worse brands and a lot of brands that do pop up in Sam's Club they usually do a takedown version of their item low key to maintain the margin but I don't think Costco does that like I don't think you when you sell to Costco wholesale it's not the takedown version it's a good point all right everybody let us know in the comments down below I mean it's clear that the Asian community loves Costco let us know if there's any other reasons hopefully this video was helpful and until next time we out peace