 How much content do you have to create before you start to make money? So that's essentially one of the questions that a reader, a viewer sent me. I'll read the question to you and then let me see if you can relate to this. So this person said, George, I share your philosophy on the creation of valuable free content. I've been blogging regularly and creating videos. I would do this regardless and I want to develop trust with my audience. But sales have been slow and in your experience, George, what is the tipping point when your free content begins to translate into income? I thought that was a good question because it sounds reasonable, right? Like, oh, if I just give, give, give, publish all this free content, it's like a blessing to so many people. Eventually they're going to just start to want to buy from me, you know, whatever I'm selling. And in a sense that's true, but the problem is it will take a long, long time to build a true fan audience if you don't follow what I'm about to say. So there are three, so, so here's the, here's what I've, what I've basically noticed in my own business and in the businesses of my clients. There are these three factors that you need to also bring in, not just creating a bunch of free content consistently, you should do that because, well, creating free content as you probably know from watching my videos, I always talk about this, is an amazing way for you to explore your thoughts. I call it public journaling. I think it is one of the, the most, the best ways really of personal development and professional development. So content at first is really for your own growth. I think it's really important to frame it as that. But secondly, content, of course, builds you a base of true fans over time. Now, how much content you create, how much you distribute it, all that stuff will determine how long it takes you to build a true fan audience. But still, even with a true fan audience, you need these three factors. Okay, the first factor is resonance. By resonance, I mean like this. If you are selling what people, your audience doesn't want to buy, do you think you'll have a hard time getting them to buy it? Of course. So this sounds so simple, but so many of us forget this. Sell what people want to buy. This sounds such an obvious idea, but it's not practiced often enough, especially for those of us who are idealists. Are you an idealist? You probably are in some way because you're watching my channel and we all tend to be visionaries, idealists, heart-based entrepreneurs. And if we're heart-based, if we're passion-led, then we tend to create products and services that are passion-led, that are based on our vision of a peak experience or something we learn that we're so excited about, right? Just because you're excited about something doesn't mean people will want to buy it. I hope you haven't had to learn that lesson the hard way. I know a lot of you have. So just because you're like, I'm so excited about this program. I'm so excited about this service. I had such a great experience. I had such a great learning from this master, from this own life experience of mine, from my studies over the years, whatever, however you created it. Oh, I offer it. Nobody wants to buy it. So resonance is such an important factor. Resonance, meaning I sell something that resonates with you. If I sell something that doesn't resonate with you, it almost doesn't matter if you're a true fan. Yes, if I have a big enough true fan audience, whatever I sell, I'll at least get a few people buying it. But that requires a lot and a lot of people, right? You probably, it's going to take you a long time to build that huge audience. But before you can build that huge audience, you have a small or modest sized audience. And if you bring in resonance, you will be able to make enough money. You will be able to make enough sales. If you sell something they want. So how do you sell something people want? You get to know what they're buying. Let me say that again. If you, if you want to sell what people want to buy, you find out what they are already buying. And you sell more of that. Now I'm not talking about selling toilet paper. People are buying toilet paper. So I should sell toilet paper. No, find out what they're buying that's related to what you want to sell. So if you are a coach, a lot of you watching this are coaches, counselors, mentors, healers of some kind. So find out from your audience, what kind of coaching are they buying? What kind of mentoring have they hired someone for? What kind of counseling? What kind of learning programs? What kind of transformational facilitated events? Find out what they're buying. Because what they are buying is a really, really good sign to what they'll buy from you. Because guess what? They're in your audience, which means that you have the privilege of their attention. By creating content often enough, it means that you develop a privilege of people's attention, just like I have the privilege of your attention. Your attention, I should not assume your attention. I'm grateful for your attention. And you are giving me the gift of your attention because I give you the gift of content that resonates with you. So the first thing is content that resonates. And then from the content that resonates, it gets me your attention, which then allows me to occasionally say, hey, now that I have your attention, can I share with you what I'm about to sell to you, what I'm selling to you? You don't have to buy it. But if it resonates with you, maybe you will. Maybe you'll tell a friend who they might resonate with. So resonance is discovering what people are buying and then finding out, okay, can I shape? What are they buying? And out of all the things they're buying, what can I shape my skills and my passions into something that is related to what they're buying? So I recognize that's something I spend money for. If you're selling something, they don't recognize that they should spend money for, that they should just talk with a friend for free. They shouldn't spend money on it. Then they're not going to buy it from you. Now, so that means you need to do the market research to find out among your audience. You don't have to talk to 1,000 people, but try to talk to 20 people or 50 people among your audience so you can start to see those patterns. So I hope that helps. That's resonance. That's the first factor. The second factor is sampling. Sampling. Now, if you are trying to sell a six-month coaching program or a one-year coaching program or whatever, something that's like a big price, a big ticket and a lot of commitment from people, no wonder you're having a hard time getting new people to say yes to you. People who haven't already bought from you to say yes to such a big package. So sampling means to offer something as a sample for them to taste it. Kind of like how have you ever gone to a grocery store and they're handing out little samples of food to try before you decide to buy? So for example, Costco, a lot of us have the experience of going to Costco or know what Costco is. It's where they sell 12 muffins in a box or whatever. Now, if you've never bought any Costco muffins and you're like, God, I got to buy 12, it's hard for you to make that decision to buy 12, but oftentimes they have people handing out, hey, here's a muffin sample. Well, it's just a little taste. Ooh, that tastes really good. Okay, then you might consider buying 12, but even so you might say, well, you know, so I'll give you another example, like let's say veggie burgers. They sell veggie burger from a particular brand. I don't know. I'm going to come up with a name. Let's say Amy's veggie burgers and Costco sells a pack of 12. I'm like, wow, Amy's veggie burgers. I don't know if I'm going to like that brand, right? So maybe even if they're handing out samples, I might go to like Whole Foods and buy a pack of four Amy's veggie burgers or two Amy's veggie burgers so that it's like, okay, I believe in Amy. I like the brand, but let me just try two or four first. I mean, buy that before I buy the pack of 12 from Costco. It'll save me money to buy the pack of 12, but I need to buy a little bit first. So what about you, your business? Are you giving people something smaller? First of all, are you giving them a free taste? What does that mean for your business? You can comment below, by the way, if you want to share, okay, what is your free taste in your business? And secondly, what is a pack of two instead of a pack of 12 that you sell? So if you're, instead of selling a 12 pack coaching session package, why don't you just really emphasize the two pack or the four pack or the three pack or whatever? You see what I mean? So like something that I'm like, okay, I like you. I like your content. I'm not sure I want to buy 12, but can I buy two? Can I buy three? Can I buy four? So that at least I can get a sense of, I don't make such a big investment, but if I like the service, of course, and I'll buy 12 to save money per session, right? So another way of sampling that I want to share with you that maybe even some of you can do with each other, okay, is to record. So again, I'm talking to those of you who are service providers. What if you record a sample session with a client, knowing, let that client know, hey, I want to record a sample session and share it with the world so that the world can see what it's like to do coaching with me or to do counseling with me or to do mentoring with me or healing with me or whatever it is that you do or to have a transformational facilitated session with me, whatever it is, can you record with one client or a group of clients so that the world can see what it's like to work with you? And if you want to be a guinea pig for somebody to record a sample session, go and comment below and say, I'm happy to be a volunteer client to help you record a sample session so you can share that publicly with the world. Comment below. And if you are looking for someone, you can comment below as well. I think that's a good exercise for all of you to get to know each other a little bit better and have a sample that you can be proud to share and you don't have to share it after you record it. You can watch it and see if it's something and you could share it with that person. Hey, would you be feel comfortable for me to share this publicly so people can see what it's like? So residents, we talked about number one, getting to know what people are buying and trying to frame your skills and your passions around what they understand to pay for. And then secondly, sampling, giving them something, a free taste, but also, and by the way, in some way your content is an ongoing free sample for people, especially if it's video content because then they could see what it's like to how you talk, how you, what your energy like. Right? So that's resonance, sampling. And then third one is visibility. A lot of you just create content and that's wonderful, but you don't share about your service often enough or with enough people. So it's like, if you have a resonance service, you know people are gonna buy it, the right people will buy it and you have a sample that you're really excited to share with people. Free sample, especially if it's a free sample that really gives them a good taste of what the service is, but you're not sharing it often enough so that there's a visibility problem. Now visibility can come, there are two problems with visibility. One is your content may be not getting to enough people. And then secondly, if your content is getting enough to a people, you have an audience that watches your content or reads your content, but you're not sharing with them enough. Here's the free sample that I encourage all of you who are interested in working with me to try it. So visibility can be done either my two favorite methods that I always recommend to my clients and that I do myself. Facebook and Instagram ads, Facebook slash Instagram ads, those are, you could say those are two different things, but anyway, Facebook slash Instagram ads, just $30 a month. Do you have $30 a month for advertising for your business? I hope the answer is yes, because $30 a month is a very reasonable expenditure to advertise for your business. Spend $30 a month advertising on Facebook and Instagram. And if you of course want to do it, the George Coway, you want to learn how I do it step by step, all my whole strategy to have an entire course to teach you how to do it so you can use your $30 a month very efficiently. So anyway, Facebook and Instagram ads. And then second way is collaborations. Collaborations are basically getting together with other business owners for them to share your free sample and you share their free sample with your people. And people, audiences always appreciate that you as a business owner, you are big hearted enough that you are not so scared of losing business. You're big hearted enough to share other providers. Like if you watch my YouTube or Facebook, I'm always sharing other service providers with you all. So you can see all the different services that you might want to check out. So collaborate with others to share. And that's a great way for visibility. Anyway, resonance, sampling, visibility, these three things, put them into your business starting today. And you will see that your offers, people will buy more of your services and products. I hope this is helpful. My name is George Cow, authentic business coach. I love talking about growing a business with heart, with higher values. And if you enjoyed this video, you'll probably like my other ones as well. So I look forward to your comments below. And in fact, I'm going to give you a moment to add a comment below while I take a look to see if there are any comments from my Facebook Live that I'm making right now. Let's take a look here. Okay. So thanks for those of you who are joining me. I really appreciate it. I see the comments from Tom and Lauren and my goodness, already in this Facebook Live, I think I see Lauren and Tom have already said, great, let's do a free sample, right? Or Tom's going to take Lauren up on her. That's amazing. So great to see it. So please do comment below if you want to offer a free sample. What is your free sample? And maybe if you want to record a sample session with somebody, you can offer that below as well or if you want to be a volunteer. Okay. All right. I'll see you in the next video. I wish you well. Have a good day.