 Whenever you're consuming a product, be it food or beer or cannabis, you want to make sure that it's not going to harm you. The foundation of the cannabis regulations is the strictness of the rules of one of those which being the testing requirements. We start with obviously the potency of the material, so THC, CBD are the ones of interest. Then we move into some of the sort of things that aren't supposed to be there. So we look at heavy metals. We are looking at what we call aflatoxins. Any solvents we use in our processing, you have to make sure they're gone. Y'all in NatHealth Canada has published a list of 96 pesticides that everybody must conform to. Knowing that you're consuming something that's been looked at for all these contaminants versus going in blindly and consuming something that may be more accessible or less costly essentially, it's a risk that many people probably wouldn't take if they knew what the implication was.