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Published on Jul 8, 2012
The new Carlsberg TV ad,'Crate Escape', is a humorous take on the film 'The Great Escape', it is set in a remote health spa where some guys who would far rather be somewhere else, have been forced to join their partners on a luxury spa break.
Our hero finds an ingenious way to not only hold his commitment to his girlfriend but add a much needed element to the spa experience: a fresh Carlsberg.
'Crate Escape' is developed by creative agency Fold7, and directed by Peter Lydon whose work includes hit Channel 4 TV shows Shameless and Teachers, and features music from the Elmer Bernstein score for 'The Great Escape'.
Find out how you can be in with a chance to win your own escape to Berlin or Barcelona with three of your greatest mates on www.facebook.com/CarlsbergIreland or on the Facebook app here: http://goo.gl/Upagj Terms and Conditions apply. Over 18's only.