 What is up everybody? Welcome back to part two. This is step two. This right here is freaking game changing This is so freaking important and most people miss it man Here's what you want to do, okay If you didn't watch yesterday's video that's step one like none of this stuff is gonna make sense And none of this stuff's gonna matter if you don't implement step one and that's yesterday's video That is installing your Facebook pixel. So there's a link in the description That's for step one watch that video. Okay What I'm gonna do to do to this one is I'm going to the same pages that we were working with the same pages That we installed the Facebook pixel on right? We got our pixel on all these pages now Pixel on this one. Thank you for registering page This one for the appointment confirmed Pixel is on this one. What we want to do now is we want to create Custom audiences around these three pages. Now. Why is that so important as you start to run Facebook ads and Instagram ads and you're running them and and let's even say a YouTube ad Same exact thing, but that'll be all tracked through Google and through YouTube But in this case with Facebook, you're running a Facebook or an Instagram ad, right? People are clicking on learn more. They are coming to this landing page There's gonna be X amount that do not opt-in. Okay, so there's gonna be X amount that do not hit that red button They saw your ad they came over here and for whatever reason they did not give up their information Okay, they didn't they did not click the red button However, they landed here, right? So for you to see my ad for you to click on learn more for you to come here and for whatever reason you didn't opt in there was still some kind of interest there was some type of engagement and What I want to do is I want to be able to categorize those Visitors put all into what Facebook calls a custom audience and be able to use that audience in the future when I run future ads Okay That's super important. That's the landing page now Let's say for example, they do come over here and they hit the red button Once they enter that once they click the red button and enter their name and email That becomes a lead then they land on this page I want to be able to set up a custom audience and Build an audience around everyone who lands here because anyone who lands here is an actual lead Now why is that so important to have a custom audience? Because as I go run Facebook ad number two, I can then Exclude these people from ever seeing it again from ever seen Facebook ad number two three four five Because I don't need to keep Senate showing them ads. They've already opted in Now if I'm running a different ad for a completely different product then I can include these people and Retarget everyone who landed here because that right there is super powerful and I can either retarget them Or I can exclude them from from from ever seen another ad So a custom audience you guys is gonna is gonna make sure is gonna allow you to make sure that you're not running ads to the same People who already bought your shit or whoever who or to those who who already opted in okay? It blows my mind on some of the best marketers Some of the best marketers some people that I follow that I consider mentors to me Where all opt in to their landing page all even buy their course and for the next four months I keep seeing their ad. I'm like holy crap. Shout out to Dan Henry But he's one of them. It's like damn, bro. I spent five grand on your course How do you not know to segment? That custom audience, how do you not know which he does know I learned all this shit from him It's like dang so someone so in today truth in his defense He's not even running his ads anymore. He has an ad Manager running those ads for him. So although his ads guy his Facebook ad guy is probably the best of the best it's these little things that they miss I bought his stuff and I Continue to see his freaking ads. I'm like dude, bro Like you should exclude that audience the people who bought your shit who landed on the thank you for purchase purchasing page That's a custom audience Those that audience needs to be excluded from any future ad because all you're doing is spending money on people who already bought your stuff And and when you're promoting the same exact offer That's when you're wasting money now. I can understand if you're promoting a different offer. Okay, cool Let's target the people who bought your last one. Maybe they'll be they'll be interested in buying this next one But if it's the same damn offer you need to exclude like you need to exclude those Customers or those leads that's why this has to be a custom audience. Okay, and then those people who actually Scheduled an appointment. I want to do the same with them I need to track the people who land here now now video number one step one yesterday's video Talks about the pixel and installing the pixel to be able to be able to do all this now that we have the pixel Now we can do all this so now we can exclude all those who actually already scheduled an appointment So for those of you that are maybe real estate agents or for those of you that are coaches or consultants or anything like that And you're going for appointments. You're driving people to a landing page They're scheduling an appointment with you and then they come to this page Appointment confirmed. I need to be able to create a custom audience so I can then exclude These people from ever seen future ads now if I have a completely different offer and now I want to Target everyone who actually scheduled an appointment. I could do that, too So that's why the custom audience man is so so important for Including them in future ads to retarget them or to exclude them from seeing future ads. Okay, so here's how we're going to do it Come into your Facebook page click on create click on ad and that's going to bring you over here to the ads Manager, okay, this is the setup this is where everything happens as I told you in yesterday's video Bookmark this page this word all happens but what we're going to do is we're going to click on these dots up in the top left and we're going to scroll down to audiences right there and We're going to create three three audiences. Okay, so Audience number one is going to be page visitors everyone who lands on the page but does not Land on the thank you page. Okay, that's one custom audience That is powerful because again, you're going to have a large percentage of people who land here that don't opt in and And you want to be able to use that data for future advertising. Okay, so let's come into audiences And all we're going to do is we're going to hit the blue button Create an audience and we're going to base it off of off a website now if I have a customer list if I have a huge list of people that opted into my email list or Purchase my products in the past. I can create a custom audience around all of these different activities People who engage in my Instagram profile people who engage in my Facebook post Marketplace listings lead form if you're running lead generation ads you can Create custom audiences of everyone who who engages with that lead form Maybe they clicked on your learn more button the Facebook lead form pops up But they don't fill it out. I can create a custom audience and retarget all those people Video is the most powerful man. If you you know, hear me on any of these strategy calls that I'm doing with with business owners Video video video video content is what you need to be running ads on man in my personal opinion I truly believe that none of you guys would be here on my YouTube channel if it wasn't for my video Right if I was putting out blog post none of you guys would be reading that shit You guys are here because you're seeing me on video and that is the most powerful form of marketing So when it comes to video on Facebook and running ads on your videos on Facebook You could start creating custom audiences of all those who actually watch it. That's powerful So if you put out a three-minute video, you could start you can create a custom audience and track everyone who watched half of it Everyone who watched 25% of it everyone who watched 75% of it everyone who watched the whole entire video You can create all these custom audiences and use that to retarget people in the future, right? If you sat there and watched half of my three-minute video, there was for sure some interest You may not have clicked learn more you may have not gone to my webpage and entered your name and email But you sat there for a minute and a half to watch a 30 a three-minute video There was some interest There's no way in hell anyone's gonna sit there for a minute and a half and watch your crap if they're not interested Even a one-minute video. There's no way in hell Someone's gonna sit there and watch it for 30 seconds and not have any type of interest like who does that I don't do that like I'll see something for five seconds and I'll keep scrolling, you know what I mean? So video custom audiences around video can be very very powerful. So in this case, we're gonna do website I got these three pages up here at the top. I'm gonna create custom audiences around these three pages Okay, so the first one is gonna be I'm gonna hit the drop down And it's gonna be people who visited specific pages and that's gonna be this first landing page. Okay this first First page so all I'm going to do that I'm gonna drag and copy the entire URL after the forward slash, okay I don't need the HTTPS semi colon forward slash forward slash. I need everything after it, okay? So and here's what I'm gonna do I'm gonna actually go to because sometimes as you pull up pages these characters add At the end for for whatever reason whatever wherever you're clicking that link from Sometimes there's there's added numbers. So I'm gonna just go back to my to the actual link Let me go back to the actual Raw link and let me grab it from there. So this is the page right here Let me just double check to make sure those characters are what they are. Okay, so QM Okay, so those are what they are and that's fine and you know what here's what I'm gonna do I'm actually gonna rename it. I'm gonna rename it and I'm gonna rename it asia I'm glad I did that right now. So let me copy this and I'm gonna open up this Actually know what actually here's what I'm gonna do instead. I'm gonna rename it and I can have my own URL like I can I can I can you know integrate my own domain my custom domain Which we already have one right here, but in this case We're gonna just use the default cartridge one and that's totally fine for this case. Okay, so that's what I'm gonna name I'm gonna name it Redox. It's specific to the actual product that Marlin is working on and I'm gonna I'm gonna Paste it in here reopen it and that is the new link. That's the new forward slash So here's what I'm gonna do. I'm gonna grab this I'm gonna copy that and I'm gonna simply paste it in right there Bam and I can I could track people who visited that page in the last 30 days I can go up to the to people in the last 180 days Which is super powerful and then here's what I'm gonna do. I'm gonna take it a step further. Okay, and When they opt in they come over here, they click the red button they opt in they come to this Thank you for registering page. Okay? This is the URL right now. I'm actually going to change that While I'm at it. Let me close this out Let me go to the thank you for registering. I'm gonna get code and I'm gonna edit That and I'm gonna put thank you. So that's gonna be that I'm gonna copy that And I'm gonna reopen this page repaste the new URL and That is the new URL. Okay, so here's what I'm gonna do. We're in the same custom audience, right? We're focused on People who land on the first page But I'm gonna be very specific This custom audience is gonna be people who land on the first page, but have not Landed on the thank you page. Okay, so people who visit specific pages I'm going to exclude anyone who lands on the thank you page because The thank you page is going to be its own custom audience. Okay, so when you come to the landing page You enter your name and email you go to the thank you page When you come to the landing page and you don't enter your name and email You're still on the landing page. So I don't want to put that in one category. I got a segment them I got to know who lands only on the landing page and not on the thank you page Who lands only on the thank you page that has to be very specific? Okay? So that's what I'm doing right here I'm gonna create an audience of people who visited the page and the page only okay So I'm excluding the thank you page and that's what I'm gonna do. I'm gonna name it down here I'm gonna put a CIA web site visitors only Okay, so that right there becomes a powerful audience because as I mentioned you're gonna run Facebook ads and a good percentage Let's just call it. Let's call it eighty percent eight out of ten people who land on that page Will not opt in the first time around so this right here is that specific audience those eight out of ten people There was an interest. There's no way in hell You would have just came on my page You would have not clicked on my ad you would have not clicked learn more if there was absolutely zero interest There was an interest there somehow some way for whatever reason you didn't fill out my form and that's fine I'm gonna track it and I'm gonna retarget you and I'm gonna continue to get back in front of you through that newsfeed By running future ads to this custom audience, okay? So I'm gonna go website visitors only and we're gonna create that audience and boom That becomes our first audience now what I'm gonna do is I'm gonna come in here and create another one custom audience Now this one is gonna be based on just The thank you page. So these are people who are actually Leads, okay, they landed on this page So people who visited specific page and I'll take this 30 up to 180 And it all depends on your retargeting if you're retargeting people who landed there within the last 30 days Then that's a good audience if you want to retarget people who land in the last 180 days then that that's this audience so you can create multiple audiences one can be 180 the other one could be 30, right? So depends on how how how frequently you're retargeting and how Urgent your offer is okay So I'm gonna take this I'm gonna paste it in right there And I don't need to exclude anyone in fact, you know what let's exclude people who land on The appointment page so again, we're making it very very specific These are people who landed on The thank you page. So they are a lead However, they never scheduled an appointment with us. So I want that list I want that audience to be very specific. So let me rename this one. This is um Appointment confirmed Let's go appointment confirmed perfect that becomes the new URL So what I'm going to do is I'm gonna take it a step further and I'm going to exclude this audience, okay, so This right here is leads. These are people who landed on the thank you page They filled out the form, right, but I'm going to exclude anyone Who filled out Who who who who landed on this page because because those who lend on this page actually scheduled an appointment, okay? So let's go. Let's go a SIA leads Who have not scheduled? Appointment very specific you guys very very specific create audience hit done Bam, that's there right there. So again, I can use these audiences to retarget So therefore I'm including them in my in my ad setup or I can use them to Exclude them from seeing any future ads. That's why this is so important. Okay, so let's do the last one Which are those people who landed here and we're gonna call those people scheduled appointments, okay, so custom audience again, we're gonna go website and I'm gonna I'm gonna go people who visited and I'll take this up to 180 and Grab this link up here copy that paste it there and I don't need to exclude any other any other page. So I'm gonna I'm gonna put a SIA and A SIA is just the name of his company They market like health and wellness products amazing amazing products a SIA I Scheduled appointments Very very specific so we create audience Hit done and there it is there you guys. So Again, if I'm running ads to get people to schedule an appointment I'm going to exclude This audience because those are folks who already did right they don't need to keep seeing my appointment ad, right? So here's what I'm gonna do now as I come over here To the ad setup, okay? I'm gonna come over here. I'm gonna click on the green button. Let's go back to the to the ads manager Okay, so let's click on this ads manager hit those dots click ads manager and as I mentioned in the previous video yesterday's video You want to bookmark this page right here your bookmark in the ad setup? Page and then you're bookmarking this dashboard right here, okay, and always make sure you're in the correct ad account Hit this drop-down always make sure you're in the correct ad account, okay? Because sometimes by default as you're navigating to the system Facebook will push you around into different accounts So now as I come in here and I create a new ad, okay? Here's the power so what I'd be would I be what what I would be doing and if you're in real estate or any of those related categories always make sure you check this box Choose the correct Category and and go from there, but if you're not in any of those uncheck it you don't need it, okay? So in this case what we're doing is we're gonna go for conversions. We're looking to capture leads, right? We're looking to get people to opt in or we're looking to to get people to schedule an appointment Or we're looking to get people to buy our product, right? So it would be conversions And let me just walk you through the first or the second step right here first step is choosing the objective conversions Second step is this ad set, but here's where the custom audiences play a part, okay? and Then and then and then don't miss tomorrow's video don't miss step three, okay? That's gonna be custom conversions. You see it read right here. That's what I'm going over in step three Okay, that's that's the next video. So depending on when you're watching this You'll either see that link in the description or you'll see that that video pop up at the end right here so make sure you watch all The damn video step one to this is step two but step three is gonna be custom conversions We're not there just yet. That's that's the next video But right here as I come into the ad set, right? I'm scrolling down I'm scrolling down and I'm gonna go down to audiences right here This is where I can now see my custom audiences now when I click on this box It's gonna have a drop down these are my custom audiences now It shows all and and that's fine because that's those the only ones I have but if I hover over here Custom audiences those are the same ones. So now if I'm on ad number two because right now, there's no data Right, there's a brand new account. We haven't read any ads brand new pixel brand new pages everything But as we start to run ads and we start to get the pixel some data Then we'll start capturing leads obviously we'll start getting appointments We'll start getting people to the landing page. That's when I can start including these So let's say for example, we're on ad number three three at this point What I would do is I would retarget all of the website visitors and then I would exclude Click the box I would exclude anyone who's scheduled an appointment and I would also exclude Leads Bam right there and then I can come down and I can also you know my targeting my age the gender the detail targeting I can I can do all that as well, you know choose the locations all that stuff I can I can come in here and and and target my audience or target my local area Whatever may be all that remains the same, but the power is in these custom audiences now Once you have these custom audiences really cranking once you have the pixel the data just firing right you have your You've captured a ton of leads. I think I think I think the magic number is a hundred once you capture 100 leads or one once you get 100 scheduled appointments That's when you can turn around and create lookalike audiences around these custom audiences, okay? That'll be a whole nother video, but you guys again these videos this three-part series is for the beginner You don't need lookalike audiences right right now Let's get these custom audiences some data Let's start capturing some leads and then you can turn around and create a lookalike audience around the custom audience Okay, but this right here is beginner friendly This right here is how you'll start crushing it out the gates and not spending an arm and a leg Targeting the wrong people or targeting the people who've already opted into your stuff. You don't want to do that Okay, so this is how you do it. This is custom audiences. That's the importance right there you guys and that's a perfect setup I'm going to retarget everyone who visits my website and again, I'm speaking of ad number three four five That's where this is going to play a part, but I'm going to retarget Website visitors who have not landed on the thank you page or scheduled an appointment yet And then I'm going to exclude all those who have okay So that right there you guys is custom audiences watch the next video watch yesterday's video Watch all three steps because again, this is for those who are looking to capture leads Schedule appointments or make sells online. These are the most important three steps. Alright guys. I'll see you on the next video over now