 Are you tired of watching boring old press releases? Then you've come to the right place, the right channel, the number one channel for CEO interviews and company overviews. Welcome to Rich TV Live, subscribe to our channel and make sure to hit the like button. On our videos to help with the YouTube algorithm for more information and in-depth discussions and analysis join our trading club at richpigsdaily.com and don't forget to subscribe and hit the bell for notifications to get alerted when our next CEO interview is released so you can discover the next 10-bagger. Hi, how's everybody doing today? I'm your host, Rich. Here we have Rich TV Live with our very special guest, Hamutal Yitzak, the CEO of Else Nutrition. How are you doing today, Hamutal? Hi, I'm doing very well, I'm very happy to be back and thank you for having me. Always a pleasure. I'm a big fan of Else Nutrition. Not only have you done extremely well as a stock, but the company is doing great work, especially for toddlers and infants and children. Now, for a little recap, Else Nutrition is a food and nutrition company that has developed clean and plant-based products for infants, children and adults. Since we last spoke, what's new with Else Nutrition? So, yeah, it's quite difficult to recap everything in two sentences because being a lot, it's been a while, I think we've last spoke in November, so it was just a couple months after our launch of the toddler nutrition. So since then, we've seen very fast growth on our e-com and platforms as well as started selling on the retail space and there we see very nice growth, but it's just the beginning. We started on February and we've expanded our team in Israel as well in North America quite dramatically. We have a very, very strong team in so many spaces and we're building a new team in North America for expansion and marketing with HCPs and all kinds of stuff is happening. We're trying to locate a new capacity for production in Europe as well in the States. So many things are happening concurrently, working very hard on the clinical side. So I suggest we dive into the details and speak and get into its question so I can really provide more information. Great. Hamid Tall, Else just announced some impressive first quarter results at the end of May. Can you tell us about the company's progress in Q1? Sure. So the revenue growth that we reported in Q1 are based on the fast growth on our online sales as well as the first large orders that we got from distributors that serve the retail space. So we've seen, for example, we've seen over 1.1 million Canadian dollars, which represents about 90% growth over the revenues of the fourth quarter in 2020. And we've seen an increase of about 300% versus the revenues of our first quarter in 2020. And it was the first quarter to recognize the formula revenues from the retail market. And with the formula revenues specifically, we've seen 150% growth and quarter over a quarter of about 900,000 Canadian versus 350% in the fourth quarter of 2020. We've also seen an increase in the number of orders of 66% from Amazon. And then average basket increase of 15% quarter over quarter. So these are the major numbers from Q1. I love that. Everything is growing. Everything. Every number is growing. All your numbers are growing. So that's really, really good news for investors and for the company. Now the company has also grown its online sales. You touched on a little bit there. Can you tell us a little bit more about your online sales? Sure. So it started its U.S. online sales in August 2020, as you remember. It was first introduced on our e-store. And later in September, it was introduced on Amazon.com. And I think two months after that, on November, we were already ranked best seller on Amazon as infant and toddler nutrition new releases, which is quite exciting. And so the initial online sales on these two channels, our e-store and Amazon, demonstrate a very, very good trajectory of growth. We're growing over 20% month over month. And we're also expected to accelerate this because we are introducing more products into the virtual shelf and into the shelf in general. Just seen our previous launch a few days ago of the Kids Institution Drink, and there will be many more. And just one more figure, the Amazon sales are actually doubling every three months. This is also quite exciting. Super exciting growth. I love to see growth. We love to see revenue. That is always the biggest catalyst for any company. With the plant-based industry growing so rapidly. Can you tell us where you see ELS nutrition one year from now? I think in a year's time, there will be so many different things with a case of ELS. I mean, we definitely will see many new retailers listings and launches. We are currently in discussions with dozens of retailers that represent around 5000 additional doors. Currently, we're listed on 900 doors since February, and we're selling already in 600 of them. But I think that towards the next, I mean, in a year's time, we'll be seeing thousands of doors for ELS. We'll also be looking at Canada, I mean, looking in terms of bringing a product that's compliant to the Canadian regulation, and currently we're just shipping to Canada, not compliant to the regulation so we can't sell in Canada, and there'll be many new product launches in terms of new product lines. Some of them will be catering babies from six months already. That means a very long-term life value of each client because loyalty is the name of the game here, and there will be penetration to new geographies, which we're working on. One of them is Europe as well, and we're working on China. That will be, I think, in the second part of the next year. I think there will be results coming from the clinical study, so we will be able to have claims on certain products, which are clinical claims, and all sorts of things. Yeah. That sounds great. It sounds like you guys are on the right track, and obviously the plant-based industry has grown so much. When we started talking a couple of years ago, almost two years ago to the day now, I remember it was like the beginning of the plant-based industry. Now there's so many other companies getting into the plant-based industry, and you guys are almost veterans now of the plant-based industry. So it's exciting to see the evolution. Now at the beginning of spring this year, ELSE Nutrition Sign deals with two massive U.S. distributors. Can you tell us more about ELSE Nutrition's growing presence in the United States and what these milestones mean for the company, and are there any other strategic partnerships you'd like to highlight? Sure. So first of all, we did onboard and already are shipping products through those two major distributors, the largest in North America, UNFI and KG. Great. And together, both of them are covering almost the entire retail market in the U.S., which is about 60-thousand doors, which are potential doors for ELSE expansion. That's incredible. And they already opened 14 of their distribution centers for ELSE, which is quite amazing, considering the very short time that we are operating together. So I think that means a lot for ELSE in terms of trust, in terms of the fact that these two major distributors actually, it means credibility. It means trust in the product, trust in the company, trust in our capabilities to support the supply chain, to grow. And they've also onboarded us to, I mean, KG, onboarded us to their Elevate program, which means supporting a growth, a high-growth brand in everything it has to do with their platform and systems. We're selected amongst thousands of brands into a very, very unique and exclusive program with them. So that means a lot to us. And so the retail sales started very early February and sprouts farmers market, which is the competitor of Whole Foods with 350 doors. And then we extended into several additional natural food and grocery retailers and independent stores. So as I said, we have big wine, railies, and natural grocers. It was 160 doors. And AFS, which represents 300 potential doors. And many, many more. So currently we're listed on 900, as I said, and already selling to 600. And that is ongoing on an ungrown trajectory for growth all the time. Wow. And are there any other strategic partnerships that you'd like to highlight at this point that you maybe are working on or you guys are planning to put together? So there are. We are currently negotiating at least two strategic partnerships, very major ones, but we're negotiating. So I really cannot disclose that at this moment, but stay tuned. And one more thing that I maybe forgot to mention that we are also international. I mean, we have been listed and already started selling on iHerb, which is a major international platform, online platform that serves actually consumers from 180 countries. Wow. So potentially we're available all over the world for every month that wants to purchase the brand. It's just a matter of awareness and marketing. And we intend to be very active on that platform as well. Very good. Wow. You guys have really grown and it's exciting to watch the evolution. You really recently announced, and this was the news that we were looking at today. We were talking about and we're breaking on Rich TV Live today. You recently announced the launch of a second product, a nutrition shake for kids. Age three and up. What has been the market response so far? And do you have any other products coming down the pipeline this year? Sure. So, I mean, to be honest, the kids nutrition drink was just announced today officially in a PR, but so it was soft launched a few days ago. And it's a very short time to tell what's the market response. But for as far as we see now that the velocity was quite impressive. And we see from reviews, from the few reviews that we have seen from consumers that they are quite happy with our taste and solubility. Even I mean, despite the fact that our sugar levels are very low compared to our leading competitors and that's something we're very proud of. I mean, having a great taste with a very low level of sugar. So we see great responses for now. But let's let's be patient and look for more valid and solid responses and from the market. Do you have any other products coming down the pipeline this year that you guys are working on? So for sure. So as I as I already mentioned, there are several product lines that are coming into the market this year already already. Some of them are already produced, but are in different stages of packaging or ready to go to live to the market. And I'm talking about a series for six months, babies, whether it is a complementary nutrition product with high proteins. And I'm talking about liquid product that will be by the end of the year or the beginning of the next one. And and we're talking about different products for different territories. Because, as you said, as I said, regulation is different in every country. So you have to adapt and you have to create a different, a slightly different product for each each country. But mainly these are the major product lines that will be available very soon on top of the kids nutrition that has just been launched. And there will be many skews additionally with different flavors and all different kinds of additives and, you know, immune boosting and all these kinds of additives that we add on a natural basis to those products. So there'll be multiple skews for us. Wow. It's been a wild year so far already into June or six months into the year. We're halfway through the year almost. What can we look forward to for else nutrition? I know you guys have been super busy. Can we look forward to anything in the next coming months for the rest of this year? Yeah, so I think I think whatever I've already described here is a lot to wait for. I mean, we're looking at new territories, new product lines, I mean, expansion, expansion, expansion, all in so many facets and aspects. And we're looking at new claims, as I said, clinical claims, which will also accelerate growth and attractiveness of our products with new customers and new audiences all over the world. And what I can tell you about something new that's really, really happening and I'm not sure I've mentioned that is that parents are actually speaking about amazing things that our product is doing to their babies. And they've actually tried everything that's in the market, I mean, cow's milk or soy, which is whatever it is in the market. There's nothing else and nothing helps in cases of allergenicity or intolerance or all kinds of irritations. And they're speaking about healing effects of our product for their babies. And they're so thankful. So we see great future for that company just because of that. And that's the most important thing that I have to say for our investors and for our customers that actually creates the basis for success for a brand. Because you see that the product really provides and really, really creates, makes a difference, makes a difference and changes lives for so many families. I agree 100 percent as a father myself. I wish this product was around when my children were babies. My kids are teenagers now. So not as much of a focus with this product for teenagers as it is for toddlers. But your products are also for adults as well, right? So your products are pretty much covering everybody now from infants and babies all the way to adults. Yeah, yeah, we haven't launched adult products, but we are working on that to get there. And when when company decides that it's the right time to currently we're trying to focus on on the young, young child nutrition. But definitely we are working to create additional, you know, lines for adults. That's great. That would make the same difference for them. I'm sure that I think that's a great idea. Now, there's going to be investors all over the world that are going to see this interview that are going to ask questions. What's the best way for them to get in contact with you? Well, I think I'm very responsive on email. So it'd be the best way to get me and so yeah. And and else care are info emails. We have a great team very responsive as well. So you can also get in touch with them and they'll forward it to me. Thank you so much for your time today. The CEO of Else Nutrition, Hamutel Yitzak. Keep up all the great work. Every time I speak with you, there's more big news. There's new markets, there's new products, revenue is really grown. Congratulations to getting over that seven figure mark. And I know that the numbers will only continue to grow. Thank you for your time today, Hamutel. Thank you so much, Great. And looking forward for the next one soon. Thank you so much for your time today, Hamutel. Now, for those of you guys that are watching, remember, Rich TV Live is strictly for information and education purposes. Please do your due diligence, due to research before you invest in any companies that we talk about. And in saying that, if you like the video, smash the like button, comment down below, share the video everywhere and subscribe. Else Nutrition has been one of our biggest winners. About two years ago, we started talking with Hamutel when it was at 30 cents. Today, the stock is trading well over two dollars in Canada. It's also trading the United States. So it's been a huge success. It's been as high as five dollars. So it's been a very big success for our community. So I still believe that this is a company that has a lot of growth potential. And I still believe is undervalued, under-appreciated, under-exposed and has an incredible future. So if you guys agree with me or you like to comment on the video, please do so. Otherwise, thank you guys for watching. Hamutel, keep up all the great work. Look forward to seeing you again soon.