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Published on Oct 10, 2013
Creating patient-physician synergy with social media
A panel discussion about how as clinicians our practice and interaction with both our patients and patient communities has been impacted by our involvement in social media, specifically the Breast Cancer / Social Media (#BCSM) tweetchats. #BCSM is the premier breast cancer support community on Twitter. #BCSM was started by Jody Schoger and Alicia Staley in July 2011 and Drs. Becker-Schutte and Attai have been active participants since the beginning; Dr. Attai is also a co-moderator of the chat.
We believe that the #BCSM community may serve as a model for other health communities. One issue that sets it apart is that it is more than a "support group." The #BCSM tweetchat has always included key stakeholders in anyone's breast cancer journey, including medical and radiation oncologists, nurses, surgeons, mental health professionals, as well as patients, advocates, caregivers, researchers, and more. Another issue that sets the #BCSM tweetchat apart from other chats is that the moderators are very proactive about scheduling guest experts that can help community members learn more about many aspects of life with breast cancer. Always at the forefront is the goal of providing education and support in a welcoming and non-threatening environment.
While more and more physicians are interacting with their patients on Twitter and in other forums, this is not routinely integrated into psychology or surgery practices. Drs. Becker-Schutte and Attai will discuss why they initially opened Twitter accounts, how they got involved in a growing patient community, and how their on-line presence and interactions have impacted their clinical practice. Their experiences may provide education and inspiration for other health professionals. Their discussion will include specific examples of how their involvement with #BCSM has changed their approach to patient care as well as how they are now integrating twitter and other forms of social media into their practices.
We hope that during the question & answer portion of the presentation, audience participants are able to gain insight into how they might replicate the success of #BCSM in other health communities. We also hope that we encourage and inspire multiple health stakeholders, not just patients, to reflect on how social media might enhance their professional mission.
Liza Bernstein, Stanford Medicine X ePatient Advisory Board Deanna Attai, M.D., F.A.C.S.; President, Center For Breast Care, Inc. and #BCSM Co-Moderator Ann Becker-Schutte, Psychologist