 matriculating your idea from ideation to market. And it encompasses a few of the steps that I mentioned during this podcast. One is having a plan. How do you plan to develop this? When do you plan to roll out your products for someone to use? Are you going to use the, if it's an IT solution or software, are you going to use the MVP model, the conventional MVP model? Do you want to use one more current models that is now trumping the MVP model where you roll something out a little bit faster? If it's a hardware or a technology that is not software-based, how do you plan to prototype it? When do you plan to prototype it? Are you protecting this along the way? When do you see cash flow coming into your organization? And where will it come from? It's going to come from personal investments. Do you have investors lined up? Do you already have customers? Because some people already have customers when they come to us. Is SBIR a tactic you should use? SBIR isn't for everybody, and it may not be a good use of your time to bend your resources developing a proposal and submitting it. That's why earlier when you mentioned an ideal client, communication is very important. Right. Very, very important. Being coachable or open to pivots and constructive criticism is extremely important because conserving resources really requires hard conversations. Hey, GovCon family, visit GovConEDU.com for course information. Find out how you can get enrolled right now for one price annual subscription for all of our dozen plus courses and offerings. Visit the website GovConEDU.com.