 Look the current body acceptance movement is harming people's health. All right. Oh, I like when you let's bring fire Let's talk about the current body acceptance movement. So the current body acceptance movement by the way I understand why it exists It is a extreme reaction to the body. I guess shaming that the fitness Media industry the popular fitness diet and health industry did for so long So what they do what they're doing is they're trying to fight That which is saying if you're not late lean if you're not Super ripped if you don't look super sexy. You're worthless. You're dumb whatever and they're trying to fight it with Hey, if you're really overweight, that's healthy if you're really overweight accept it. It's great. It's wonderful It's healthy. It's it's not bad, which I think is just an equally ridiculous just opposite end of the spectrum message Now this was inspired from yet another is it a magazine that put on the cover? Yeah, I think we were all tagged to get on this right it was it's self magazines a self magazine made this this pivot I think about a year and a half two years ago and they're doubling and tripling down on Woke fitness here right and trying to and they're and what they're highlighting is cells right like this is a This is a reaction fair to right totally fair for us to react to the decades of Poor messaging coming from the fitness base focusing completely on how we look and it's out news is out All these people that have six pack abs and look amazing on some of these other magazines are not that healthy Yeah, they look good, but they're not technically a lot of dysfunction there, too Yeah, tons of dysfunction many of them are taking steroids like you name it I mean a lot of them are maybe good people they got all kinds of insecurities. Okay news is out We know that we've been saying that forever. So here is the the overcorrection to that is okay Well, if that's true, then let's stream over correction like when are we gonna get anywhere close to the middle again? By the way hating yourself Or hating your body can look like both right can look like either Lots of people in our space and I know I've worked in fitness forever So and I've said this before people who work in our space a higher percentage of them Or have eating disorders and dysfunctional relationships with their bodies in the average population But you can hate your body and become so obsessed with that that you don't have good relationships You do things that harm your body you over exercise you over diet Just to look a particular way never satisfied always hating yourself on the other end of the spectrum You could also disregard your health use food as a drug as a way to medicate yourself as a way to bury your feelings Not paying attention to the the poor health effects that those things cause you become very obese as a result It's it's really the same thing just different. It's really is just the other end it is and we have to be There's there's nothing wrong with honesty. So there's nothing wrong with saying being obese regardless of any other factor This is a fact being obese has negative health impacts on on you. It's got negative health effects and lead what leads to obesity are dysfunctional behaviors or behaviors that aren't Healthy or good for you and oftentimes look the most abused drug in America. I'll make this argument all day long Food food by far if it were a drug would be categorized at the top in terms of damage ignoring the reality of what you know Obesity morbid morbidly obese Individuals face is just not a service that is providing anybody any kind of value. We have to get beyond Feelings and and we have to get beyond all this stuff and get back to like really just trying to focus on helping People get back to a healthy body again. So I'm always torn on Responding to these things like we all got tagged on this I get tagged on post or Magazine articles like this all the time and a lot of times I don't even comment or respond It's not because I don't have an opinion on it or I don't think it's ridiculous or get me fired up or whatever But the truth is I don't think self magazine is stupid I think they probably recognize exactly what we're saying But they don't give a fuck because they're in the business of people talking eyeballs about that's a big market If you if you consider almost 40% of America, but it's it's it's placating. It's not fucking It's not them seriously getting behind and supporting It's that it will it will sell more magazines to a demographic that maybe was not buying self magazines before and it Will get the other side so maybe the group that was originally reading and then doesn't like the message talking about it And it'll get fitness people like us fired up and sharing it. Otherwise. I was I haven't fucking talked about self magazine ever Before I didn't know the last two times they've done these type of you know cover of a magazine and and headlines So I sometimes I avoid talking about it or getting involved in it because I don't want to give I don't want to feel the feel the fire anymore. It's like that's really what they're looking for It's the same thing why you know CNN loves Donald Trump and why friggin Fox loves radical Screaming, you know fucking woke kids like it's just they they they as much as they talk bad about it They love it because it gives him attention, right? So sometimes I think that that's what this play is really about It's you know It's this massive virtue signaling thing that really doesn't matter that much because at the end of the day That sells more magazines or and it gets more millions of people talking about them they win well There's no weight to it. It's not helping anybody. It's just again. Yeah, it's just serving a you know certain person like That's just noise just noise. Yeah, so it's either argue about or Justify, you know like somebody's feelings obesity is the result of a dysfunctional relationship with yourself And with food, okay? That's the result of it So it's it would be no different than a magazine Showing an alcoholic and saying this is healthy. This is me loving myself, right? It's not it's not so you can be honest That doesn't mean you should hate yourself It also doesn't mean you shouldn't be empathetic, but you should be honest now I I agree with you Adam, but there's another side to it is 40% of Americans are obese a Pretty big chunk of that 40% have tried diets are sick and tired of the diet industry the fitness industry Which now has been around at large for at least three or four decades And so you're if you're the person put in this magazine out like here is a segment of the market That will buy this they'll love this message. They'll love the that we're telling them. Don't change anything. It's totally fine It's all good. This is you caring about yourself And I'm gonna be honest if I'm the person that hated my body for 15 years And I was told to do crazy diets and you know to to overtrain myself and it resonates with you I'm gonna be like, oh my gosh. Thank God. Of course somebody said something like this, right? And oh my gosh, look someone's on the cover that looks like me and so I get it But that's also why it's hard for me to and I did though I still I took the bait and I still commented on that stupid post But I hesitate to do it because I also know that that exact person is following that page and feels that way and me being The fitness guy That but I'll turn them off Because then I then I get automatically pushed into the fat shaming category because I can't because I can't objectively look at and say No, that's not health. Yeah, this person is not any more healthy than the person you're talking about who has any other addiction It just happens to be food and you're trying to justify it that way and you're getting away with justifying that way because Unfortunately my people my fitness my fitness, you know group of people have fucked this industry for so long and have Forced you in this position and so this is the this is the Repetitions of that. I'm glad you said that because if you do work in the fitness and health space And this is largely talking to coaches and trainers because I believe that a majority of them coaches and trainers Have a deep passion for helping people if this is you and you really are in fitness to help people, right? So it's not this Narcissistic reason or whatever you actually want to help people when you comment on stuff like this and when you talk about this Be careful Don't just rally the other fitness people that want to hear you say how bad it is But rather Understand that you're communicating to people that need to hear this message in an empathetic Understanding way and in a way that's gonna help them because otherwise what you'll do is you'll radicalize them even further But I think we should always speak out. We just got to be smart about it Why do we got to always speak out because this Type of mentality is a cancer the mentality that says take no responsibility and it's everyone else's fault and It's all great. This mentality spreads like wildfire It is alluring to people ultimately damaging but initially alluring and it spreads like crazy and then to counter it is Difficult because the second you counter it you're labeled a fat shamer. Oh, you just are shaming fat people It's like oh, and it's hard that like how do I count that? No, I'm not what's and then you're on the defense, right? so we have to speak out on this because just like we speak out on the other bad messaging and I feel so bad because the a majority of people struggle with this so, you know, it's a again It's a majority of us struggle with this. Oh my gosh They're getting bombarded from all angles with terrible messaging like when we started the podcast Remember when we first met we were at your house Adam and I think I said Something like 95% or more of the information That's being sold or given to people in regards to weight loss or health and fitness is terrible I remember you guys agreeing and that's true It's like most most of it so it's like it's it's what inspired the content that we produce right? Yeah, we knew that there which is what it's like how I answer to when people ask like How have you guys done? 1700 episodes and aren't you already afraid to run out of content? No, as long as the fitness place keeps fucking pushing out garbage Something to counter they give us so much God it's just so frustrating though I swear to God if I could just take like the last two three years worth of content any of these publications is put out Just put it in a dumpster and set on fire That would be the move that would be a big fire. Yeah, there's a lot of garbage out there but it's very sad it's very sad because if I were in that person's shoes and I didn't know any better. I would fall for it I would I would be as terrible as I have is I would have felt having failed at my attack That's why I feel like it should anger you though. You should anger you as a fitness professional even if it is like You know, it's just contrary to good information It's not good information to to provide people and you do have to approach it with you know soft gloves because you know Who's again paying attention you're trying to try to help people and it's it's Doesn't make me angry. It's manipulating people the same way That when the fitness industry says things like you're no good cuz you're fat you're unattractive you have no value, you know, they pray on your insecurities. It's just as manipulative. It's no different It's just a different angle. Yeah, but it's extremely it gets me fired up and passionate, but I don't get angry over it I mean the truth is It provides opportunity for us to be completely honest, right? So if if all the information out there was good or aligned with what we talked about we wouldn't have much of a job We live in a free country, right? At least right now we do Uh, and so it's not like this is a government mandated way of thinking And so everybody has then that would make me a lot more angry And it I have the opportunity to have a a smarter louder better voice And so that's why I don't get too upset about it. Yes, I can get passionate and fired up Over topics like this because I I see so many sheep and people being fooled by it But I don't get that mad. I mean, it's uh, we have the ability to be able to counter that message in with what we do today So, yeah, it's the long game. Yeah, it is what the short reactions never really do much, right? It's it's about being consistent and the angry reactions. You're right, adam The angry like, you know, it's your responsibility. Go do it. You're lazy. You are not helping anybody You gotta do this right here. I feel like you're just as guilty right there on that side You know, it's maybe not the best transition, but it does remind me of the the post that gary v just did about money Um, he was asked recently about um, his definition of success And he kind of went on this little rant about how fucked up we have it as as a nation right now Like this idea of what how we measure and And and say successes and he went in to talk about like Statistically what the one percenters are as far as revenue so that and he says, you know, the crazy part is You know, I've got I've got plenty of friends at all spectrum friends that are making 30 60 thousand dollars a year and 100 grand a year To friends that are making millions and millions of dollars and he goes I know more unhappy depressed fucking, you know, multi-millionaires than I do people that make 60 grand to and he goes I know people that are unbelievably happy in life making 90 grand 80 90 grand a year and so with that So this this idea of like what we've painted the picture of success and what it's supposed to look like is so so flawed It's also with beauty Arthur Brooks told me this he said if you were on a scale of one to ten of five in terms of beauty And you devoted all your time and resources to get yourself from a five to a nine So you're going from the middle to like you're one of the most beautiful people He says that your happiness would increase by something like, uh, like less than five percent Somebody's like three percent increase. No, it aligns the same with money It does and uh in studies will show that if your basic needs are net needs are met And you're not struggling past a certain point. It doesn't provide any additional value or happiness and we it's funny. We place all of our eggs in the baskets of money You know beauty material items stuff like that when those are they're not very valuable in terms of happiness It really aren't I would make the same case for chasing like aesthetics to that's the transition I was looking for in that bringing that up and what you're saying is just that You know, we had this idea of having this crazy ripped, you know cover of a magazine You know 20 years ago is like just the ultimate But how many people do you know that have you know? Sacrifice so much to get their body to look that whether it be taking drugs or being like in a You know not going out or doing anything for a year or two years Which is would be a lot of these competitors and stuff like that to look this way and they're unhappy and miserable So that's I under I I do get the movement on the like by the way Sometimes people are rich and sometimes people are ripped because they're unhappy in other words. That's right They're trying to fix their unhappy. They're medicating with it. Yes. They're they're medicating with fitness I mean that's exactly what I saw when I got into competing that blew my mind was I really Did not expect that I really thought that When I got behind stage and I got a chance to meet all these You know the 1% in the you know, it's like thinking that you're in the back room with all the millionaires Right like I can't wait to pick their brains and hear what they have to say for advice and then realizing. Oh my god They're all miserable. They all have terrible advice or like, you know, I'm saying like that's what it felt like when I got back there With all these competitors that had these incredible physiques I just thought oh my god Most of these kids back here are just they have incredible discipline and sacrifice And they've been able to do it for years on years But they're miserable inside and their way of going about it is awful And if that is what success looks like I want nothing to do with it. Here's what the with the irony is If you if you do become wealthy The the process is what can make you happy not the money, right? So it's very different winning money Versus learning how to build wealth through following a passion or doing something that you feel Is meaningful in that case the process is what makes you six makes you happy same thing with fitness It's not the goal. It's not that you're looking a particular way that makes you happy But rather the pursuit as long as it's healthy, right? If it's a healthy pursuit It's the pursuit that provides a lot of the happiness that you may get Hey, if you enjoyed that clip you can find the full episode here or you can find other clips over here And be sure to subscribe