 internet of things, smart, hearable devices, intelligent voice assistant, Bixby to now designing applications for enterprises. Yeah, they are not that boring. They are quite fulfilling. To begin with, I want to show you something which I stumbled across recently. Well, right now what you saw is the classical example of the over usage of smartphones. And we all have been through it. We know our families, friends, actually going through it. Like, wife is talking to the husband and he's always busy in the phone. Or you go out in the restaurant and you're, you know, having a nice catch up with your friends. But friends are busy catching up on Facebook. So you're like, Hey, I'm here. But then they're looking at the digital imagery of yourself. So I was in the same space. And three years back, I was diagnosed with clinical anxiety. So basically, this is something which means that I cannot keep calm. That means I have a perpetual fear of everyday things. And it's quite intensified at times. I get panic attacks when I'm flying. I used to love flying and I get panic attacks and I'm shivering in the air hostess comes and gives me a lemon. I said, Hey, I need some chocolate. So yeah, so things like these happen. And then I kind of spoke to the doctors. I was going through therapies. I spoke to the doctor and asked him what exactly was the reason behind it. And he said that the reason could be anything. And he said it could be perhaps a lifestyle issue as well. So that word kind of triggered in my head like lifestyle. What is it that I'm doing wrong in my life? Why aren't my peers having the same thing? Then I kind of trace back to whatever I'm doing in my life. I was something similar, which you saw in the video, that I was always on my phone, you know, checking out my phone before the food arrives, I'll click pictures and do Insta and stuff like that. The underlying principle of all the therapies of even the alternative therapies like yoga or Pranayama, the idea is to stay in the moment, stay present. And this is what the technology is avoiding us to do. We are not actually in the moment. We are not living the lies the way we are supposed to live. And hence this kind of question kept on, you know, coming back to me. So I was working at Samsung. I was like, Hey, I am the designer. I am designing these products. And I wouldn't have known unless and until I figured I faced this issue myself. That means I am creating further more problems for somebody. And then I asked this question to myself, am I responsible for this? And then we conduct some studies and then we say, Oh, our product is cool enough. And the onboarding experience is nice. People are using the app is successful and usable. And hence our product is of a success. Then we think that, yes, the users are using our products for a while. And then we are able to retain those products. So retention is again one more metric of success for us. Then reference. Yes, let's share it with our friends. See how cool it is. Oh, credit there in the new app store has this credit app coming up. Let's share it with friends. So that is again an indicator of success. Then comes revenues. Yes, in the end, we have to get out of praises and then we have to consider that yes, how much business our app has done. So revenue is again counted as a measure of design success. But what we fail to understand is that people are more important than businesses. We are advocates of design. We are designers and we are designing for people, not businesses. And this is the inherent understanding which we as designers should have. So this is a quote by Sean Parker, who was the former Facebook president. He had already made it to, brought it to notice about the problems which Facebook is creating for users. And he has also mentioned to the investors that, you know, you are in playing with the human psychology. They understood it. Yet they went ahead with it because they wanted to earn money. They wanted to get data. He also said that I helped humanity. I helped destroy humanity through these social media applications. And hence we are actually altering the human behavior. So what are we exactly doing in the current scenario? We are designing experiences that are delightful. Yes, we are working for human experience. We are designing products which are functional, convenient and reliable. Checkmark usability. But what about the decentralization, the privacy or the openness of the data or the products which you are creating? Are they secure? Are they sustainable? Are they actually solving the human right? We as user experience designers, we have not even thought of the basic, the underlying principle of humans. So how can we consider ourselves as user experience designers or people designing things for people? So this is the responsible hierarchy of needs. This was developed by two European designers whose name was Aaron Balkan and Laura Kalbach. They run a non-profit by the name of Indi. And they are into designing products which cater to social justice in the age of digital products. So now we already have an understanding of what responsibilities are lacking in us. So I'll just quickly run you through a few of the pointers which I consider as responsible design. Firstly, responsible design is non-addictive. What exactly does it mean? If you see social media, if you see social media has been designed to hook us with the technology. But at the same time, what we realize is that things like common interactions like an endless scroll, it is actually playing with our minds. So this pull to refresh feature or an endless scroll gives the idea that there is much more to play around with or maybe there is more data. But what exactly they are doing is they are playing with our human mind because we are losing a sense of control in this. But then the same pattern, if done right, in the ERP applications, for example, users are loaded with data. But then if we bring something like this for the users, then the experience is quite delightful. They can quickly load enormous amounts of data. So again, the question is how we are doing things right for people. The same example goes with YouTube or Facebook's auto play feature, wherein again they are tricking our minds by we are just sitting, we are doing like mindless watching and the system is playing, the technology is playing things for you. So again, is this a matter of responsible design? Like these smaller things which we have never even thought about. We are just bringing in, you know, revenues for businesses. But then we are still we are creating social, we are not working in the social justice domain. There is an interesting quote by Tristan Harris. He is he was actually a design ethicist at Google. So yes, design ethicist is a real role. And he said that the smartphones are not designed to help us. They are designed to keep us hooked. And he has a nonprofit again, by the name of time, time well spent, and you can have a look at it. He is actually talking about different mechanisms which you can employ to your systems by keeping by engaging the users and yet saving their time. The second part is my consideration here is responsible design is inclusive. The best example could be the Gorilla, like the face tagging, which the black people of black ethnicity were considered as Gorillas, had the designers considered the inclusivity of the users who would be using it, this issue won't have occurred. Black people actually now doubt using Facebook or Google in those regard. And this consideration here is responsible design, respects human emotions. I came across a post on social media, on Twitter, by a user, a Facebook user who had mentioned that who had lost a year in there one and Facebook actually showed something like this to celebrate this day. Again, this is not responsible. This is actually creating like bringing saddening memories to the users. I also consider responsible design as honest, something which trusts your privacy, something which trusts your data, something which does not mislead you. And I'll show you a video on this, which is based on dark patterns. I'm not sure if you're aware of that. You know, I have to have a chat conversation with an Amazon associate who's going to tell you all the reasons the council leadership is a nice written all categorized as a specific kind of time that makes it very easy for you to get into a situation with very hard to get out. Pretty full is actually the one who matters world. For example, here I'm getting spam emails from architectural digest. I scroll down. It's devilishly hard to see virtually the same color as the rest of my prints. Here's another dark matter as your testing blog, Jennifer Doron points out that the mobile game to purchase while the continue button is just a little axe that when the companies can use something as simple as color to trick you into doing stuff to make it look like it has a speck of dust on it causing people to rush it away and accidentally click the link or you have sites like booking.com where they do everything in their power to increase going so far as to alert you and make red for rooms that you just met pants a lot of those damn trust are shown how LinkedIn tried to trick users to offer their professional reputation. LinkedIn settled a dispute for $13 million which came out in the end to about $10 per user. Our patterns to face consequences like these mostly they stay just on the right side of the wall understanding that it's hard to legislate around the psychological tricks of UX design everything on the Internet there's a difference between those who are taking the time to build trust a special offer you could which actually enrolled you or the social network that dark-attered you if they're letting itself data that responsibility is on us but some is on design too and it's not the fault of the designers they're just doing what they're tasked to do not for well that if they don't others will. The criminal says our best defense against the dark-attered is to be aware of that language well this is a classic example like we would be getting calls from our parents saying beta Mirko a call a lottery car yet make a message a lottery car may account details be doing what if your parents would have done it and you would have lost money anyways again the same thing is would that designer thought of this thing that they were actually playing with people's mind and you know actually playing with their psyches now I will also tell you what exactly are the responsibilities of us designers when we are designing products for people because we are the advocates of design we are forward thinker you are designing cool things you are designing concepts but what are the repercussions of the concepts is something you have to think in well in advance maybe you can already you know go ahead and check blogs and check papers online and you see what could be the problems which are which the technology is already posing the second part I would say is you have to be aware evangelize responsible design so there would be you know business decisions or strategies which would have been made saying that you know let's do something crazy let's do something wacky and then here you should be aware that you know something is being wrong being done wrong for the people and this is what you have to be aware and you have to let your organizations know learn to say no at times come your developers come and they say that you know let's do something we are not able to do this is technically impossible you might get succumbed to it but you have to take a stand for your users and say no I would not design anything for the cost of bad design or something which is not responsible provide alternatives in case there are some business strategies you think there is something is going wrong or maybe it's technically impossible maybe you can provide some responsible alternatives and then lastly revisit continuously that means you have designed something but it's just not based on the metrics of design success you conduct usability testing to understand whether your product is being used but then you have to check for addictions you have to check for the dark patterns your app might you know raise up and then lastly I would say with great power comes great responsibility and then let's design responsibly you can so in future I am planning to create a society of responsible designers it would be a personal initiative a non-profit event so if you want to join in or if you want to be a part of it you can just drop in the mail and then we can discuss more on this. And UX India 2019 is honoring you with this momentum.