 What type of ads you need to run for YouTube? Hey, you've come to the right video. If you wanna know what type of ads to run on the second largest search engine in the world, you are at the right video and we're gonna be starting right now. Look, you know you need to run ads on YouTube. It is the second largest search engine in the world. It's where everybody is. But the question is what type of ads do you run and how do you run them and where do you run them and what kind of results are you gonna get? In this video, I'm gonna show you all things YouTube and how to run YouTube ads and show you the type of ads that are available to you so you can make the best decision on running these ads. If you're new to this channel, my name is JR Fisher and I've been selling products, digital and physical online since 2009. I have my branded products on thousands of websites including Walmart. So what I try to do is share with you some of the things I've learned along the way so you can skip over some of the mistakes and you can start, run and grow your online business. Now, don't forget, put comments below. If you've tried to run some ads on YouTube, put your comments below. What type of results did you give? If you haven't run ads yet and you have questions about YouTube ads, please put those comments below so that we can help you out. At the end of this video, I'm gonna give you access to a $97 course for absolutely zero. All you'll have to do is click a link and you can get access to that course. So let's get started with the types of YouTube ads there are available to you. Okay, before we get started, don't forget, hit that subscribe button down there, join the Fisher family. Don't forget, ring the bell, right? That way you'll get notifications. YouTube can tell you every single time I do a new video. Now let's get going. Okay, the first type of ad I wanna talk about is skippable in stream ads, okay? This type of ad will appear before, during and after videos. There's an option to skip after five seconds but the viewer does have to watch for five seconds. If you watch for at least 30 seconds or interact or click, then the advertiser is actually gonna be charged. So here's an example of what that looks like right here. These are the most common types of ads and they come with a companion banner which you'll find right here on the side. Also available for all forms of advertising goals. So no matter what your goal is for advertising, you can use this type of format. These ads actually will appear on desktop, mobile devices, TV, game consoles, everything that YouTube shows up on, these ads will appear. The next type of ad is called non-skippable in stream ads. Often you'll see one of these ads that tells you your video will play after the ad has finished. Now normally it's about a 15 second video and every advertiser is charged no matter what happens. So as soon as that video starts, they're gonna be charged for that ad. These ads also will appear before, during and after the main video but they're only gonna show up on desktop and mobile devices. The standard for these ads is gonna be 15 to 20 seconds in duration only. Number three is discovery ads. This type of ad shows up when somebody is searching on YouTube and the advertiser's gonna be charged as soon as somebody clicks on one of these ads no matter what they're gonna be charged. Number four is bumper ads. Now these ads are six seconds or less. These are non-skippable video ads and they must be watched before the person can actually watch the video that they wanna see. These also appear on desktop and mobile devices. They play in video players up to five seconds long. Number five is sponsored cards. Now sponsored cards are displayed content that may be relevant to the video that the person is watching, such as products featured in the video, which would be a really good one too. These are gonna appear on desktop and mobile devices and the card sizes can actually vary in length and in size. Viewers will see a teaser card just for a few seconds. They can also click the icon in the top right corner of the video to browse the cards. Number six is out stream ads. These are optimized for mobile and tablet. Now you're charged on Viewable CPM, which is a cost per 1,000 views. If they watch it for two seconds, you are charged. These are best used for branding and getting your name and your company known out there to your audience. Now you should use both horizontal and vertical ads in this format. Vertical will perform much better on mobile, so if you didn't have the vertical ones, your ads won't do as well. Now these are best for leads or website traffic and these are the only ones you can use in the skippable in-stream ad format, so you'll wanna keep that in mind when you're doing your ads. Now if you're doing product or brand consideration, there are three different options that you can see on the screen here right now. This is an example right here of the brand awareness and reach in the boxes that you would check if you wanted to do that type of ad. As soon as you click the type of ad and you click video, it will show you what formats you can use. So you can see I clicked here and what's available to me is the skippable in-stream, the retarget, the non-skippable in-stream and the out-stream and of course the ad sequence. Now the bumper, non-skippable and out-stream are all available through this type of campaign goal. Okay, I wanna take you inside my account here because I know it can be really confusing for you to look at all those different screenshots and all but I wanted to give those to you so you would get I guess a base knowledge of it but I wanna show you how it actually works in Google ads because in Google ads, every time you click, things change. And it's kinda weird because if you've been used to doing any other ad platform they're all pretty much the same but every time you click here, things change. So let me show you what I'm talking about. I'm gonna click new campaign right here and I just wanna show you right here. Okay, so in this first box that pops up here you're gonna have several different choices. The first one is sales, leads, website traffic, product brand and consideration. You got brand awareness, you got ad promotion, you got creative campaign without a goal guidance. So what do you do? Well, the first thing you gotta do is kinda figure out what options it gives you. If I click sales here, this is what it's gonna give me. It's gonna give me search, display, shopping, video or smart. Now, we're talking primarily about videos so that's what we're gonna click on here. And when I click on videos, it's gonna ask me what I wanna do, drive conversions, okay? And that's to the video, okay? So that's the first option here, sales. The next one is leads. I'm gonna go back over here to video again, click it. Once again, drive conversions, okay? Then I'm gonna click on website traffic. I'm gonna click video right here and it's gonna say the same thing. Now, obviously these are all conversions so we gotta go another step further. Okay, so if I do brand awareness and I do video right here, I get three different options, okay? That I didn't have on those others. If you notice here when I did website traffic and I click video, all I have was continue. But when I went to brand awareness and I click video, then I got three options, shopping, ad sequence or influence consideration. So let's look at the other ones. Brand awareness, I click video and look at this. Now I've got skippable in-stream, bumper, non-skippable in-stream, out-stream and ad sequence. So it gives me a whole lot more choices there. If I create a campaign without a goal guidance and I click video, it's gonna give me all of these choices here, custom video campaign, non-skippable in-stream, out-stream, drive conversions, ad sequence or shopping. So I just wanted to show you when you get into the platform itself, you're gonna have a lot of different options but you're not gonna see them until you actually click on one of these, okay? And then click on video, then you'll see your options like this one here had none. We didn't have any options until we got to brand consideration and click video, then it gave us all these options. So just so you understand where all these screenshots are coming from, it's because every time you click in Google ads, you're gonna get different options. And I know this seems a little confusing in the beginning, but you're gonna get it, you just gotta stick with it. And don't forget if you have a problem, just put something in the comments of this video and I'll be happy to help you out with it. So there are tons of formats of ads and no one can really tell you what's gonna be best for your business. You should really try all these different formats and see what works best for your company. Now, I stick to certain ones and styles that work for the types of products and the type of audience I have, but your audience could be entirely different. So unless you try some of these things, you won't know. Nobody's gonna be able to walk up to you and say, hey, this is exactly what your company needs to do. You can't do that without testing. So unfortunately, you're gonna have to spend a little bit of money to test these out, but it'll be well worth it in the long run. Now, have you tried to run ads before? Will you put off by the complexity of them? If so, put your comments below. If you've had some successes with ads, I really wanna hear about that because that could help a lot of people out. Put those comments below. Now, don't forget to subscribe to the Fisher family, right? Down there, hit that subscribe button and notifications, don't forget that. Gotta be notified when I do a new video. That's super important. I did promise you a free e-commerce course. There is a link in the description down there. If you click that link, you can get access to a $97 course, absolutely free. I wanna thank you so much for watching this video and I really appreciate all of you people who interact with these videos. It means a lot to me and I'll see you in the next video. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.