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Uploaded on Aug 1, 2011
Get ready to run for something excellent here in New York with the New Balance Urban Dash iPhone app.
Step 1: Search for Urban Dash in the iPhone app store and download.
Step 2: Get a digital baton. Every day, New Balance will release digital batons into hotspots throughout NYC. Check your Urban Dash location-based app to find the latest baton. The first player within 100 feet can take it.
Step 3: Run to New Balance NY on 5th Ave. and 20th St. Beware of other players -- they can grab the baton from you if they get close enough, just like you can from them.
Step 4: Make it to New Balance with your digital baton to claim your prize: a free pair of exclusive NB NYC 574 shoes. The player to redeem the most batons will win a 14 karat gold baton valued at $20,000.