 Hallo Iran. Voordat ik mezelf aanbiedt, wil ik wel eens wat handen zien om te zien of er vandaag een aantal vrouwen in de ruimte zijn. En het is een beetje moeilijk om te zien met de luchten. Ik zie heel veel handen. Dus goed, er zijn veel hartstikke harde te winnen vandaag. Mijn naam is Bibi Blekemolen. Ik ben van de Nederlandse handen, handen de Duitse handen. Sorry, in advance. En ik ben de co-founder van Fairfone. We zijn een sociale enterprise based in Nederland. En ik ga je een beetje vertellen over de reis dat Fairfone over de laatste paar jaar kwam. We begonnen als een awareness-raising campaign in 2011 om awareness te brengen op de fact en de verschillende materieels die gebruikt zijn om elektronische devices te produceren. Haardrijden, microwaves, refrigeratoren, laptop-tableten, zoals je het noemt. Ze moeten allemaal een weel van mineralen die vaak onder heel slechte circumstances bevinden. Ze zijn slecht voor de environment, slecht voor de mensen bevinden. We gebruiken een product, basically as a storytelling artifact to bring these stories closer to the people using these products. We pick the product that literally already connects people as a way to connect people to the stories, to those making that actual product. And during the two years, three years of campaigning we travelled throughout the supply chain. This is, for example, in Congo, where a lot of minerals such as cobalt and copper and cassituride are ducked from the ground to end up in our electronic product. We started asking questions and taking photos and videos of these people and bringing it back to make people more aware of these issues in the supply chain. But during the campaign, more and more people were asking, it's nice that you're raising awareness and we really are enthusiastic about the movement that you're trying to kick off, but what is the alternative? We have fair bananas, we have fair coffee, fair chocolate, more and more you see fair clothing, but there is no such thing as a fair foam. And that is really what started triggering us to see you can raise awareness for alternatives, but if there are no alternatives, why don't we try and create an alternative? We decided to make a phone as a way to literally open up the supply chain behind it and start finding opportunities to do better, to make more conscious decisions that are actually having a positive impact on the environment or having a positive impact on the people in that supply chain. In order to do that, we also wanted to know are people actually willing to pay for such a device? Is there an interest from people to have fair electronics? We started the transformation from a campaign to a company with the crowdfunding campaign. We said that in three weeks, if we are able to sell 5,000 phones, that will actually bring us enough capital to kickstart the first round of production. And amazingly, after three weeks, 10,000 people had paid 325 euros for a phone that did not exist yet from a company that literally just signed the papers a month before. To us, it was already such a clear signal that there is already consumer demand for fair electronics. There is already this need for better products. We started the production of the first fairphone in 2013 and started mapping what are the key things that we actually want to improve. We uncovered this wide range of problems associated with electronics productions. There is already 38 different types of minerals and metals needed for the production of a phone. Aluminium, iron, gold, platinum, I already said copper, cobalt, chaciterite. This wealth of mineral resources needed to produce a phone. Behind me, this is a heat map that we developed throughout the year to see what kind of problems are associated with what type of materials. There range from child labour to human rights abuses, to poor wages, to conflict minerals even, where you have literally people working in mines at gunpoints in countries like Congo. With this heat map in mind we thought there are so many things that we want to change. Where do we start? And also to think of how long do we actually use these devices that have these many materials inside. How many phones are just not in drawers of people being unused. Myself, I know a couple of years ago I had a drawer full of phones and chargers dat were just unused. En I realised that while travelling to Ghana two years ago that electronics actually have an afterlife. This is a book plushy in Ghana in the capital Accra and it's a second hand market for electronics recycling. So there's different booth and stands for refrigerators of in this case you see chargers, piles and piles of chargers and cables that people are trying to recycle in their own way. Here you see the next stage. They're separating the materials. This guy is for example using an old computer monitor to bring one part of the pile to the next stage of recycling. En then this pile of chargers was set on fire. And they do that as a way to get rid of the plastics that's melting then in the ground. And what's left is this smoldering pile of copper wire. And this copper wire is then again resold and reused for various purposes. And in a way it's creative thinking en it's actually good to reuse and prolong the materials that are already out there. But this is really not the way to do it because of the mental health problems associated to it and environmental damage that it costs. So thinking about the supply chain we literally realized that with a phone you have the whole world in your pocket. And I don't mean just the materials that are coming from all over the world but you literally also can think that with using a phone you also have the weight of all the world's problems on your shoulders. But that is a very depressing view and I think if you reverse it you also have a product in your hands that actually has an opportunity to improve all these problems that are today in the world. So looking at all these problems we thought of course you cannot tackle everything at once. We cannot have a 100% fair phone within a year. But still with all these problems existing we wanted to have a broad view and a broad approach to improving approving our own supply chain and making this phone fairer. So we picked four different areas as our guiding principles to see these are the four pillars let's say for creating a positive impact. We want to look at the design of the phone. How can we come up with design principles that actually want us to make the phone want us to use the phone longer. We want to see of course from our background in the campaign how can we source fairer materials that have a positive impact on the people mining them. We also want to see and work with suppliers let's say in China that want to do better for the workers on the assembly lines en at the end of course we also want to address this afterlife of products. How can we make the most use of the materials inside once we've stopped using the phones. So while picking these four areas we created a step-by-step approach to each year within these four areas defined steps that lead us to a fairer product. Some examples, design. I know a lot of people change their device for example because the battery slows down. Well if you look at a phone it is actually very easy to be able to open up a phone which I know a lot of people that are not using a fair phone they don't even know where their battery is. But so for example replace a battery just actually a simple design choice that you can make but it makes people even an active agent in using their phone longer. I already saw today a couple of people with cracked screens walking around. Well with the design of fair phone you only have to do these two clips and then you can literally change your own screen in the comfort of your own house within 15 seconds. And last year we took that even further by introducing new camera modules for a device that was launched in 2015. So basically people that already bought a phone in 2015 could benefit from technology of 2017 by just replacing this teeny tiny module in the phone. And that is really how design can be used to incentivize people to use their products longer and lower their environmental footprint. When it comes to the supply chain there is such a wealth of suppliers that you need to work with or use from to work with. You cannot just convince everyone at the same time to completely change their whole business. So what we're trying to do is again with Indies for Areas see what are the hotspots we want to improve. And Fairtrade Gold was for example one of the things in our fair material strategy that we really wanted to connect to our supply chain. We knew there was already a Fairtrade Gold mine in Peru en we had no electronic device so far that was using gold from these mines. So by literally traveling through the supply chain of gold in this case needed for our printed circuit boards we found partners and selected partners and we got them on board in trying to pioneer a way to integrate this Fairtrade Gold in our supply chain. And by doing so they didn't only learn more about their own business cases but they also found a way to even get other customers on board because they had something unique to offer these customers something that no one else had done before. And with that we've now introduced Fairtrade Gold in the world of electronics production. And while thinking about it we always say the phone you already have is the fairest phone. We use that as long as you can and once it's really end of life then buy a new phone. We also incentivize people to use the phone longer by just changing these modules but what is the business sense behind it? I can hear some people think you want to sell as much as possible. But you can also think about how can we use this commercial model as a way to explore more circular business cases. En one of the projects that we have come up with last year is Fairphone as a Service and we're currently piloting that with the city of Amsterdam and some larger companies where these companies buy Fairphones for their employees on lease. So it's not that they become owner of the phones but they use the phone as a service and then once they're up for replacement the phones all come back to Fairphone to be able to recycle, reuse and repurpose these phones. We also give consumers the opportunity to hand in old phones as a way to get discounts on buying a new phone. We have impact investors on board that literally connected different type of interest rates to achieving our KPIs on environmental impact. The more environmental impact we create in a positive way the less interest we actually have to pay to this impact investor. These are all kinds of ways to think in a more circular way and approach the business case differently. And lastly a super important point is that we all know that we're now currently working in a dirty business and that we cannot change everything overnight. And that is a fact, that is a given. So by being transparent and talking about the problems that we encounter and the challenges and the bottlenecks and literally opening up the supply chain we invite public debate and we invite a a genuine conversation about opportunities to improve and about ways to collaborate together and that creates a bus and that creates a lot of interview requests and requests to speak at conferences, for example. We say, we know for sure that there is still somewhere hidden in the chain still child labor, for example. By openly acknowledging those facts and openly saying yes, there are still problems and yes, let's work together to improve it. It drives an incentive for people to join in and to come up with their thoughts on how things should be solved. And while doing so, the consumers that are using Fairphone these are conscious consumers that are in turn making other consumers more conscious and thereby we can grow the group of people that know what type of questions to ask from their electronics that know how to take action in terms of prolonging the life of their devices how to repair their devices what are the stories about the materials working in the supply chain? In a way we approach this product not just as a product but as a way to incentivize and inspire the industry to also come up with solutions and to also join in this journey to fair electronics as a whole. We can use just one phone to inspire a movement that can have an effect on the entire industry just the phone itself. Thank you.