 The complete guide to selling food online. Everybody's JR Fisher here, and in this video, I'm gonna give you six simple steps so that you can actually sell food online. And I'm not talking about something I don't know about for the past 11 years. Over a decade, I've been selling food online. I own a company called Survival Cave Food, which you can Google it. You'll probably see over 20 million results for that. We've sold millions and millions of dollars of food online, and in this video, I wanna show you how to do the same thing. Now, we sell survival food, and there's all kinds of different foods you can sell. You can sell baskets, you can sell jars, you can sell meals, you can sell everything. But the point is, in this video, I'm gonna walk you through the steps that you need to know so that you can sell any one of these products. Before we get started, don't forget, subscribe below, hit that subscribe button. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I do a new video or I go live. Give me a thumbs up if you like the video. I would really appreciate that. Okay, let's get right into this. Starting a food business online, I started my business in 2009, and we actually started manufacturing foods in 2010, and we've sold millions and millions of dollars of food online. And the thing I noticed about food is you really need to have a defined niche. Now, the food I sell is survival food. It's emergency food. That's what we sell. So, to sell that kind of food online, I have a particular niche, and I want you to think of the same terms too. The first thing you're gonna wanna do is write a business strategy. Exactly what are you going to do? There's all kinds of different products to be sold out there. Like I told you, I sell survival cave food. That's the brand. Survival cave food, you can check it out. Should be a link there somewhere. Survival cave food has now become an actual Google search term. So, it's really important guys to realize that your idea can really grow. It can grow into something really big. I think a lot of people have a hard time with that. They were like, I've never had anything big so I can't have anything big. That's not true. Everybody starts at zero. Okay, everybody starts at zero. You could do this stuff. Just follow these steps. The next thing you wanna do is develop a menu. When I say menu, I don't necessarily mean a packaged meal where it has potatoes and vegetables and a protein, but it could be that. Your menu may be nut butters. Let's check out one of the sites I found that I thought was pretty cool here. It sells protein packed nut butters and nothing else. They offer 12 different flavors, all with the same sugar-free non-GMO base. By staying niche and focusing on a limited menu, they're able to hone their craft and make a successful product. So that's just one area. They've targeted this market. Once they define what they want, they identify the who and they imagine the ideal customer and get as specific as possible, thinking all about the details around demographics, lifestyles, interests, hobbies, all of those things. Number two, you want to identify your brand. Now my brand is Survival Cave Food. Now the cool thing about Survival Cave Food is it's survival food with cave in the middle. So when people are searching, Survival Food, oftentimes my brand will pop up because that is in the title. So you want to think about that. Just like the company I just told you about, the Nut Butter Company. When people are searching Nut Butter, I would imagine that site is SEO'd for Nut Butter. So your branding really, really matters. Number three is build a website. But don't do that. Don't do that. You're gonna build a website. Yeah, you're gonna build a website, but I would say test your products first and you could do that in a program called Cartra. Now below in the description, I have put a link to Cartra. And what you can do with Cartra is you can design sales pages on the fly. Like in 10 minutes, you can do a sales page. They have templates in there and you can put your products on there and see how it sells. Once you see how different products sells, then you can build it onto a traditional website. You're still gonna need Cartra because what Cartra does is it allows you to make sales pages and demo pages and videos and all that. But it's also an email marketing tool. You can email your customers based on what they've done, what they bought. It's all automated. They have email sequences in there. You can put videos in there. There's so many things that Cartra does. You can have affiliates selling your products in Cartra. I highly recommend it. If you click the link below, you'll see a link for Cartra. When you click the link, you don't have to give up your email or credit card or anything. It's just gonna show you a video. If you like the video, you can get a trial version of Cartra for only $1.00. So I would suggest you check that out. Number four, streamline your food production. This is super important. We use a particular factory to manufacture our food. And some of you may say, well, I'm just gonna do it in my kitchen right now. I'll just put together some food items in my kitchen. I'll put labels on them and I'll sell them. That may or may not be legal. It may or may not be legal. It depends on your state, your local ordinances, those types of things. So before you go and do that, make sure you check with local authorities. Say, hey, this is my idea. This is what I wanna do. Some of the cities may say, hey, you need to have a commercial kitchen. Some of them may say, you need to have a separate kitchen at your house. Some of them may say, it's just fine to do it. Some of them may say, you can't do it at all. You gotta have a factory do it. So you wanna find out what that is. Having a factory do it is not bad. We even farm out now our shipments. I used to do all of our shipments. I had a huge warehouse for that and did all the shipments, but it got to be too much. And now I have a warehouse that does that for me. And it's actually a lot more economical to have somebody else do my shipments than for me to actually do them. So you wanna figure out your food process. When you're deciding your food processing process, I want you to realize that food is an unusual item in as much as you can run out of it. You can run out of it. I wrote a book in 2016 called The Great American Food Shortage that had to do with a worldwide illness causing food shortages. Do you think that could happen? Well, it did. And we did have food shortages in 2020, didn't we? And we actually, as a manufacturer, ran out of certain things. So you need to have a contingency plan. You need to realize that sometimes you can run out of ingredients. What are you gonna do? Do you have a contingency plan? Do you have other products you can sell? If you're stuck with one particular product, you could be hurt. Now, we have canned meats and freeze-dried survival foods, but the canned meats, you know, we have beef, chicken, turkey, pork, ground beef, but some of those proteins we ran out of. And at one point we ran out of everything. I think everybody did in 2020, but the point is have a contingency plan for that because you never know. Number five, create a marketing strategy. What's your marketing strategy? I know when I started my business, my marketing strategy was to put up a website. Yeah, nothing happened, nothing happened. And I soon realized I had nobody going to my website. I tried SEO, SEO takes months, if not years. So I still had nobody going to my website. So what I did to sell my products is I contacted like sites. So I went around and I looked on the internet and I found other people selling survival products that my survival food would fit into their website. And I contacted them. And after contacting probably hundreds, if not thousands, I got a few people to put it on their site. Now if you search survival cave food, which I welcome you to do so, you'll find it on thousands of websites at this point. But the point is you need to have some kind of marketing plan. What are you gonna do? My marketing plan was to get other people to sell our products. That's what worked for me. Maybe you wanna do social media. Maybe you wanna do videos. All those things take a lot of work, but you gotta have a marketing plan. Maybe you wanna buy ads. Make sure you know how to run ads before you buy ads. I do have a course on Facebook ads. It's below in the description. If you wanna check that out, you can click on that and learn how to do Facebook ads. But the point being is you need to have some type of marketing plan. This stuff is not gonna sell itself, okay? Products, having a great product doesn't matter. It's the person who has great marketing that really matters. So make sure you have a marketing plan. If I told anybody the secret to make it online, I would say it's marketing, marketing, marketing. That's it. And if you don't know marketing, you probably won't make it online. Now, the advantage to watching me right now is I have a lot of videos on this channel for absolutely free on how to market stuff online. So if you go to my channel, which you're at right now, which you can click on my name down there, JR Fisher Training, you can see all the other videos I have. I think I have around 1,000 videos right now on this channel. So there's a lot of information on here to help you out. And keep in mind, these videos are based on over a decade of selling online, making millions of dollars of both digital and physical products. So these things will probably work for you too. These are things I've already done. That's all I really teach you is things I've already done. So it's super important guys. Marketing, marketing, marketing. Number six, plan for shipping and delivery. Are you gonna have people come to your business and be able to pick up these products? If so, you're gonna have to have a business that looks appropriate. If you were cooking out of your kitchen, you don't want people coming to your house. That's not something you wanna do. If you are shipping out of a warehouse and you don't want people picking up like us, we don't have anybody pick up. This is not one of the things we offer, but you've gotta decide up front how you're gonna do that. Now, when it comes to shipping, do you have something that's perishable? Is it something that's gonna have to get there quick? If so, you may have to pack it in dry ice. You may have to be shipped overnight. Is that something that needs to be done? We sell canned meats. So we don't have to worry about it being perishable. They're long-term food storage. We don't have to worry about how long it takes to get there. Heat or cold's probably not gonna affect it. However, we have another issue. They weigh a lot. Our cans of meats weigh a lot. They're very, very heavy. And since they are very, very heavy, we have to factor that in. So I don't know what your product is, but I can tell you this, you gotta figure out that shipping and delivery type thing. How is it gonna get to your customer? I enjoy the fact that nobody comes to our business. Nobody shows up. Everything's done through the mail. I enjoy that. You may want a storefront where people actually pick up products from you and you enjoy that, and that works for you, but realize as soon as you do that that you have to have somebody there to pick this stuff up. So that creates another problem, but it's a problem for me. It may not be for you. Maybe it's something you want to do. And let's touch on that shipping just a little bit more again. Are you gonna ship worldwide? Are you gonna ship just in the United States? Are you gonna ship just in Europe? Where are you gonna ship to? What are you gonna charge for shipping? Are you gonna charge for shipping? All of these things have to be factored in. Shipping is a huge thing. Who are you gonna use for shipping? You know, there's UPS, there's the mail service, there's FedEx. There's a lot of different companies out there, and you gotta negotiate rates with them too. That's another thing. When you talk to these companies, let them know that you're shopping and you need to negotiate rates. So that's very important. So there's a lot that goes into shipping guys. Shipping and marketing. Those are two of the biggest things I would tell you. I wanna thank you so much for watching this video. I really do. If you have any questions, this is a complicated subject. You can put your questions below in the comments section. I'll be happy to answer you. If you've had some success or if you've had some failures, put it in the comments section. Share it with the rest of us. Get the conversation going. Don't forget to give me a thumbs up. I would really appreciate that. Don't forget to subscribe to this channel and ring the bell. Turn on all bell notifications so you're notified each and every time I go live or I upload a video. Thank you so much for watching this video, and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there. Thank you for watching on my channel.