SDGC19 | Deborah Zell: Building Bridges To Get Everything You Want





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Published on Dec 24, 2019

SDGC19 speaker Deborah Zell of Dell Technologies presenting at the global conference in Toronto:
"When I joined Dell Technologies following their merger with EMC, I was tasked with bringing the various offerings together in a way that made sense for customers. At first it was difficult gaining adoption of human-centered service design.

Through relationship building, standing up a cross-business community of practice, learning how to deliver measurable wins through design pilots, and showing the power of primary research and journey mapping, I've finally earned the trust and enthusiastic buy-in of business leadership to pursue human-centered service design in earnest. I'll share the steps I've taken and lessons learned along the way."

Join the global service design community: https://www.bit.ly/SDN_Slack

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