 25 years ago, the Beijing World Conference generated an extraordinary mobilisation for women's human rights. It led to a visionary roadmap to end discrimination and achieve gender equality. Today, despite enormous progress, women are still not treated as equals. Discriminatory views and beliefs about their roles and characteristics are still deeply ingrained. History books underplay women's contributions. In the media and online, women and girls are often only portrayed in stereotypical ways. They are blamed for the violence they suffer. They are belittled and sexualised. They are patronised and denied their independence and right to choice. Discriminatory narratives wire us to perpetuate exclusion and oppression. Challenging them is the first step to advance our rights. Together, we can change the story. By questioning harmful content. By editing and creating new content. We can free ourselves from the narrow expectations that societies attach to gender. And build societies where we are all free and equal in dignity and rights.