 from your early start. I used to sort of say, right, we're going to give this a go. I think maybe I was a bit kind of blasé about it but said, right, we're going to give everything a go. Just say you've had experience of it and we'll move away from it if you're not happy. So we just gave everything a go and didn't put a ceiling on your, on the things that you could do. So you kind of desensitized over time.