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Uploaded on Jan 11, 2012
Stanford's newly renovated Virtual Human Interaction Lab was specifically designed for psychological experimentation in virtual worlds, says Associate Professor of Communication Jeremy Bailenson. "We integrate three virtual senses in a way that's very psychologically persuasive -- sight, sound and touch."
The state-of-the-art lab also offers a glimpse of the near future in household entertainment. "We're using this cutting-edge lab to try to think ahead by a few years to predict what household technology is going to be like and how that's going to affect people," Bailenson said.