 I'm in a booth with Timothy Perfitt from Two Canoes Software and his goal is going to be to help me understand what the heck iBeacons actually is. Great. Yeah, I'd be glad to explain it. So iBeacons are small Bluetooth devices that allows an iPhone to understand proximity and context around it. So a good example of that is the scavenger hunt we're doing here at the show is there's a bunch of signs up that has the 33 history of the Mac and when you get close to it it pops up a hint that's based on proximity to that beacon and it gives them a hint to find the next sign. And once they complete all four signs they've completed the scavenger hunt. So iBeacons is a piece of hardware but it's using low energy Bluetooth I think to talk to our iPhones, right? That's correct. It's low energy Bluetooth and it's something that Apple came up with, introduced about six months ago and they're little hardware devices. They produce a USB powered iBeacons compatible product that you can plug in anywhere. Any USB adapter into a computer into an auxiliary port for Wi-Fi access point anything like that and it just starts broadcasting some identifiers that your iPhone knows about so it's able to know how close it is to these beacons. Now this is the part where I get confused. I thought it was using an existing standard technology but it was just Apple put an API on it that that that's what makes it iBeacons is that correct? So it's all Bluetooth low energy and Bluetooth low energy is basically attributes being published. So for example you might have an energy sensor that you want to find out you know what temperature it is in a room. So iBeacons leverages that it's a it's a it's a definition of how those attributes are and what it does is it says it just advertises these identifiers that your phone knows what those identifiers mean. It might mean that you're in the right near the second stage like we are here right today. So if I walked by one of the iBeacons with an Android phone would I be able to be notified if I had low tooth low energy Bluetooth? So what Apple's done is they've integrated those notifications into the OS. So with an Android device yes you would be to be able to do it because it's just Bluetooth but it's not integrated into the core of the OS so the app itself would have to be listening for the beacons. What Apple's done? So the developers on the Android side could make it where they could see them too. Exactly. So it's open source projects that provide that functionality for you and since you can run background applications in Android you can have that same kind of functionality. Apple has just introduced it to make it integrated into the OS immediately. Okay so that sounds pretty useful so from a consumer standpoint what should we be looking for from to Canoe software? So for a consumer standpoint we have a couple different apps that run on top of iBeacons. One is called Geohopper it's available in the iOS app store and it allows you to notify your friends and family whenever you're in range of a beacon or a geofence as well as trigger web scripts, tying to other services like if then then that or any other ones like Facebook, Twitter, whatever you want to do and then we have a version for the Mac as well and then we have a whole range of software to help integrate into app developers to integrate the solution to their stuff as well. Well that sounds very good so how would they find you guys? Remember for our proximity stuff if you go to blue.io it's B-L-E-U-D-I-O and our main website for a company is twocanoos.com. Great thank you very much. Thank you very much. It was great.