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Eight VFX Goes a Long Way for one 'Drop' of Bavaria Beer

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Published on Nov 20, 2009

Sometimes the tiniest objects can present the greatest challenges. Such is the case with "The Drop," a new spot for Bavaria Beer directed by Matthijs van Heijningen (Bonkers/Amsterdam) via Selmore, and featuring extensive work from Eight VFX.

The spot tells the tale of a single drop of water making its way from one of the purest wells in the world to a tap of Bavaria Beer. On its journey, our little drop faces myriad challenges, trying to remain pure amidst tough terrain and bad weather, before it can be mixed with hopps and wheat. He even experiences a very close call with a predatory spider. No spoilers here, though; you have to watch the spot to find out how our valiant hero's journey ends.

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