 A lot of the information that informs me of how to make decisions and what I focus my Activities on when creating businesses and earning money and doing marketing comes from books Again, I rely on really smart people And a lot of really smart people have put their information in written form in books YouTube is very new video content is very new audio content is very new yet there have been smart intelligent wise people for thousands of years and I Read a lot of books and this is one of my favorite books the Haga Kurei Which is which goes back hundreds of years and it covers actually hundreds of years of samurai and Shogun wisdom from the people who ruled Japan and the warriors of Japan that Really ruled society. There's a lot of great information in this book and this was recently Translated into English and I'm going to go over a few quotes It's a collection of short stories, but I'm going to go over a few quotes From this book to give you a little sampling of this so that you can also you know I can impart this this wisdom to you So this is a different video from what you may be used to and if you don't like this Just feel free to move on to the next video, but maybe you'll get something Now here's the first quote from this book if you vigilantly examine your own heart It will become clear how many bad thoughts are invoked in your mind each day You should never be contented with yourself But even so the way a samurai should approach life is different again if you don't believe Rather audaciously That you are the singularly most gallant warrior in japan It will be difficult to exhibit true valor The extent of one's courage Is evident in one's confident attitude Now what this quote means to me is that we're all going to have negative thoughts It's going to happen. You can't just wish them all away But you should cast them off fast And regardless of that though, it's you always have to have that confidence in yourself The negative thoughts are going to come again. The way I describe it is bubbles popping up in your mind Just and pop them. Let them go. You know a lot of my students in my training programs They'll start and then they'll doubt themselves and they'll quit, you know, and they'll say, ah, you know E-commerce is a scam internet marketing is a scam stock trade You know, they'll just say all these businesses are scams and they run away But those thoughts are normal when you're starting a business that it's not going to work out You just kind of got to cast them away Not not dwell on them If you are prepared to get wet from the start The result is still the same, but it is no hardship. This attitude can be applied to all things And how I would apply this to business, you know getting wet, right? It's it's going to get hard when you start a business You're going to lose money You're going to you're going to have obstacles and a lot of folks go into business Uh, and you know as a teacher, you know, a lot of folks come into my training programs What they think from the start is they're going to come in They're going to buy my training program and the next day they're going to be making Passive recurring income. They're going to be making tons of money without any work There's going to be no struggle no obstacle no mental distress And they're just going to quit their job and they're going to be home free and be making tons of money And then they just get a fish all day or something spend time with their family and fish and watch tv, right? That's not the case. You're going to get wet You know, there's going to be obstacles But if you have that expectation from the start that when you start on this journey of entrepreneurship Or online business, it's going to be hard. It's going to be a lot easier And it's not going to be as distressful This one's cool A calculating man is a coward. He is afraid of death Which is why he is a disgrace Moreover, aerodite men conceal their cowardice and avarice Through their wit and glibness their cloak of deception tricks others into overestimating them What this quote means to me is that Always being a calculating man always thinking, right? And I'd say I get stuck in this sometimes personally Is that I'm always thinking of all the angles trying to calculate things Trying to figure out the best way to do things trying to figure out the best You know, I get these questions from my students The best traffic source. What is, you know, what is the best product to market on facebook? What is the best affiliate network to join? What is the bat? You know, people are cowards really That's that's what that question says. It says they're scared And I'm guilty of the same thing over calculating rather than just being a man of action You know, and what I suggest folks do is take crazy action Not always, you know, calculating is fear-based whereas action doesn't always work out But in reality, it has a better chance of working out than trying to calculate all the angles on things Pick something and stick with it. Be fearless It's scary sometimes to say I'm gonna start a e-commerce store I'm gonna start a youtube channel. What cowards do is they they do two videos on youtube They don't get any they only get a couple views and they say I'm gonna try something else youtube is dead Right or the cowards will do one advertising, you know, one one Advertise one product as an affiliate and then move on to something else. They're calculating the calculating Rather than going all in and charging into battle So what it tells me is just action. Just take almost blind action, but move with confidence Okay, this is from passage 147 of book one A warrior who reflects on his faults and spends his life training with all of his might Will become a treasure to the clan Now what this quote means to me is that again, we're going to have faults And even though this book is saying Blindly almost blindly follow a path Self-reflection is important self-awareness of where you're not good is important Maybe you suck with technology, but you're great at marketing right you probably need a technical business partner Maybe you want to start an e-commerce company and you want to negotiate certain product prices in china Maybe you need a business partner. Maybe you need to build a team around you Maybe you need to learn something but being self-aware is important Here's passage 149 From book number one in the haga kure be sure to engage with someone fully as you converse Regardless of how inspiring your comments may be they will be ineffectual if the person is not following you Now what this quote means to me is Listen well, okay two years one mouth all of us have been in a sort of conversation where Maybe you're saying something and another person tries to interject their thoughts or you try to interject Your comments into their conversation. These are useless because nobody's listening, right? You're both trying to talk And the other person is in the middle of talking to you about something your comments aren't they're just ineffective Even though you're getting it out The only person you're doing it for is yourself Nobody's actually really listening to you and you're not listening to them either most likely You see this a lot nowadays with people on their phones, you know People are having dinner one person might be talking and the other person sitting on their phone If they want to sit there on their phone let them I don't talk to people when they're looking on their phones First off, I think it's rude and second off. They're just you know, it makes sense. They're just not listening So this is passage 162 from book one in the haga kure What's more if you are killed in the fray Be sure that your corpse falls in the direction of the enemy What this tells me is that if you are going into battle You want to die forward You don't want to die on your heels when you're becoming an entrepreneur You need to go all in Okay, just like going into battle. I think people are so weak these days personally people are always Calculating hedging creating their second backup options third backup options their corpse Most warriors today if you put most people in society into battle, they'd probably fall they'd probably just run away Right samurai's Made sure that if they were fighting they were moving forward. So when you're running your business Let's say you need a little extra money in order to sustain your business or let's say you need to You know give away a little more equity than you're comfortable with to a partner to help you grow your business Or you could keep it all to yourself and keep all the equity or not take loans or whatever What this tells me is fall forward. Don't just quit Die moving forward Passage 163 from book one of the haga kure always act politely and with an air of humility for the good of others This is the same for married couples as well If you remain as thoughtful as when you met for the first time there will be no reason to quarrel Samurai wisdom right who knew that samurais had relationship wisdom. I like this a lot. Um I'm not going to go too deep into my personal life, but you know, I've been in relationships Deep relationships where the way we treated each other Years in was not the same as the way we treated each other when we first met and This caused a massive Irreconcilable problem Very sad passage 173 Read books from your gut. Your voice will falter if you only read from your mouth So when i'm reading from my mouth, i'm reading like this When i'm reading from my gut. I'm reading like this When you talk from your gut Which is lower down you're talking from your gut. It feels like you're talking down here When you're talking from your mouth, it's you're talking from your throat When you speak from your gut, it makes you more come across more confident This is a very big trick within marketing and public speaking as you see i'm speaking from my mouth now And now i'm reading from my gut or i'm talking from my gut Deeper voices create more of an attraction within people. They create an air of confidence And they create more likeability random, but it it's true and it works passage 174 Those who revel when times are good Will wither in adversity. This was true for me actually I made millions of dollars one year and i proceeded to spend it all And the next year i lost a million dollars this happened back in 2014 And i had to i was in debt for a short period of time to the government For back payments on taxes that i wasn't able to pay because once again i freely spent I was making millions a year i was in my 20s and i would spend tens of thousands of dollars a night in Clubs and i would spend tens of thousands of dollars a flight Flying first class all the money i was earning i was spending on needless transient things And it caused me to wither when some hard times in my business came around which they always do passage 184 a man of stature should speak with brevity when nabashima ichi um Visited master nichimon on a chore the only thing that nichimon uttered was Pass on my regards to tango no kami What this says to me is just simply less is more Speaking less words is more effective than trying to fill in all of the empty space With useless information passage 185 more than with wisdom and discretion a man under 40 should attend to his duties with tenacity This is very straightforward If you're under 40 teens 20s 30s you should be crazy about business If you're trying to make money And just you should be a freaking workhorse If you're older than 40 means you should use more wisdom if you're over 40, which i'm not You should use your wisdom or your resources connections, etc You should look for more areas of leverage This is the last passage in book one if you've made it this far And you're enjoying this video. Please let me know if you'd like comment below and say Book two, please Okay, book two, please To let me know if you'd like me to go over all the quotes I have in the second part of the hagakure, which is the samurai wisdom passage 193 Make up your mind to boldly advance without hesitation Whenever your honor as a samurai is at stake In any case just give yourself over to insanity and sacrifice yourself to the task Whoa, give yourself over to insanity It's pretty gnarly what this says to me is it's about your family It's about your reputation defend that because our name our personhood Is really all we have i actually feel good about this one I've had a few people you know say oh john's uh john's a scam right he has a training program, you know You know he teaches people stuff, but he doesn't know what he's talking about and I offer to debate them Right and I've had a couple debates with a few youtubers who Spoke about me, but didn't know what they were talking about. I feel good about those I like that give yourself over to insanity to defend your honor It's pretty gnarly. I hope you enjoyed uh My reading of this book. I'm a big reader like leveraging the knowledge of others And if you enjoyed this video leave a like I don't expect this to get a lot of views So if you're one of the special few who made it here Congrats um Let me know book two, please Thanks for watching. Make sure you subscribe. I won't to be doing these videos too often But I hope you enjoyed it because I love this stuff Have a good one. Bye. Ciao