 Restaurants have started adapting their menus so that their dishes look good on phone screens, how TikTok took over the menu. My initial thought was, oh, it's TikTok. But then I said, you know, stop being 50. You know, actually look at the store for what it is, and it makes sense. This is where a lot of people get their news. The TikToker's gonna be like, oh, I saw this place on TikTok, I'm gonna go, and then I'm gonna create my own TikTok video so it keeps the momentum going. Restaurants are paying money to get the influencers in. In fact, there's an agency called Mustard that will charge you $300 to send three influencers in a month to post, promising you 40,000 views. They're putting these bright LED lights on it to show what they're eating, and that's disrupting the other patrons. So again, some restaurants have banned that. I think about a food is something that everyone eats. Everyone, you know, everyone eats food. So this is a common experience for literally everybody.