 Hello, and welcome to your brand expert tips. Now, I am in traffic, but okay, even though I'm a man, I can at least do two tasks at the same time, and I'm on the M25, so I'm pretty much parked anyway. Okay, now I'm in traffic, and it got me thinking, how can we try and work out on our website what the traffic's doing when they get there? And of course, we've got things like Google Analytics, which is absolutely free and a fantastic tool, and that gives you an idea of what people are doing. They flow through the website and tell you where people are starting, how many drop-off, how many continue to another page, and what that page is. And there's another great tool, and you'll love this if you're a WordPress website owner. And this is a plugin, and it's from CrazyEgg. And this particular plugin will put a thermal mapping image over the top of your website, and through color, a bit like thermal mapping, where you've got the orange of the hot spots in the day, the blues of the dark and cold spots, where it'll show you with colors of oranges and reds where most of the clicks are happening on the page, because one thing that's very difficult to work out is, whilst you've got some information as to which pages they're going to, it's been really great to know whereabouts on the page are people's eyes drawn to, and what do they click on? And this comes in really, really useful for things like your home page where you're trying to work out which button did they click to go through to a page, because you might have more than one. And also, when you're on a landing page where you have a call to action, you want to know if they're reading right down to see the call to action, or if it's a call to action that's more visible and higher up in the page, are they clicking on that call to action to go through to the next part of their decision-making process on your website? So with this tool from Crazy Ag, for which I'll put a link at the bottom of this video so that you can click on the link and go and get this plug in, you'll be able to find out where people are actually clicking on the page. And what does this tell you? Well one thing very, very for sure is, if they are not clicking on the thing that helps you get what you want for your business by giving them something obvious to get for what they need, then it means that you need to make that either more obvious or more compelling for them to click on. So that's the top tip for today as far as your website's concerned. I hope that's been a good use to you and I'll be back with another tip very soon. Bye for now.