 When it comes to creating your content, whether you're going to be writing or you're going to be doing videos or writing books or creating courses, etc. One of the things that stops people is Well, George, how do I plan my topics, my themes? Should I have a calendar for the year to say January? I'm covering this February. I'm covering that week one. I'm covering this week two. I'm covering that Here is my advice for you on this Please don't worry about the topics or the themes or whether or not You know things are going in order. You should do this before you should do that What is the most important thing for you right now is are you even doing it? Are you even showing up to make your videos? Are you even showing up to write your things? If you're not even showing up and writing or making videos None of that planning and themes and topics matters Once you are showing up Consistently doing your writing making your videos putting them online Not just writing it, you know in your journal and then that's it No doing putting your writings on the internet for everybody to see putting your videos on the internet for everybody once you start doing that consistently and authentically Then and only then Do I recommend looking back at the things that you have created and published online and noticing if there are themes at that point So let me talk about what I mean by consistency on an authenticity Consistency if you're not sure how often you should do something do it every single day Do it every single day. It is ironically easier to do something every day Then it is to do it every week Because once a week you're like well Yeah, I'm supposed to do my videos on Tuesdays, but I'm only gonna do it once a week So maybe I'll do it on Thursday instead Thursday comes around. You don't feel like doing it I've said this before and I'll say it again. I never feel like doing these videos just Before I press record right now just so you know three three minutes ago Three minutes ago. I was already starting to pair. I did my energy reboot But five minutes ago. I was thinking of canceling this video didn't feel like doing it I never feel like doing it never and this today particularly because I I Didn't plan I didn't organ. I didn't arrange my time well enough to have a full morning nap this morning I always take a take a nap after breakfast and I didn't get to do that fully this morning So especially I didn't feel like doing this video, but I'm here I'm right in front of you are watching me right now And I'm trying to amp up my energy so that I can get into the flow and you can see that I'm starting to get into the flow a little bit But if you if you just caught me right now, I'll be like this. Oh, yeah, hi So what am I gonna talk about today? No, I amp up my energy. You can create energy anytime you want That's the truth, you know, you can create energy anytime you want You don't have to like feel in the moment. You have to you don't have to be inspired you get inspired right, don't be inspired you get inspired you you you make yourself inspired by Moving your hands or making your face brighter Or whatever you need to do get inspired and now of course I'm now feeling more connected to my higher self I'm feeling more connected to my passion and my desire to serve you, right? Get consistent. I don't care if I'm sick. I'm still here You know, I don't care if I'm you know, my family Member needs my support. I'm still here Okay Consistency is the number one thing that you have to get into for content You have to do it if you're not sure how often do it every single day It's gonna be because like I said, if you do it once a week You can always make excuses Tuesday Thursday Saturday all well didn't work this week So I'll just do it starting next week But if you're doing every day, then you have no question. Well, I'm doing it every day. Did I do it today? I didn't do it today. Well, I better do today. There's no question about it You have to do content where there is no question I just watched a video the other day talking about like the number one thing everybody needs to learn You know, and he was saying well, it's not meditation. It's not sleeping early or it's not waking up earlier Whatever the number one thing you need to learn is commitment Commitment means to constrain your freedom to consciously purposefully constrain your freedom To make sure you do that thing that you committed to do now that's You know, nobody likes to constrain their freedom. Everyone wants to expand and be be a free spirit and everything. I get it but It's not about constraining your freedom. It's about understanding that human beings you Are self the self-deceptive more than you realize You deceive yourself all the time to saying, well, I don't feel like it. So therefore My spiritual guidance is not here. I don't feel like it. So therefore it's not meant to be right now I'm not in the flow if the universe is not a lot the stars on a line that might I'm not aligned to do this thing No, you're just don't feel like it because you don't have the habit of doing it You don't feel like it because you don't have the habit of getting into the energy of doing it That's why you don't feel like it. Nobody feels like doing anything. I don't feel like doing I don't feel like doing my business You know, but once I start doing it, then I love it. I don't feel like doing the videos once I start doing it I love it. I don't feel like talking to clients But once I get into the meeting I see that I'm serving them and that they're benefiting from it and I love it Nobody feels like doing anything except, you know, these days being distracted by social media That's easy playing video games is easy eating junk food is easy going out for a walk, you know can be easy if it's pleasant outside Nobody feels like doing anything. No, you have to generate the energy to do it So you have to commit and generate the energy when you said you would to do it And then once you generate the energy and get into it Then suddenly the stars are aligned suddenly. I'm in in my intuition. I'm in my flow all that spiritual stuff It's because you made the decision to generate it So all that spiritual alignment stuff, you know, I made the decision to generate that right and therefore I'm in the flow now so Consistency is the most important thing when it comes to kind of not well George. I don't have my message together yet That's another common common mistake, right? George, I don't have my message together Listen, you figure out your message after you get consistent and authentic with your content I've told you about my side project my secret side project. Hopefully I'll review or I'll reveal it this year We'll see but my secret side project being the spiritual counselor I didn't know what I was talking about it's there. I have some interest in spirituality. I've always had interest in it But I don't have a degree. I don't have any certification. I'm not taking a single class I have not taken a single class online or offline. I Haven't even read anything any articles. I haven't consumed any content about how to be a spiritual counselor I just decided I'm gonna do it. Am I qualified? I decide I'm qualified. Okay Now this is different if you're in a field where you literally have boards of certification, you know Being a marriage family therapist that stuff has certification or your Prescribing medicine or whatever. Those are those are certified. You need official government certification for these things But being a spiritual counselor being a life coach. You don't need certifications You don't need classes or whatever you decide you're gonna do it And if you've been having that passion for a long time and you if you've thought about these things or read Read things more than most people You decide that you're qualified. I decide I'm qualified to be a spiritual counselor. Nobody has to tell me No, I don't have to take any classes. I decide I'm qualified. Yes I have a big ego maybe I have a hubris, but Maybe maybe not I just maybe I'm an idealist I just say I'm qualified and I'll see if I'll start with a very low rate and if people don't like it I'll give them the money back right like like, you know, so Start with consistency of content. Don't don't worry about your message. Don't worry about your offerings. I Don't know what my message. I don't really know what my offerings are gonna be in my spiritual counseling I've been posting content now for eight months. No since July. Yeah, it's eight months. Yeah, eight months full eight full months I've been posting content on that spiritual counseling page Okay, consistently once a week. I only do give myself two hours a week a Video and a posting every single week right a write-up and a video every week I don't know what my message is yet. I really don't I just post on different things Sometimes I post on mindfulness. Sometimes I post on habits. Sometimes I post on my thoughts on Spiritual development. I'm just posting all kinds of stuff. So that's the authentic part of it. Okay Consistency is number one. You have to decide what your rhythm is daily is the easiest thing to get into Every other day is a little bit harder than daily You know three times a week is harder than twice every other day and on and on Okay, the the less frequent your content is the harder it is to get into now Yeah, okay, so now Okay, so consistency is number one number two is authenticity Now that you're gonna show up every day or we're gonna show up every other day or whatever What should you write? I don't have my message. I don't know what my business is gonna be called I don't know what my message is gonna be. I don't know what I'm gonna be doing to work for people I don't know Well, it's okay because we show up that day open your mouth and see what comes out Okay, do a little bit of planning also do five minutes of planning in advance to say well I'll just talk about this today, but it doesn't have to be perfect. It doesn't have to be like Maybe I won't have enough to say it's okay. I do that all the time when I started this video I'm like, okay, I have two things to say to you which I could have said in two seconds Consistency authenticity. Goodbye. That's it. That's what that's really I had two words in mind Consistency and authenticity and I basically said let me riff off that Let me just open my mouth and let the words come out until I keep saying stuff about consistency and authenticity And now it's turning out to be an okay video. It's not my best video, but you see what I mean I'm giving I'm being an example for you. I'm trying to model for you What authenticity can be like now authenticity is everybody is their own authentic self So I don't want you to copy me, but I want you to know that when I show up, I don't have things planned I have two words in mind consistency. That's all I had planned for today Consistency authenticity those are two things two words. I'm gonna say out of my mouth besides that. I'm not sure what else I'm gonna say Okay, and I just amp up my energy. I connect. I just like I'm gonna come alive right now I'm gonna press record and I'm gonna see what happens Okay, that's what I hope you'll do in your own way as well Consistency and an authenticity Five minutes of planning give yourself five minutes it okay. I can say one thing spiritual counseling What am I gonna talk about today? What's in the realm of spiritual counseling that people might need help with? Well, they might and they might be suffering with something so how do I how do how to deal with suffering? I literally just did 30 20 seconds of planning and now I'm gonna record a video on how to deal with suffering I don't know. I'll just come up with something Right, but see when I say I'll come up with something and when you say you'll come up with something It's not literally like you were just born today and you just know when I say I'll come up with something What I mean is I will I will with even though my mind is blank, right as I open my mouth naturally my life's Whole experience will come to bear if I'm willing to just open my mouth and say somebody will be helped by this I Will think of something and what I think of is not something I'm just born today and the first thought that came to my mind No, I have a whole lifetime of experience with suffering and how to deal with that You see what I mean? Whatever topic you give me a topic and I can start talking if I because all of us and same with you if I forced you to open your mouth and talk about something you will be able to do it if I forced you to sit down and write on something You will be able to do it because you have a whole lifetime of experience and it'll just come to you Just let it come to you. You don't have to plan anything Just let it come to you. You see what I mean? So consistency and authenticity those come first and then You look at planning So I don't plan I'd be consistent and authentic first and Then after I've got a couple months worth of consistency and authenticity Or if you're doing it every day, then you can look back after 30 days If you're doing it only once a week, you'd probably look back after three months and go Oh, let me let me write out the titles or the Topics of what I've talked about in each of my pieces. Do I see a pattern here? Oh, I talked about suffering three out of ten times. So there you go. That's that's I guess that's one of my themes All right. Good. I'm gonna start talking about suffering, you know on a regular basis how to deal with suffering. Oh, I talked about habit creation Two out of ten times. I guess that's also one of my themes, you know So you look back and then you pattern recognize what your authentic themes and topics are and Also, what you pattern recognize is what is working for people, you know Oh, I posted ten things and people really liked thing number three and thing number seven. Well, what are those things about? Oh That is about how to find joy. Oh great. Well, maybe that should talk more about that. Maybe that will be one of my themes So that's how you plan content You don't plan content before you've gotten consistent and authentic Because if you plan in advance you'll get scared you'll get perfectionistic And you'll be less likely to be authentic. You'll be less likely to be consistent But the the gift the opportunity that you have that all of us have right now in You know 2019 2020 or whenever you're watching this the opportunity Is that you can show up as yourself You can show up Without a single thought in your head. Well, you could show up with one one word in your mind That's what i'm going to talk about and you could turn on the facebook live or an instagram live or whatever or youtube live Now that here's youtube live You have one word i'm going to talk about and i'm just going to press record and see what comes out I might remember an experience of my life. I might remember a friend telling me something I might remember a quote. I might remember something I studied or read See what comes out because that's your that's your channeling your channel here That's your especially if you amp up your energy in advance or connect Energetically however you connect but you you make a decision to connect energetically you make a decision to get into the flow You don't get it. You don't wait for the flow. You don't wait till you have energy You don't wait all day until you're feeling good You decide to feel good And you do whatever practice you can do in one minute to feel good and to feel up to feel alive To feel inspired to feel in the flow or at least the starting of it and then once you press record trust me You'll you'll you'll figure out what to say trust me on that because your intuition is smarter than you are Now you have a lifetime of experience You have read thousands of articles in your life on all kinds of things you have watched thousands of videos in your life you have a lifetime a treasure trove Of wisdom hidden within you that can only come out when you're willing to just make a decision and let it come out So consistency first authenticity next Okay, all right, and then Planning for relevance Oh, how can I be relevant to my audience and how can I how can I plan my Copics to be relevant for the business that I want to offer the product and services I want to offer But you start with consistent and authentic content first Let the rest follow I hope this is helpful. Thanks for those who are joining me captain and kirsten Alex Ross peter stacey Sharon Jen Let's see who else is uh commenting or justine and toured And uh, yeah, thank you all. That's that's who I'm I'm able to see right now Let me see if I want to call forth any comments Yeah, uh stacey said decide commit succeed That's that's it. That's it. That's it. Yeah show up Yeah Yeah, so stacey said, you know, you decided you're qualified you see you know your value rather than placing value in someone else's hands That's exactly it. I see so many people Who are wanting to offer offer a service? Something that they've been passionate about and they they they love doing But they think they need to get a certification first. It's like they need someone else to tell them that they're valuable It's like if you keep pursuing certifications, you'll all you What that should do make a whole video on this right because A lot of you watching this love to pursue classes and certifications. Well, you take my classes But the things I teach are kind of hard skills Like you kind of facebook ads or whatever like you like it's helpful to have someone walk you through it But when it comes to your own life wisdom and being a life coach or being a spiritual coach or counselor or Creativity coach or whatever you have a whole life of wisdom You don't need and maybe you've read books and learned people's methods and that's fine And that's great and you can integrate but you don't need someone else to give you a certification Unless like I said, there's a government and industry wide thing that All clients are asking for you for most of your clients are saying are you certified in this? But if you could kind of don't even know about the certification Right, why are you doing it? You're doing it because someone else sold you that they have the authority to put a stamp on you saying you are worthy Of of teaching this or or coaching there's counseling or mentoring on this Tell yourself you're worthy I'm worthy I'm qualified to do this because of my life's wisdom. I'm just going to decided I'm going to have the thrill the thrill the adventure of saying. Yes. I'm worth doing it I'm going to go ahead and try it and see what happens and see what happens even with the certification You're still going to make mistakes, right? Now you can blame someone else, right? Maybe that's why you can blame some all the certification didn't teach me well Well, ultimately you still have to be responsible for everything You know your clients didn't get a good experience still your it doesn't matter how many certifications you have It's still you are the one delivering the service Right, doesn't matter if you have five phd's on the topic You are still the one delivering the service and you're still responsible ultimately So you have to say yeah, I'm responsible and guess what it's okay to make mistakes Right, it's okay to not know what I'm talking about Sometimes in the beginning especially or throughout Right, it's okay, and I'm going to learn what what seems to work for people and keep doing it All right. That's a that's a mini video for you right there on on why I'm always When people say I want to get a certification for them like okay Is it government required or are your clients asking for the certification if they're not why are you getting it? Oh because So um Yeah Yes, so stacy says what I'm hearing is that you share things that you enjoy you build content over time and eventually this morphs into something absolutely that's That's how I've built all of my businesses all of my presence right and um All right, so Yeah, okay. Well, thank you. I thank you all for your for your wonderful kind comments appreciate your presence here and Until the next video, you know what to do consistency first Authenticity be yourself. You will be loved by the people who are meant for you And then after a while you can look back at at the planning and the relevance for your business and for your audience all right Take care and I wish you well. I wish you the the Understanding that you can build that energy anytime you want Be well