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花絮 | TEDxYilan

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Published on Jun 20, 2012

如何將許多地點(Location)變成景點、終點(Destination),展現地方(Place)風格、特色,甚至「個性」,代表著品牌城市的居住魅力和人才吸引力,並能形成如休閒觀光、有機農業、資訊科技、藝術創作...等產業與人文聚落之友善環境。

台灣的許多城市陸續透過文化節慶、展演活動、國際交流,來定位城市意象,使城市本身成為一個品牌,吸引更多人才湧入,創造更多品牌服務、品牌商品、品牌事業,讓居住在這個城市成為一種享受與幸福,產生對於自有品牌的認同。

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