 Wow what's up everybody once again it's Bram and Sean and today we're going over the weekend and how he became such a mysterious artist and as a teen he hinted it's not just because he doesn't do a lot of interviews. That plays a small part but the biggest reason is number five on the list. And since I brought it up already let's use this lack of interviews for number one. Leaving them wanting more. They loved his music and they wanted to know more about this guy and the weekend said that he was nervous actually that's why he wasn't doing interviews at first but he saw it work to his favor. Leaving them wanting more is just the idea of not giving it all away. You don't want to overstay your welcome and have people wishing that you would go away. You want people saying hey come back I want to know more about them. So leaving them wanting more that's actually a popular maxim in show biz. I don't ever say show biz. Number two. High behavior. A great example of this is the weekend actually performed with Alicia Keys at an award show one time. Later on that night he won an award for I forgot what he won an award for but he didn't show up to the stands to give an accepted speech. Normal behaviors especially when people know you were there that day is to get your award right. It's normal for people to want awards and recognition so the fact that he was actually there in the building that night and he didn't show up for his award. Those kind of small little things add to your mystery. Number three. Surprise. The whole idea of lack of interviews and not showing up for award shows things like that that sets him up to surprise people when he actually did do an interview. Although there's normal behavior for him a lot of other people him contradicting him his own self to do something that seemingly normal makes it a surprise for other people and now people are really honed in and seeing what does this guy have to say it must be really important for him to actually go beyond his norm because the weekend the weekend doesn't do interviews. Number four is symbols. Now as we know when weekend stepped on the scene he had this very very unique hair that he was known for and it was so unique and the symbol was so strong because the weekend used a lot of silhouettes and a lot of his art and visuals it made it super noticeable and it became this strong symbol where whenever you saw that silhouette whenever you saw that hairstyle you thought of the weekend. It was inspired by Basquiat but for this generation that hair is the weekend. As a matter of fact it was so strong that the weekend actually ended up cutting his hair off because it was too strong of an image he didn't want to be thought of as his hair. He wanted to be known for his music right you can even think about little yachting in his hair that red hair is a strong symbol that's associated with him he didn't want that for himself. He wanted to be thought of and recognized for his music. Now we get to the serious stuff. Number five one of the things that's so unique about the weekend and how he creates his mystery is his environment. He leverages environment in ways and in levels that a lot of people do not. The first way he uses for his mystery is his actual music. His tones, the production, the way he sings a lot of times especially in the beginning he would create this environment this mysterious environment and then his content would be taboo sexualized it would represent this dark world that really isn't the norm and then he would use visuals he would use black and white colors which is so common for mystery and then also he used silhouettes a lot as I kind of mentioned earlier in terms of his hair on top of that he used American Apparel which took that entire template very much known for their controversial ads and using this sexualized taboo type imaging it went so well with his content. If you look at this ad, this ad I'll just run through a few quick American Apparel ads and then look at his stuff side by side you know you can look at his mixtape and then look at the helvetica fine the the women and the small tones and it kind of looks a little dirty and natural as opposed to over edited and cleaned up all these things went into pinning that visual environment that captured this mystery and other world that he started to paint as well which also goes into the last part of how he created an environment which was through stories he painted these pictures and told these stories in his music a lot of his fans know that a lot of the stories were based off of some things his friends experiences some of his own experiences mixed in all of this stuff created this massive environment this whole world that you associated with the weekend when you listen to the weekend because he creating this environment everything he does on top of that like not really doing interviews now you want to know who is this guy that lives in this world that painted this world it makes you really want to know and understand and something a lot of people don't really think about as a little bonus I'll add on the fact that the weekend's name in itself is a mystery when you first hear that name you don't know if the weekend is a group a band or if it's one person you don't know if it's a man or a woman because it's gender neutral and you have so many questions when you first hear that name until he reaches a level of fame that he's at now where obviously you know who that is but anybody who still hears that has no idea who he is you don't know exactly what to think when you hear the weekend so that's a mystery as well that just adds on to that other than that you know what to do hit that subscribe button