 future of the online coaching is moving away from the volume model. So what does the advice look like that's different today than maybe before capturing those leads? Yes. This is what I call exclusive marketing. I believe the last four years has been categorized as inclusive marketing, which was put a net out and anybody that's under the net, take them and sign them up. Like if you fucking have money and you want to lose weight, I will take your money. You are there, right? And so, dude, I was sitting in a room with this big business group, Kevin Nations, OG online, right? And Kevin asked the question to a group. He says, like, how many clients is too many clients? And I was like, man, that's a tough question. And he was like, no, these like the answer is one. I was like, what the fuck are you talking about? He's like, it's one motherfucker. And I was like, oh, okay, I get it, right? Because we've all been in that room and there's that one motherfucker. There could be 100 people in the room that one motherfucker makes it a terrible room. And then you could be a 10 people and it's an amazing room. So like that one person brings it down. Well, it's the same as a coach. Like how many times when you guys had a client in person, there was that one motherfucker that you were training and you're like, oh, that bitch is on my books today. I mean, I had it.