 Meet Amrdeep, he grows delicious BC apples, but doesn't quite know how to differentiate them from the imported ones in local grocery stores. James wants to sell more of his locally made nutrition bars, but is finding it challenging to attract new customers. Linda and Chow have loyal customers of their salmon jerky, but their small family-run business is struggling to expand into grocery retail. Barbara knows she can boost her organic honey sales by using the ByBC logo, but doesn't understand how to join. ByBC is a province-wide marketing program that promotes local food and beverage products. It's here to help BC-based farmers, fishers and food processors to grow their businesses. It provides a powerful marketing tool at no cost, shows that your products are local to build trust with customers, increases customer awareness of your business and product, and differentiates your products amidst vast competition. The ByBC logo is free, and you can join in three easy steps. First, apply online to become ByBC logo certified. Receive your approval for certification, add the ByBC logo to your packaging and marketing materials. For more information, visit bybc.gov.bc.ca