True, if you want to make money online the money is in "The List". You will hear that again & again but it's very important to build & maintain a good email list in internet marketing.
Making money online isn't that hard really but you need to follow certain basic, proven formulas & procedures. That doesn't mean you shouldn't be creative. Use everything you know to make money but to do that you need an education.
Again, do what the successful guys do and you have a better chance of winning the online money making game.