 Hey there, Chad Bonser here for High University Libraries. In this video I'm going to show you how to use MediaMark Reporter to get demographic data for people who purchase popcorn. So here you go. So when you first get to MRI, what you want to do is register here for free. You create a personal account with them. So I have one team member probably who should do this per team. And once you're able to do that, you actually get a confirmation email. You can go in and log in. I'll log in as me here. And then what you want to do, ignore everything over here, but go over here and click on MediaMark Reporter. And if you're using Chrome, it's not going to let you access this. It's going to say your browser is not compatible, which to me is kind of wonky, but I usually just use Firefox for this particular database. So you get here, you wonder what in the world I do now. There's no search box here. If you click on Fall 2010 product there, it gives you a search box down here. And so I'm just going to go down here and search for popcorn and click Search. And then the first thing here gives you small kitchen appliances, popcorn maker. And you get demographic data over here for those people who buy popcorn makers. Well, we're interested actually in the popping corn and popcorn snacks. So we'll click on the next one there. And you see we get a lot more data here. So these are national trends for people who buy popcorn. Now these are done on consumer surveys. So these are all projections, not actual. So they didn't go out and say, okay, we interviewed 142 million homemakers and of that 76 million told me that they buy popcorn. Okay, they don't really do that. What they do do is they do a projection on the data they do collect there. So if we go down and say, well, here is who buys popcorn snacks? And over here on the right hand side, you get things like their age, educational level, income, household income, whether you have children or not, home value, their race, all this kind of stuff. So all this data here can be downloaded as an Excel spreadsheet. This is really useful, particularly in combination with things like the Ohio County profiles, the American fact finder census data. Because what you can do is say, well, if I'm opening a franchise in Athens County, Ohio, and there is a huge number of people who potentially buy popcorn, let's see, the largest group of popcorn buyers looks like this age group here. Okay, the 55 to 64 year olds. Okay. And so what you can actually do is look at that similar data via Ohio County profiles or in American fact finder census data and see, well, how many of those people do we have living in Ohio? So it's really useful for that kind of information to compare the national level and take it down to the local level with Ohio County profiles and American fact finder and other resources like that. So a great way to do research for a variety of things like that. And you do get some really good data. You can even scroll down and see, you know, what kind of cable television they watch, what kind of magazines they read, scroll down some more way on down here. And you can see what times they watch TV, what the TV show types are, and if they visit any of these major websites or not. So a great way to get national demographic data on people who purchase particular brands of popcorn. Hopefully this helps you understand how to find data on people who purchase popcorn and medium mark reporter. Once again, you can use this data with local census data found via American fact finder or the Ohio County profiles to kind of compare local level demographic and economic information with the information that you get from the national data from medium mark reporter. So hopefully this helps you. If you need more help, look for the contact link on the business blog. I'll be glad to help you anyway. I can't take care and have a great day.